Title Brand Product / Service Entrant Company Location Media Placement Location Award
C03 Data Driven Targeting
SANGOBION SYMPTOM PATROL
P&G HEALTH / SANGOBION IRON+
ACE SAATCHI & SAATCHI ADVERTISING Manila THE PHILIPPINES STARCOM Makati City THE PHILIPPINES
B10 Use of Social Platforms
#BECYBERSAFE
INTERNET & MOBILE MARKETING ASSOCIATION OF THE PHILIPPINES / IMMAP #BECYBERSAFE
ACE SAATCHI & SAATCHI ADVERTISING Manila THE PHILIPPINES NUWORKS INTERACTIVE LABS, INC. Pasig THE PHILIPPINES
G04 Social Behaviour & Cultural Insight
NO-SWEAT ENTRY INTO SWEAT-BATHS
OTSUKA PHARMACEUTICAL CO., LTD. / POCARI SWEAT ION WATER
ADK Tokyo JAPAN
B04 Use of Ambient Media: Small Scale
RECRUI-T
GOODMAN SERVICE / RECRUITMENT SERVICE
GOODMAN SERVICE Tokyo JAPAN
G01 Local Brand
RECRUI-T
GOODMAN SERVICE / RECRUITMENT SERVICE
GOODMAN SERVICE Tokyo JAPAN
B05 Use of Ambient Media: Large Scale
NINJA TRICKS IN SHIBUYA
NTT DOCOMO, INC. / WOW! JAPAN
ADK CREATIVE ONE Tokyo JAPAN AIM CREATE CO. Tokyo JAPAN
F03 Excellence in Media Execution
NINJA TRICKS IN SHIBUYA
NTT DOCOMO, INC. / WOW! JAPAN
ADK CREATIVE ONE Tokyo JAPAN AIM CREATE CO. Tokyo JAPAN
B10 Use of Social Platforms
MAKE IT A RUNWAY
PVH JAPAN LTD. / TOMMY HILFIGER
ADK CREATIVE ONE Tokyo JAPAN
D02 Use of Branded Content created for Digital or Social
MAKE IT A RUNWAY
PVH JAPAN LTD. / TOMMY HILFIGER
ADK CREATIVE ONE Tokyo JAPAN
F01 Excellence in Media Insights & Strategy
MAKE IT A RUNWAY
PVH JAPAN LTD. / TOMMY HILFIGER
ADK CREATIVE ONE Tokyo JAPAN
B03 Use of Print / Outdoor
TOKYO SUSHI TRAIN
SUSHIRO GLOBAL HOLDINGS LTD. / BRAND
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN ADK MARKETING SOLUTIONS Tokyo JAPAN
F03 Excellence in Media Execution
TOKYO SUSHI TRAIN
SUSHIRO GLOBAL HOLDINGS LTD. / BRAND
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN ADK MARKETING SOLUTIONS Tokyo JAPAN
G01 Local Brand
TOKYO SUSHI TRAIN
SUSHIRO GLOBAL HOLDINGS LTD. / BRAND
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN ADK MARKETING SOLUTIONS Tokyo JAPAN
E01 Use of Integrated Media
THE FORCE OF LOVE
7-ELEVEN TAIWAN / CSR
ADK TAIWAN Taipei City TAIPEI 7-ELEVEN TAIWAN Taipei TAIPEI
A11 Corporate Social Responsibility (CSR) / Corporate Image
THE REAL STEPMOM STORY
GS CALTEX / CORPORATE IMAGE
ADQUA INTERACTIVE Seoul SOUTH KOREA NEXT MEDIA GROUP Seoul SOUTH KOREA
B08 Use of Digital Platforms
THE REAL STEPMOM STORY
GS CALTEX / CORPORATE IMAGE
ADQUA INTERACTIVE Seoul SOUTH KOREA NEXT MEDIA GROUP Seoul SOUTH KOREA
B10 Use of Social Platforms
MESSAGES OF CHANGE
YOUTUBE / YOUTUBE MUSIC
AKQA Tokyo JAPAN DENTSU INC. Tokyo JAPAN
G04 Social Behaviour & Cultural Insight
MESSAGES OF CHANGE
YOUTUBE / YOUTUBE MUSIC
AKQA Tokyo JAPAN DENTSU INC. Tokyo JAPAN
C02 Use of Real-time Data
SENSE YOUR AROMA
LION / AROMA RICH
AKQA Tokyo JAPAN AKQA Tokyo JAPAN
A10 Not-for-profit / Charity / Government
ART THAT MOVES - HK'S FIRST MOBILE, LIVING ART GALLERY
HONG KONG TOURISM BOARD / HONG KONG ARTS MONTH
HONG KONG TOURISM BOARD HONG KONG SAR MINDSHARE Hong Kong HONG KONG SAR
A01 Food / Drink
RELEASE THE KRAKEN
KRAKEN RUM / KRAKEN RUM
AWAKEN Sydney AUSTRALIA AWAKEN Sydney AUSTRALIA
A06 Retail
TARGETED GIFT
JD CENTRAL / VALENTINE'S DAY CAMPAIGN
BBDO BANGKOK THAILAND BBDO BANGKOK THAILAND
C03 Data Driven Targeting
TARGETED GIFT
JD CENTRAL / VALENTINE'S DAY CAMPAIGN
BBDO BANGKOK THAILAND BBDO BANGKOK THAILAND
F01 Excellence in Media Insights & Strategy
TARGETED GIFT
JD CENTRAL / VALENTINE'S DAY CAMPAIGN
BBDO BANGKOK THAILAND BBDO BANGKOK THAILAND
A10 Not-for-profit / Charity / Government
SAVE OUR SAND
AWAAZ FOUNDATION / ILLEGAL SAND MINING
BBDO INDIA Mumbai INDIA
B04 Use of Ambient Media: Small Scale
SAVE OUR SAND
AWAAZ FOUNDATION / ILLEGAL SAND MINING
BBDO INDIA Mumbai INDIA
B03 Use of Print / Outdoor
EQUAL NOT LOOSE
BUMBLE INDIA / APP
BBDO INDIA Mumbai INDIA OMD INDIA Mumbai INDIA
Short List
D01 Use of Brand or Product Integration into a Programme or Platform
#BRINGIDOLSBACK
MARS / SNICKERS
BBDO JAPAN Tokyo JAPAN BBDO JAPAN Tokyo JAPAN
F01 Excellence in Media Insights & Strategy
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
Silver Spike
G04 Social Behaviour & Cultural Insight
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
STOP DOWRYMONGERING
UN WOMEN / ANTI-DOWRY
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
B04 Use of Ambient Media: Small Scale
FISH SAVE CATS
BOEHRINGER INGELHEIM ANIMAL HEALTH JAPAN CO., LTD. / CAT HEALTH
BEACON/LEO BURNETT Tokyo JAPAN BEACON/LEO BURNETT Tokyo JAPAN
DOG'S BREATH PERFUME
BOEHRINGER INGELHEIM ANIMAL HEALTH JAPAN CO., LTD. / DOG HEALTH
BEACON/LEO BURNETT Tokyo JAPAN BEACON/LEO BURNETT Tokyo JAPAN
G04 Social Behaviour & Cultural Insight
CARE LABEL
GU FAST FASHION / GU
BEIJING DENTSU ADVERTISING CHINA
B04 Use of Ambient Media: Small Scale
CARE LABEL
GU FAST FASHION / GU
BEIJING DENTSU ADVERTISING CHINA
D02 Use of Branded Content created for Digital or Social
OREO SUMMER CAMPAIGN
OREO / OREO
BLUEFOCUS DIGITAL Shanghai CHINA BLUEFOCUS DIGITAL Shanghai CHINA
B10 Use of Social Platforms
THE EARNBASSADORS
VELOCITY FREQUENT FLYER / FREQUENT FLYER PROGRAM
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Short List
B03 Use of Print / Outdoor
TAKEN IN VICTORIA
RACV / SINGLE ITEM INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA OMD MELBOURNE AUSTRALIA
A09 Consumer Services / Business to Business
TAKEN IN VICTORIA
RACV / SINGLE ITEM INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA OMD MELBOURNE AUSTRALIA
E01 Use of Integrated Media
TAKEN IN VICTORIA
RACV / SINGLE ITEM INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA OMD MELBOURNE AUSTRALIA
B09 Use of Mobile
SAFETY HUB
NRMA / HOME INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
C01 Use of Data Driven Insight
SAFETY HUB
NRMA / HOME INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Gold Spike
F01 Excellence in Media Insights & Strategy
SAFETY HUB
NRMA / HOME INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Short List
A11 Corporate Social Responsibility (CSR) / Corporate Image
THE REAL KASHMIR
ADIDAS / REAL KASHMIR FOOTBALL CLUB SPONSORSHIP
CHEIL INDIA Gurgaon INDIA ADIDAS Gurgaon INDIA
Short List
E01 Use of Integrated Media
THE REAL KASHMIR
ADIDAS / REAL KASHMIR FOOTBALL CLUB SPONSORSHIP
CHEIL INDIA Gurgaon INDIA ADIDAS Gurgaon INDIA
G04 Social Behaviour & Cultural Insight
THE REAL KASHMIR
ADIDAS / REAL KASHMIR FOOTBALL CLUB SPONSORSHIP
CHEIL INDIA Gurgaon INDIA ADIDAS Gurgaon INDIA
A11 Corporate Social Responsibility (CSR) / Corporate Image
BACK2LIFE
SAMSUNG / SOCIAL RESPONSIBILITY PROJECT
CHEIL PENGTAI Beijing CHINA CHEIL PENGTAI Beijing CHINA
Short List
B08 Use of Digital Platforms
BACK2LIFE
SAMSUNG / SOCIAL RESPONSIBILITY PROJECT
CHEIL PENGTAI Beijing CHINA CHEIL PENGTAI Beijing CHINA
Bronze Spike
G05 Breakthrough on a Budget
BACK2LIFE
SAMSUNG / SOCIAL RESPONSIBILITY PROJECT
CHEIL PENGTAI Beijing CHINA CHEIL PENGTAI Beijing CHINA
A09 Consumer Services / Business to Business
FIREVASE
SAMSUNG FIRE & MARINE INSURANCE / SAMSUNG FIRE & MARINE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul SOUTH KOREA