Title Brand Product / Service Entrant Company Location Media Placement Location Award
A09 Consumer Services / Business to Business
ANZ SIGNS OF LOVE
ANZ BANK AUSTRALIA / BRAND SPONSORSHIP
TBWA\MELBOURNE AUSTRALIA REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Short List
B05 Use of Ambient Media: Large Scale
ANZ SIGNS OF LOVE
ANZ BANK AUSTRALIA / BRAND SPONSORSHIP
TBWA\MELBOURNE AUSTRALIA REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Gold Spike
A09 Consumer Services / Business to Business
ANZ BANK KICKING DOWN BARRIERS
ANZ BANK AUSTRALIA / BRAND SPONSORSHIP
TBWA\MELBOURNE AUSTRALIA TBWA\MELBOURNE AUSTRALIA
B06 Use of Events
ANZ BANK KICKING DOWN BARRIERS
ANZ BANK AUSTRALIA / BRAND SPONSORSHIP
TBWA\MELBOURNE AUSTRALIA TBWA\MELBOURNE AUSTRALIA
F03 Excellence in Media Execution
UBER EATS AUSTRALIAN OPEN AMBUSH
UBER / UBER EATS
SPECIAL GROUP Sydney AUSTRALIA MEDIACOM Sydney AUSTRALIA
Short List
B01 Use of TV & Other Screens
UBER EATS AUSTRALIAN OPEN AMBUSH
UBER / UBER EATS
SPECIAL GROUP Sydney AUSTRALIA MEDIACOM Sydney AUSTRALIA
Silver Spike
D01 Use of Brand or Product Integration into a Programme or Platform
UBER EATS AUSTRALIAN OPEN AMBUSH
UBER / UBER EATS
SPECIAL GROUP Sydney AUSTRALIA MEDIACOM Sydney AUSTRALIA
Grand Prix
A01 Food / Drink
EXTRA REMINDER
WRIGLEY'S EXTRA / WRIGLEY'S EXTRA CHEWING GUM
CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO SYDNEY AUSTRALIA
Silver Spike
C02 Use of Real-time Data
EXTRA REMINDER
WRIGLEY'S EXTRA / WRIGLEY'S EXTRA CHEWING GUM
CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO SYDNEY AUSTRALIA
Bronze Spike
B04 Use of Ambient Media: Small Scale
THE HALF BISCUIT
LEGACY AUSTRALIA & RSA NEW ZEALAND / THE HALF BISCUIT
VMLY&R MELBOURNE AUSTRALIA WAVEMAKER Melbourne AUSTRALIA
Short List
G04 Social Behaviour & Cultural Insight
THE HALF BISCUIT
LEGACY AUSTRALIA & RSA NEW ZEALAND / THE HALF BISCUIT
VMLY&R MELBOURNE AUSTRALIA WAVEMAKER Melbourne AUSTRALIA
A08 Media / Entertainment
MONTY: THE WORLD'S FIRST PREDICTIVE COMMENTATOR
FOXTEL / FOX CRICKET
MINDSHARE Sydney AUSTRALIA MINDSHARE Sydney AUSTRALIA
Bronze Spike
B11 Use of Technology
MONTY: THE WORLD'S FIRST PREDICTIVE COMMENTATOR
FOXTEL / FOX CRICKET
MINDSHARE Sydney AUSTRALIA MINDSHARE Sydney AUSTRALIA
Silver Spike
C02 Use of Real-time Data
MONTY: THE WORLD'S FIRST PREDICTIVE COMMENTATOR
FOXTEL / FOX CRICKET
MINDSHARE Sydney AUSTRALIA MINDSHARE Sydney AUSTRALIA
Gold Spike
A10 Not-for-profit / Charity / Government
HUNGRY PUFFS
FOODBANK WA / HUNGRY PUFFS
THE BRAND AGENCY Perth AUSTRALIA THE BRAND AGENCY Perth AUSTRALIA
Silver Spike
B04 Use of Ambient Media: Small Scale
HUNGRY PUFFS
FOODBANK WA / HUNGRY PUFFS
THE BRAND AGENCY Perth AUSTRALIA THE BRAND AGENCY Perth AUSTRALIA
Short List
G05 Breakthrough on a Budget
HUNGRY PUFFS
FOODBANK WA / HUNGRY PUFFS
THE BRAND AGENCY Perth AUSTRALIA THE BRAND AGENCY Perth AUSTRALIA
Bronze Spike
B08 Use of Digital Platforms
STICKY SEARCHUATIONS
MARS CHOCOLATE AUSTRALIA / MARS BAR
CLEMENGER BBDO MELBOURNE AUSTRALIA GOOGLE Melbourne AUSTRALIA
Short List
B10 Use of Social Platforms
THE EARNBASSADORS
VELOCITY FREQUENT FLYER / FREQUENT FLYER PROGRAM
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Short List
B03 Use of Print / Outdoor
TAKEN IN VICTORIA
RACV / SINGLE ITEM INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA OMD MELBOURNE AUSTRALIA
A09 Consumer Services / Business to Business
TAKEN IN VICTORIA
RACV / SINGLE ITEM INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA OMD MELBOURNE AUSTRALIA
E01 Use of Integrated Media
TAKEN IN VICTORIA
RACV / SINGLE ITEM INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA OMD MELBOURNE AUSTRALIA
B09 Use of Mobile
SAFETY HUB
NRMA / HOME INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
C01 Use of Data Driven Insight
SAFETY HUB
NRMA / HOME INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Gold Spike
F01 Excellence in Media Insights & Strategy
SAFETY HUB
NRMA / HOME INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Short List
B10 Use of Social Platforms
SIX WORD SCHOLARSHIP
OES / SWINBURNE ONLINE
OGILVY AUSTRALIA Melbourne AUSTRALIA REPRISE DIGITAL Melbourne AUSTRALIA
A03 Healthcare
CHILDREN'S PANADOL - FIRST TIMERS
GSK / CHILDREN'S PANADOL
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
B11 Use of Technology
CHILDREN'S PANADOL - FIRST TIMERS
GSK / CHILDREN'S PANADOL
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
G01 Local Brand
CHILDREN'S PANADOL - FIRST TIMERS
GSK / CHILDREN'S PANADOL
PHD Sydney AUSTRALIA PHD Sydney AUSTRALIA
B03 Use of Print / Outdoor
POWERSHARE STATIONS
SAMSUNG / SPECIAL BUILD OUTDOOR
LEO BURNETT SYDNEY AUSTRALIA STARCOM Melbourne AUSTRALIA
Silver Spike
B09 Use of Mobile
POWERSHARE STATIONS
SAMSUNG / SPECIAL BUILD OUTDOOR
LEO BURNETT SYDNEY AUSTRALIA STARCOM Melbourne AUSTRALIA
Short List
C02 Use of Real-time Data
POWERSHARE STATIONS
SAMSUNG / SPECIAL BUILD OUTDOOR
LEO BURNETT SYDNEY AUSTRALIA STARCOM Melbourne AUSTRALIA
D01 Use of Brand or Product Integration into a Programme or Platform
#SUBTLYSPONSOREDPOST
SAMSUNG/ SAMSUNG AUSTRALIA / SAMSUNG A SERIES
LEO BURNETT SYDNEY AUSTRALIA STARCOM Sydney AUSTRALIA
Short List
A01 Food / Drink
RELEASE THE KRAKEN
KRAKEN RUM / KRAKEN RUM
AWAKEN Sydney AUSTRALIA AWAKEN Sydney AUSTRALIA
G05 Breakthrough on a Budget
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA
Gold Spike
A09 Consumer Services / Business to Business
UCB AGROBANKING
UCB UCASH / UCASH
GREY BANGLADESH Dhaka BANGLADESH GREY BANGLADESH Dhaka BANGLADESH
G01 Local Brand
UCB AGROBANKING
UCB UCASH / UCASH
GREY BANGLADESH Dhaka BANGLADESH GREY BANGLADESH Dhaka BANGLADESH
G04 Social Behaviour & Cultural Insight
UCB AGROBANKING
UCB UCASH / UCASH
GREY BANGLADESH Dhaka BANGLADESH GREY BANGLADESH Dhaka BANGLADESH
B01 Use of TV & Other Screens
CELEBRATE MARRIAGE, REFUSE THE SLAUGHTER OF SHARKS
WILDAID / CHARITY
I2MAGO Guangzhou CHINA
G03 Single Market Campaign
THE HOTTER IT IS, THE HOTTER IT GETS
LAO GAN MA / CHILI SAUCE
I2MAGO Guangzhou CHINA ALIBABA Hangzhou CHINA
B05 Use of Ambient Media: Large Scale
« THE LEGEND OF WHITE SNAKE » IMMERSIVE SUBWAY PROMENADE
IQIYI / « THE LEGEND OF WHITE SNAKE »
IQIYI Beijing CHINA
A04 Consumer Durables
ADIDAS Z.N.E.
ADIDAS CHINA / ADIDAS ATHLETICS Z.N.E
TBWA\SHANGHAI CHINA TBWA\SHANGHAI CHINA
B10 Use of Social Platforms
ADIDAS Z.N.E.
ADIDAS CHINA / ADIDAS ATHLETICS Z.N.E
TBWA\SHANGHAI CHINA TBWA\SHANGHAI CHINA
D02 Use of Branded Content created for Digital or Social
FIVE GUM 2018 BOUNCE 2.0 CAMPAIGN
MARS WRIGLEY / FIVE GUM BOUNCE
MEDIACOM Guangzhou CHINA MEDIACOM Guangzhou CHINA
A10 Not-for-profit / Charity / Government
CELEBRATE MARRIAGE, REFUSE THE SLAUGHTER OF SHARKS
WILDAID / PUBLIC BENEFIT
I2MAGO Guangzhou CHINA I2MAGO Guangzhou CHINA
B03 Use of Print / Outdoor
THE HOTTER IT IS, THE HOTTER IT GETS
LAO GAN MA / CHILI SAUCE
I2MAGO Guangzhou CHINA ALIBABA Hangzhou CHINA
A06 Retail
KFC CHRISTMAS POCKET STORE
YUM CHINA / KFC
ISOBAR CHINA Shanghai CHINA WECHAT ShenZhen CHINA
B10 Use of Social Platforms
KFC CHRISTMAS POCKET STORE
YUM CHINA / KFC
ISOBAR CHINA Shanghai CHINA WECHAT ShenZhen CHINA
Gold Spike
F01 Excellence in Media Insights & Strategy
LEGO CITY ARCTIC ADVENTURE
LEGO / LEGO
INITIATIVE Shanghai CHINA INITIATIVE Shanghai CHINA
A04 Consumer Durables
LEGO CITY ARCTIC ADVENTURE
LEGO / LEGO
INITIATIVE Shanghai CHINA INITIATIVE Shanghai CHINA
Short List