Spikes Asia 2023

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Title Brand Product / Service	Entrant Company	Location	Media Placement	Location	Award
A10 Not-for-profit / Charity / Government
APRIL FOOL’S (EVERY) DAY FOUNDATION FOR WOMEN FOUNDATION FOR WOMEN	DENTSU ONE (BANGKOK)	THAILAND
THROUGH THE NIGHT SAMARITANS OF SINGAPORE SAMARITANS OF SINGAPORE	TBWA\SINGAPORE	SINGAPORE
RED RESTAURANTS LIST TAKASAKI CITY CITY PROMOTION	HAKUHODO KETTLE INC Tokyo	JAPAN	HAKUHODO INC. Tokyo	JAPAN
FATAL RECOGNITION THE HONG KONG STROKE ASSOCIATION THE HONG KONG STROKE ASSOCIATION	CHEIL WORLDWIDE HONG KONG	HONG KONG SAR
ART THAT MOVES - HK'S FIRST MOBILE, LIVING ART GALLERY HONG KONG TOURISM BOARD HONG KONG ARTS MONTH	HONG KONG TOURISM BOARD	HONG KONG SAR	MINDSHARE Hong Kong	HONG KONG SAR
BLINK TEST JIMMY NELSON FOUNDATION JIMMY NELSON FOUNDATION	WUNDERMAN THOMPSON Mumbai	INDIA	WUNDERMAN THOMPSON INDIA Gurugram	INDIA
A11 Corporate Social Responsibility (CSR) / Corporate Image
THE REAL STEPMOM STORY GS CALTEX CORPORATE IMAGE	ADQUA INTERACTIVE Seoul	SOUTH KOREA	NEXT MEDIA GROUP Seoul NX MEDIA South DINGO Seoul	SOUTH KOREA
SEE PAST THE SCREEN PLANO PLANO APP	INITIATIVE Singapore	SINGAPORE	INITIATIVE Singapore	SINGAPORE
SOLAR BOAT : CLEAN UP MEKONG HANWHA HANWHA	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA
TURN CREDIT TO TRUST KRUNGSRI FIRST CHOICE KRUNGSRI FIRST CHOICE	INITIATIVE Bangkok	THAILAND	INITIATIVE Bangkok	THAILAND
MAKE YOUR ENERGY COUNT INFINITI INFINITI HYBRID	CHEIL WORLDWIDE BEIJING	CHINA	BEIJING DENTSU ADVERTISING	CHINA
EATREE PLATES LIFULL EATREE PLATES	LIFULL Tokyo	JAPAN	LIFULL Tokyo	JAPAN
THE REAL KASHMIR ADIDAS REAL KASHMIR FOOTBALL CLUB SPONSORSHIP	CHEIL INDIA Gurgaon	INDIA	ADIDAS Gurgaon	INDIA	Short List
BACK2LIFE SAMSUNG SOCIAL RESPONSIBILITY PROJECT	CHEIL PENGTAI Beijing	CHINA	CHEIL PENGTAI Beijing	CHINA	Short List
KIWIBANK NEW ZEALANDER OF THE YEAR KIWIBANK KIWIBANK BRAND	KIWIBANK Wellington	NEW ZEALAND	OMD NEW ZEALAND Auckland	NEW ZEALAND
CPG GRATITUDE CHAROEN POKPHAND GROUP CPG CORPORATE	INITIATIVE Bangkok	THAILAND	INITIATIVE Bangkok	THAILAND
B01 Use of TV & Other Screens
UBER EATS AUSTRALIAN OPEN AMBUSH UBER UBER EATS	SPECIAL GROUP Sydney	AUSTRALIA	MEDIACOM Sydney	AUSTRALIA	Silver
ORGAN COMMERCIALS NHK EDUCATIONAL BODYPEDIA	DENTSU INC. Tokyo	JAPAN
CELEBRATE MARRIAGE, REFUSE THE SLAUGHTER OF SHARKS WILDAID CHARITY	I2MAGO Guangzhou	CHINA
L05T LOTTO NEW ZEALAND POWERBALL	DDB NEW ZEALAND Auckland	NEW ZEALAND	PHD Auckland	NEW ZEALAND	Bronze
CHARACTER REQUIRED COCA-COLA OCEANIA SCHWEPPES	IKON Auckland	NEW ZEALAND	IKON Auckland TVNZ Auckland COCA-COLA OCEANIA Auckland	NEW ZEALAND
BRINGING TWO RIVAL NATIONS TOGETHER OVER A DIFFERENT 'CUP' BROOKE BOND RED LABEL TEA	MINDSHARE Mumbai	INDIA	MINDSHARE Mumbai	INDIA
B02 Use of Audio Platforms
HAGGLEBOT FLIPKART INTERNET PVT LTD SALE EVENT - FLIPKART'S THE BIG BILLION DAYS	DENTSU WEBCHUTNEY Bangalore	INDIA			Bronze
A SINGING MASTERPIECE THE PALACE MUSEUM QQ MUSIC	TENCENT Shenzhen	CHINA	TENCENT Shenzhen	CHINA
NIGHT SHAKE DRILL BROADCAST FUKUSHIMA-MINPO CO. / RADIO FUKUSHIMA CO. FUKUSHIMA-MINPO	DENTSU INC. Tokyo	JAPAN	DENTSU EAST JAPAN Tokyo	JAPAN
MEMO_O_KE THE ALZHEIMER FOUNDATION OF THAILAND THE ALZHEIMER FOUNDATION OF THAILAND	DENTSU ONE (BANGKOK)	THAILAND	COLUMBUS, A MERKLE COMPANY ฺBangkok	THAILAND
SUMMER STATIC STATIONS Procter & Gamble OLD SPICE DEO SPRAY	PUBLICIS SINGAPORE	SINGAPORE	MEDIACOM PHILIPPINES Taguig	THE PHILIPPINES	Short List
VOLVO VOLVO VOLVO	GREY MALAYSIA Petaling Jaya	MALAYSIA	MINDSHARE MALAYSIA Kuala Lumpur	MALAYSIA
B03 Use of Print / Outdoor
AVENGERS:ENDWAIT THE WALT DISNEY STUDIOS MARVEL AVENGERS:ENDGAME	DENTSU X Singapore	SINGAPORE	DENTSU X Singapore	SINGAPORE
RAIN TREE - CHANGEABLE POSTER NEPA NEPA	CHEIL WORLDWIDE Seoul	SOUTH KOREA	CHEIL WORLDWIDE Seoul	SOUTH KOREA
NARCOS THE CENSOR'S CUT NETFLIX NETFLIX	WUNDERMAN THOMPSON BANGKOK	THAILAND	DENTSU X Singapore	SINGAPORE
POSTABLE FUKUSHIMA LOCAL PAPER FUKUSHIMA-MINPO CO. FUKUSHIMA-MINPO	DENTSU INC. Tokyo	JAPAN	DENTSU EAST JAPAN Tokyo	JAPAN
#CONNECTINGJAPAN74 JAPAN NEWSPAPER PUBLISHERS & EDITORS ASSOCIATION NEWSPAPER / NEWSPAPER ADS	DENTSU INC. Tokyo	JAPAN
BUBBLE TIMES KAHOKU SHIMPO PUBLISHING CORPORATE	DENTSU INC. Tokyo	JAPAN
THE HOTTER IT IS, THE HOTTER IT GETS LAO GAN MA CHILI SAUCE	I2MAGO Guangzhou	CHINA	ALIBABA Hangzhou	CHINA
EQUAL NOT LOOSE BUMBLE INDIA APP	BBDO INDIA Mumbai	INDIA	OMD INDIA Mumbai	INDIA	Short List
TOKYO SUSHI TRAIN SUSHIRO GLOBAL HOLDINGS LTD. BRAND	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN	ADK MARKETING SOLUTIONS Tokyo	JAPAN
A NEW NEW ZEALAND KIWIRAIL COASTAL PACIFIC	DDB NEW ZEALAND Auckland	NEW ZEALAND	OMD WELLINGTON	NEW ZEALAND	Short List
NETFLIX TRAFFIC SIGN NETFLIX NETFLIX	CJ WORX Bangkok	THAILAND	SPORE Bangkok	THAILAND
TAKEN IN VICTORIA RACV SINGLE ITEM INSURANCE	CHE PROXIMITY Melbourne	AUSTRALIA	OMD MELBOURNE	AUSTRALIA
UNDERCOVER CROSSWORDS MINISTRY OF SOCIAL DEVELOPMENT/ OFFICE FOR SENIORS ELDER ABUSE	FCB NEW ZEALAND Auckland	NEW ZEALAND	FCB NEW ZEALAND Auckland	NEW ZEALAND	Silver
RULES OF A FBUDDY* NEW ZEALAND AIDS FOUNDATION NEW ZEALAND AIDS FOUNDATION	MEDIACOM NEW ZEALAND Auckland	NEW ZEALAND	MEDIACOM NEW ZEALAND Auckland	NEW ZEALAND
MAKING BIRDBOX A BLOCKBUSTER NETFLIX BIRDBOX	UM SINGAPORE	SINGAPORE	UM SINGAPORE	SINGAPORE
NEWSPAPER OF FATE TV ASAHI CORPORATION "YOUR NAME." TERRESTRIAL TELEVISION BROADCAST	DENTSU INC. Tokyo	JAPAN	THE ASAHI SHIMBUN COMPANY Tokyo	JAPAN
BLINK TEST JIMMY NELSON FOUNDATION JIMMY NELSON FOUNDATION	WUNDERMAN THOMPSON Mumbai	INDIA	WUNDERMAN THOMPSON INDIA Gurugram	INDIA
HANDHELD CONCERT ROKID ROKID ME / THE PORTABLE SMART SPEAKER	THE NINE Shanghai	CHINA	THE NINE Shanghai	CHINA
POWERSHARE STATIONS SAMSUNG SPECIAL BUILD OUTDOOR	LEO BURNETT SYDNEY	AUSTRALIA	STARCOM Melbourne JCDECAUX AUSTRALIA Sydney	AUSTRALIA	Silver
THE TINEST YET MIGHTIEST PRINT AD EVER HONG KONG DISNEYLAND RESORT ANT-MAN	MINDSHARE Hong Kong	HONG KONG SAR	MINDSHARE Hong Kong	HONG KONG SAR
B04 Use of Ambient Media: Small Scale
CARE LABEL GU FAST FASHION GU	BEIJING DENTSU ADVERTISING	CHINA
THE HALF BISCUIT LEGACY AUSTRALIA & RSA NEW ZEALAND THE HALF BISCUIT	VMLY&R MELBOURNE	AUSTRALIA	WAVEMAKER Melbourne	AUSTRALIA	Short List

A10 Not-for-profit / Charity / Government
APRIL FOOL’S (EVERY) DAY
FOUNDATION FOR WOMEN / FOUNDATION FOR WOMEN

DENTSU ONE (BANGKOK)

THAILAND
THROUGH THE NIGHT
SAMARITANS OF SINGAPORE / SAMARITANS OF SINGAPORE

TBWA\SINGAPORE

SINGAPORE
RED RESTAURANTS LIST
TAKASAKI CITY / CITY PROMOTION

HAKUHODO KETTLE INC Tokyo

JAPAN

HAKUHODO INC.
Tokyo

JAPAN
FATAL RECOGNITION
THE HONG KONG STROKE ASSOCIATION / THE HONG KONG STROKE ASSOCIATION

CHEIL WORLDWIDE HONG KONG

HONG KONG SAR
ART THAT MOVES - HK'S FIRST MOBILE, LIVING ART GALLERY
HONG KONG TOURISM BOARD / HONG KONG ARTS MONTH

HONG KONG TOURISM BOARD

HONG KONG SAR

MINDSHARE
Hong Kong

HONG KONG SAR
BLINK TEST
JIMMY NELSON FOUNDATION / JIMMY NELSON FOUNDATION

WUNDERMAN THOMPSON Mumbai

INDIA

WUNDERMAN THOMPSON INDIA
Gurugram

INDIA

B04 Use of Ambient Media: Small Scale
CARE LABEL
GU FAST FASHION / GU

BEIJING DENTSU ADVERTISING

CHINA
THE HALF BISCUIT
LEGACY AUSTRALIA & RSA NEW ZEALAND / THE HALF BISCUIT

VMLY&R MELBOURNE

AUSTRALIA

WAVEMAKER
Melbourne

AUSTRALIA

Short List