Title Brand Product / Service Entrant Company Location Media Placement Location Award
G01 Local Brand
KOBAYASHI CITY DEPARTMENT OF SIMCITY BUILDIT
KOBAYASHI CITY,ELECTRONIC ARTS K.K. / SIMCITY BUILDIT
DENTSU INC. Tokyo JAPAN
A08 Media / Entertainment
#CONNECTINGJAPAN74
JAPAN NEWSPAPER PUBLISHERS & EDITORS ASSOCIATION / NEWSPAPER / NEWSPAPER ADS
DENTSU INC. Tokyo JAPAN
B10 Use of Social Platforms
MESSAGES OF CHANGE
YOUTUBE / YOUTUBE MUSIC
AKQA Tokyo JAPAN DENTSU INC. Tokyo JAPAN
C03 Data Driven Targeting
TARGETED GIFT
JD CENTRAL / VALENTINE'S DAY CAMPAIGN
BBDO BANGKOK THAILAND BBDO BANGKOK THAILAND
F01 Excellence in Media Insights & Strategy
TARGETED GIFT
JD CENTRAL / VALENTINE'S DAY CAMPAIGN
BBDO BANGKOK THAILAND BBDO BANGKOK THAILAND
E01 Use of Integrated Media
R.I.P SIMON THE SLOTH
TRADE ME LTD. / LIFE DIRECT
VMLY&R Auckland NEW ZEALAND MBM NZ Auckland NEW ZEALAND
Silver Spike
B04 Use of Ambient Media: Small Scale
THE HALF BISCUIT
LEGACY AUSTRALIA & RSA NEW ZEALAND / THE HALF BISCUIT
VMLY&R MELBOURNE AUSTRALIA WAVEMAKER Melbourne AUSTRALIA
Short List
A10 Not-for-profit / Charity / Government
PROJECT SAVE
GOVERNMENT OF VALENZUELA CITY / GOVERNMENT OF VALENZUELA CITY
HAVAS Makati City THE PHILIPPINES HAVAS MEDIA ORTEGA Makati City THE PHILIPPINES
Short List
B01 Use of TV & Other Screens
ORGAN COMMERCIALS
NHK EDUCATIONAL / BODYPEDIA
DENTSU INC. Tokyo JAPAN
C01 Use of Data Driven Insight
EVERY DOG HAS ITS AD
PUPPO / PUPPO
COLENSO BBDO Auckland NEW ZEALAND MEDIACOM New York USA
A11 Corporate Social Responsibility (CSR) / Corporate Image
SEE PAST THE SCREEN
PLANO / PLANO APP
INITIATIVE Singapore SINGAPORE INITIATIVE Singapore SINGAPORE
B08 Use of Digital Platforms
SKIP ADS FOR 3MONTH
LG U+ / LG UPLUS X YOUTUBE PREMIUM
PENTACLE Seoul SOUTH KOREA PENTACLE Seoul SOUTH KOREA
F03 Excellence in Media Execution
UBER EATS AUSTRALIAN OPEN AMBUSH
UBER / UBER EATS
SPECIAL GROUP Sydney AUSTRALIA MEDIACOM Sydney AUSTRALIA
Short List
G05 Breakthrough on a Budget
BE THEIR BODHISATTVA
CHANGE / WILDAID / WILDLIFE CONSERVATION
DINOSAUR VIETNAM Ho Chi Minh City VIETNAM CHANGE VIETNAM Ho Chi Minh City VIETNAM
B05 Use of Ambient Media: Large Scale
BE THEIR BODHISATTVA
CHANGE / WILDAID / WILDLIFE CONSERVATION
DINOSAUR VIETNAM Ho Chi Minh City VIETNAM CHANGE VIETNAM Ho Chi Minh City VIETNAM
G04 Social Behaviour & Cultural Insight
BE THEIR BODHISATTVA
CHANGE / WILDAID / WILDLIFE CONSERVATION
DINOSAUR VIETNAM Ho Chi Minh City VIETNAM CHANGE VIETNAM Ho Chi Minh City VIETNAM
B03 Use of Print / Outdoor
RAIN TREE - CHANGEABLE POSTER
NEPA / NEPA
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA
A09 Consumer Services / Business to Business
ANZ BANK KICKING DOWN BARRIERS
ANZ BANK AUSTRALIA / BRAND SPONSORSHIP
TBWA\MELBOURNE AUSTRALIA TBWA\MELBOURNE AUSTRALIA
C02 Use of Real-time Data
AVENGERS:ENDWAIT
THE WALT DISNEY STUDIOS / MARVEL AVENGERS:ENDGAME
DENTSU X Singapore SINGAPORE DENTSU X Singapore SINGAPORE
B06 Use of Events
GALAXY ENDGAME
HUAWEI / HUAWEI P30
DENTSU X Singapore SINGAPORE DENTSU X Singapore SINGAPORE
F02 Excellence in Media Planning
THERE'S A PLAYLIST FOR THAT
SPOTIFY / SPOTIFY MUSIC STREAMING
LEO BURNETT INDIA Mumbai INDIA RAPPORT OUTDOOR ADVERTISING Mumbai INDIA
A07 Travel / Leisure
THE TINEST YET MIGHTIEST PRINT AD EVER
HONG KONG DISNEYLAND RESORT / ANT-MAN
MINDSHARE Hong Kong HONG KONG SAR MINDSHARE Hong Kong HONG KONG SAR
B03 Use of Print / Outdoor
NARCOS THE CENSOR'S CUT
NETFLIX / NETFLIX
WUNDERMAN THOMPSON BANGKOK THAILAND DENTSU X Singapore SINGAPORE
G04 Social Behaviour & Cultural Insight
HAGGLEBOT
FLIPKART INTERNET PVT LTD / SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
DENTSU WEBCHUTNEY Bangalore INDIA
Short List
C02 Use of Real-time Data
EXTRA REMINDER
WRIGLEY'S EXTRA / WRIGLEY'S EXTRA CHEWING GUM
CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO SYDNEY AUSTRALIA
Bronze Spike
B08 Use of Digital Platforms
PHOTO OK PLEASE
TATA MOTORS / TATA TRUCKS
RAGE COMMUNICATIONS Chennai INDIA
F03 Excellence in Media Execution
SEE PAST THE SCREEN
PLANO / PLANO APP
INITIATIVE Singapore SINGAPORE INITIATIVE Singapore SINGAPORE
B05 Use of Ambient Media: Large Scale
PROJECT SAVE
GOVERNMENT OF VALENZUELA CITY / GOVERNMENT OF VALENZUELA CITY
HAVAS Makati City THE PHILIPPINES HAVAS MEDIA ORTEGA Makati City THE PHILIPPINES
Bronze Spike
B02 Use of Audio Platforms
NIGHT SHAKE DRILL BROADCAST
FUKUSHIMA-MINPO CO. / RADIO FUKUSHIMA CO. / FUKUSHIMA-MINPO
DENTSU INC. Tokyo JAPAN DENTSU EAST JAPAN Tokyo JAPAN
A10 Not-for-profit / Charity / Government
MEMO_O_KE
THE ALZHEIMER FOUNDATION OF THAILAND / THE ALZHEIMER FOUNDATION OF THAILAND
DENTSU ONE (BANGKOK) THAILAND COLUMBUS, A MERKLE COMPANY ฺBangkok THAILAND
B10 Use of Social Platforms
FRIENDSHIP KILLER
TENCENT / TENCENT SAFETY
TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
B04 Use of Ambient Media: Small Scale
OGASAWARA 50 COLORS
OGASAWARA ISLANDS REVERSION 50TH ANNIVERSARY COMMITTEE / OGASAWARA ISLANDS
DAIKO ADVERTISING Tokyo JAPAN DAIKO ADVERTISING Tokyo JAPAN
G05 Breakthrough on a Budget
HUNGRY PUFFS
FOODBANK WA / HUNGRY PUFFS
THE BRAND AGENCY Perth AUSTRALIA THE BRAND AGENCY Perth AUSTRALIA
Bronze Spike
G01 Local Brand
CHAI-FI
KEO PVT. LTD. / CHAKRA TEA
DENTSU WEBCHUTNEY Gurgaon INDIA
Bronze Spike
B06 Use of Events
KOBAYASHI CITY DEPARTMENT OF SIMCITY BUILDIT
KOBAYASHI CITY,ELECTRONIC ARTS K.K. / SIMCITY BUILDIT
DENTSU INC. Tokyo JAPAN
A09 Consumer Services / Business to Business
OATH PREMIUM COFFEE POP-UP SHOP
YAHOO TAIWAN / OATH PREMIUM SOLUTION
DENTSU ONE Taipei City TAIPEI
A08 Media / Entertainment
HOTEL TRANSYLVANIA 3: SUMMER VACATION
SONY PICTURES TAIWAN / HOTEL TRANSYLVANIA 3
OMD TAIWAN Taipei TAIPEI OMD TAIWAN Taipei TAIPEI
B09 Use of Mobile
DEPARTMENT OF SIMCITY BUILDIT
KOBAYASHI CITY, ELECTRONIC ARTS K.K / SIMCITY BUILDIT
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
G03 Single Market Campaign
SUMMER STATIC STATIONS
Procter & Gamble / OLD SPICE DEO SPRAY
PUBLICIS SINGAPORE SINGAPORE MEDIACOM PHILIPPINES Taguig THE PHILIPPINES
Short List
F01 Excellence in Media Insights & Strategy
LEGO CITY ARCTIC ADVENTURE
LEGO / LEGO
INITIATIVE Shanghai CHINA INITIATIVE Shanghai CHINA
B07 Use of Stunts
DRUNK PRANK DELIVERY
HECATE / HECATE
CHERRY Tokyo JAPAN
D02 Use of Branded Content created for Digital or Social
BYE BYE BEETLE
VOLKSWAGEN CHINA / BEETLE
PHD Shanghai CHINA PHD Shanghai CHINA
B11 Use of Technology
THE QUIET TAXI
HYUNDAI MOTOR GROUP / HYUNDAI MOTOR GROUP
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
A11 Corporate Social Responsibility (CSR) / Corporate Image
SOLAR BOAT : CLEAN UP MEKONG
HANWHA / HANWHA
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
B01 Use of TV & Other Screens
CELEBRATE MARRIAGE, REFUSE THE SLAUGHTER OF SHARKS
WILDAID / CHARITY
I2MAGO Guangzhou CHINA
C01 Use of Data Driven Insight
SAFETY HUB
NRMA / HOME INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Gold Spike
D01 Use of Brand or Product Integration into a Programme or Platform
#BRINGIDOLSBACK
MARS / SNICKERS
BBDO JAPAN Tokyo JAPAN BBDO JAPAN Tokyo JAPAN
C03 Data Driven Targeting
GOOGLE SEARCH - EASY QUESTIONS DON'T ALWAYS HAVE EASY ANSWERS
GOOGLE / GOOGLE SEARCH
TOASTER LIMITED SINGAPORE BRANCH SINGAPORE ESSENCE Singapore SINGAPORE
E01 Use of Integrated Media
THE REAL KASHMIR
ADIDAS / REAL KASHMIR FOOTBALL CLUB SPONSORSHIP
CHEIL INDIA Gurgaon INDIA ADIDAS Gurgaon INDIA
A03 Healthcare
999 WARM-HEARTED LEGGINGS
SAN JIU MEDICINE TRADE CO., LTD / 999 GANMAOLING KELI
SERVICEPLAN CHINA Beijing CHINA SERVICEPLAN CHINA Beijing CHINA