| Title | ALWAYS COME PREPARED |
| Client | RECKITT BENCKISER PHILIPPINES |
| Product / Service | DUREX |
| Category | B10. Use of Social Platforms |
| Entrant | INITIATIVE PHILIPPINES Taguig, THE PHILIPPINES |
| Idea Creation | INITIATIVE PHILIPPINES Taguig, THE PHILIPPINES |
| Idea Creation 2 | STRATEGIC WORKS The Philippines, THE PHILIPPINES |
| Media Placement | INITIATIVE PHILIPPINES Taguig, THE PHILIPPINES |
| PR | STRATEGIC WORKS The Philippines, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Venus Navalta | IPG Mediabrands Philippines | CEO |
| Tricia Camarillo-Quiambao | Initiative Philippines | Managing Director |
| Paul Atienza | Initiative Philippines | Strategy Director |
| Charlotte Carandang | Initiative Philippines | Communications Design Executive |
| Jay Arellano | Reprise Philippines | Head of Creative Technology |
| Cheska Ramos | Reprise Philippines | Senior Social Media Specialist |
| Allan Buddahim | Reprise Philippines | Senior Performance Marketing Manager |