LEGO CITY ARCTIC ADVENTURE

Short List
TitleLEGO CITY ARCTIC ADVENTURE
ClientLEGO
Product / ServiceLEGO
CategoryA04. Consumer Durables
EntrantINITIATIVE Shanghai, CHINA
Idea Creation INITIATIVE Shanghai, CHINA
Idea Creation 2 LEGO Shanghai, CHINA
Media Placement INITIATIVE Shanghai, CHINA

Credits

Name Company Position
Violet Zhang Initiative China Planning Director
Harry Sun Initiative China Senior Planner
Patty Ng Initiative China Business Director
Richard Zhang Initiative China Managing Director
David Johnson Initiative China Chief Strategy Officer
Yolanda Zhang LEGO Brand Manager
Lisa Xu LEGO Brand Director
Neville Lin LEGO VP
Mike Li LEGO Media Manager