| Title | LOVE VERSES HATE |
| Brand | TEAM MAGAZINE, YOUNG STAR, SCOUT MAGAZINE, PREEN PH, VILLAGE PIPOL |
| Product / Service | TEAM MAGAZINE, YOUNG STAR, SCOUT MAGAZINE, PREEN PH, VILLAGE PIPOL |
| Category | G04. Social Behaviour & Cultural Insight |
| Entrant | PROPEL MANILA Makati City, THE PHILIPPINES |
| Idea Creation | PROPEL MANILA Makati City, THE PHILIPPINES |
| Production | PROPEL STUDIOS Makati, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| JC Valenzuela | Propel Manila | Chief Executive Officer |
| Raymund Sison | Propel Manila | Chief Creative Officer |
| Aiko So | Propel Manila | Creative Director |
| AJ Marquez | Propel Manila | Business Unit Director |
| Earl Guico | Propel Manila | Digital Producer |
| Eri Carunungan | Propel Manila | Senior Copywriter |
| Joseph Yuhico | Propel Manila | Copywriter |
| Pablo Lorenzo III | Propel Manila | Content Creator |
| Brent Guzman | Propel Manila | Content Creator |
| Hayami Kudo | Propel Manila | Senior Art Director |
| Lauren Galicia | Propel Manila | Copywriter |
| Rachel Clavio | Propel Manila | Account Director |
| Zari Sabelita | Propel Manila | Account Director |
| Christa Gutierrez | Propel Manila | Account Manager |
| Ivy Cabal | Propel Manila | Data Analyst |
| Raven Austria | Propel Manila | Data Analyst |
| Maxlee Merida | Propel Manila | Lead Data Analyst |
| Anna Tejero | Propel Manila | Data Analyst |
| Patty Villegas | Propel Manila | Community Manager |
| Kay Cardeño | Propel Manila | Lead Community Manager |
| Melo Esguerra | Love Is All We Need Coalition | Chairperson |
| Paolo Lorenzana | TEAM Magazine | Publisher and Editor-in-Chief |
| Jackie Arias | Preen Magazine | Associate Editor |
| Oliver Emocling | Scout Magazine | Author |
| Jim Zamora | Village Pipol Magazine | Editor-in-Chief |
| Maine Manalansan | Young Star Magazine | Author |
Every Pride Parade in the Philippines, anti-LGBTQ+ activists come to spread hate using verses of the Bible. So on this year's Pride Parade, five publications united to turn the very weapon used against LGBTQ+ into a shield that spreads love to the community. Using the same medium anti-LGBTQ+ religious activists use to discriminate - parade placards -- and placed right in the area where they usually stand to spread hate. A bold provocative face-to-face confrontation of the LGBTQ+ community and the anti-LGBTQ+ religious activists. An eye for an eye. A verse for a verse.
The Bible has always been used as a weapon to discriminate and spread hate against the LGBTQ+ community. It’s more prevalent in the Philippines where 85% of the country is Catholic. Every Pride Month in the Philippines, anti-LGBTQ+ activists come to spread hate online and on Pride Parade, using verses of the Bible.
On the eve of Pride Month, five publications – Team Magazine, Preen Inquirer, Scout Magazine, Young Star, Village Pipol – united to turn the weapon used against LGBTQ+ into a shield that spreads love to the community. Introducing Love Verses Hate. Demonstrating the truth that there are more Bible verses that show love to LGBTQ+ than verses used to hate and discriminate. And reclaiming the very core of the Bible – that it’s always been about acceptance, not discrimination. That it has always meant to unite, not divide. That’s it’s always been about love, never about hate.
The target was bullseye -- religious groups who use verses of the Bible to spread hate and discriminate LGBTQ+. The approach was simple and provocative -- an eye for an eye, a tooth for a tooth, a verse for a verse. Turning the very weapon they use to discriminate into a shield that spreads love for the LGBTQ+ community. Using the same Bible anti-LGBTQ+ religious activists use to spread hate, put on the same medium they use to discriminate and placed right in the area where they usually stand to spread hate. A bold provocative face-to-face confrontation of the LGBTQ+ community and the anti-LGBTQ+ religious activists. An eye for an eye. A tooth for a tooth. A verse for a verse.
The verses were carefully selected from the books of the Bible – highlighting some of the most powerful verses in over 20 provocative designs that married LGBTQ+ symbolisms and religious iconographies. The provocative verses were launched on the eve of Pride Month, releasing verse after verse, design after design, week after week on social media platforms. Leading up to the Metro Manila Pride March, where Love Verses Hate designs were turned into parade placards, situated and displayed right in the area where anti-LGBTQ+ religious activists stand to discriminate and spread hate. A bold provocative face-to-face confrontation of the LGBTQ+ community and the anti-LGBTQ+ religious activists.
People started using the verses to respond to the controversial anti-LGBTQ+ hate posts by a religious group. Sparking debates and conversations on social media – unfortunately with more hate than love. And then a little miracle happened. On the day of the Pride Parade, different religious groups joined the march with placards of apology to the LGBTQ+ community. A historic moment when love triumphed over hate.
Since the beginning, the Bible has always been used as a weapon to discriminate and spread hate against the LGBTQ+ community. It’s more prevalent in the Philippines where 85% of the country is Catholic. Every Pride Parade in the Philippines, anti-LGBTQ+ activists come to spread hate using verses of the Bible. The idea was inspired by a lightbulb moment from our research -- there are actually more Bible verses that show love to the LGBTQ+ community than verses the activists use to hate and discriminate. So the idea Love Verses Hate demonstrated this truth and came face to face with the anti-LGBTQ+ religious activists using the same Bible they use. This time not to spread hate, but spread love.