Title Brand Product / Service Entrant Company Location Media Placement Location Award
B03 Use of Print / Outdoor
NEWSPAPER OF FATE
TV ASAHI CORPORATION / "YOUR NAME." TERRESTRIAL TELEVISION BROADCAST
DENTSU INC. Tokyo JAPAN THE ASAHI SHIMBUN COMPANY Tokyo JAPAN
F01 Excellence in Media Insights & Strategy
THE SPONSOR SWITCH-UP
TV ASAHI CORPORATION / "YOUR NAME." TERRESTRIAL TELEVISION BROADCAST
DENTSU INC. Tokyo JAPAN TV ASAHI Tokyo JAPAN
B10 Use of Social Platforms
#BPM100 DANCE PROJECT
JAPANESE RED CROSS SOCIETY, BYTEDANCE KK / #BPM100 DANCE PROJECT
JAPANESE RED CROSS NATIONAL HEADQUARTERS Tokyo JAPAN BYTEDANCE KK Tokyo JAPAN
B05 Use of Ambient Media: Large Scale
« THE LEGEND OF WHITE SNAKE » IMMERSIVE SUBWAY PROMENADE
IQIYI / « THE LEGEND OF WHITE SNAKE »
IQIYI Beijing CHINA
A03 Healthcare
999 WARM-HEARTED LEGGINGS
SAN JIU MEDICINE TRADE CO., LTD / 999 GANMAOLING KELI
SERVICEPLAN CHINA Beijing CHINA SERVICEPLAN CHINA Beijing CHINA
A04 Consumer Durables
ADIDAS Z.N.E.
ADIDAS CHINA / ADIDAS ATHLETICS Z.N.E
TBWA\SHANGHAI CHINA TBWA\SHANGHAI CHINA
B10 Use of Social Platforms
ADIDAS Z.N.E.
ADIDAS CHINA / ADIDAS ATHLETICS Z.N.E
TBWA\SHANGHAI CHINA TBWA\SHANGHAI CHINA
G05 Breakthrough on a Budget
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA
Gold Spike
A07 Travel / Leisure
AIRASIA HOLIDAY QUICKIES
AIRASIA / AIRASIA FLIGHT EXPERIENCE, DESTINATION ACTIVITIES
UM Singapore SINGAPORE UM Singapore SINGAPORE
D02 Use of Branded Content created for Digital or Social
AIRASIA HOLIDAY QUICKIES
AIRASIA / AIRASIA FLIGHT EXPERIENCE, DESTINATION ACTIVITIES
UM Singapore SINGAPORE UM Singapore SINGAPORE
F01 Excellence in Media Insights & Strategy
AIRASIA HOLIDAY QUICKIES
AIRASIA / AIRASIA FLIGHT EXPERIENCE, DESTINATION ACTIVITIES
UM Singapore SINGAPORE UM Singapore SINGAPORE
G04 Social Behaviour & Cultural Insight
DULUX PUTS THE LID ON EVIL
DULUX / AKZONOBEL DULUX PAINTS
TAPROOT DENTSU Mumbai INDIA TAPROOT DENTSU Mumbai INDIA
A01 Food / Drink
SANTA'S MILK MOUSTACHE
FONTERRA / ANCHOR MILK
MEDIACOM NEW ZEALAND Auckland NEW ZEALAND MEDIACOM NEW ZEALAND Auckland NEW ZEALAND
G04 Social Behaviour & Cultural Insight
SANTA'S MILK MOUSTACHE
FONTERRA / ANCHOR MILK
MEDIACOM NEW ZEALAND Auckland NEW ZEALAND MEDIACOM NEW ZEALAND Auckland NEW ZEALAND
G03 Single Market Campaign
SANTA'S MILK MOUSTACHE
FONTERRA / ANCHOR MILK
MEDIACOM NEW ZEALAND Auckland NEW ZEALAND MEDIACOM NEW ZEALAND Auckland NEW ZEALAND
B07 Use of Stunts
LIVE CANTONESE OPERA COMMERCIAL
FONTERRA / ANLENE
MEDIACOM Hong Kong HONG KONG SAR MEDIACOM Hong Kong HONG KONG SAR
D01 Use of Brand or Product Integration into a Programme or Platform
LIVE CANTONESE OPERA COMMERCIAL
FONTERRA / ANLENE
MEDIACOM Hong Kong HONG KONG SAR MEDIACOM Hong Kong HONG KONG SAR
F03 Excellence in Media Execution
LIVE CANTONESE OPERA COMMERCIAL
FONTERRA / ANLENE
MEDIACOM Hong Kong HONG KONG SAR MEDIACOM Hong Kong HONG KONG SAR
G04 Social Behaviour & Cultural Insight
STOP DOWRYMONGERING
UN WOMEN / ANTI-DOWRY
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
A07 Travel / Leisure
THE TINEST YET MIGHTIEST PRINT AD EVER
HONG KONG DISNEYLAND RESORT / ANT-MAN
MINDSHARE Hong Kong HONG KONG SAR MINDSHARE Hong Kong HONG KONG SAR
B03 Use of Print / Outdoor
THE TINEST YET MIGHTIEST PRINT AD EVER
HONG KONG DISNEYLAND RESORT / ANT-MAN
MINDSHARE Hong Kong HONG KONG SAR MINDSHARE Hong Kong HONG KONG SAR
F03 Excellence in Media Execution
THE TINEST YET MIGHTIEST PRINT AD EVER
HONG KONG DISNEYLAND RESORT / ANT-MAN
MINDSHARE Hong Kong HONG KONG SAR MINDSHARE Hong Kong HONG KONG SAR
B03 Use of Print / Outdoor
EQUAL NOT LOOSE
BUMBLE INDIA / APP
BBDO INDIA Mumbai INDIA OMD INDIA Mumbai INDIA
Short List
C02 Use of Real-time Data
SENSE YOUR AROMA
LION / AROMA RICH
AKQA Tokyo JAPAN AKQA Tokyo JAPAN
G04 Social Behaviour & Cultural Insight
I'M CALLING IT A DAY
RED ROCK / ORIENTAL BREWERY / BEER / DRINK
HS AD Seoul SOUTH KOREA HS AD Seoul SOUTH KOREA
Short List
B06 Use of Events
BYE BYE BEETLE
VOLKSWAGEN CHINA / BEETLE
PHD Shanghai CHINA PHD Shanghai CHINA
A05 Automotive
BYE BYE BEETLE
VOLKSWAGEN CHINA / BEETLE
PHD Shanghai CHINA PHD Shanghai CHINA
D02 Use of Branded Content created for Digital or Social
BYE BYE BEETLE
VOLKSWAGEN CHINA / BEETLE
PHD Shanghai CHINA PHD Shanghai CHINA
F01 Excellence in Media Insights & Strategy
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
Silver Spike
G04 Social Behaviour & Cultural Insight
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
A08 Media / Entertainment
MAKING BIRDBOX A BLOCKBUSTER
NETFLIX / BIRDBOX
UM SINGAPORE SINGAPORE UM SINGAPORE SINGAPORE
B03 Use of Print / Outdoor
MAKING BIRDBOX A BLOCKBUSTER
NETFLIX / BIRDBOX
UM SINGAPORE SINGAPORE UM SINGAPORE SINGAPORE
E01 Use of Integrated Media
MAKING BIRDBOX A BLOCKBUSTER
NETFLIX / BIRDBOX
UM SINGAPORE SINGAPORE UM SINGAPORE SINGAPORE
Short List
B01 Use of TV & Other Screens
ORGAN COMMERCIALS
NHK EDUCATIONAL / BODYPEDIA
DENTSU INC. Tokyo JAPAN
B03 Use of Print / Outdoor
TOKYO SUSHI TRAIN
SUSHIRO GLOBAL HOLDINGS LTD. / BRAND
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN ADK MARKETING SOLUTIONS Tokyo JAPAN
F03 Excellence in Media Execution
TOKYO SUSHI TRAIN
SUSHIRO GLOBAL HOLDINGS LTD. / BRAND
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN ADK MARKETING SOLUTIONS Tokyo JAPAN
G01 Local Brand
TOKYO SUSHI TRAIN
SUSHIRO GLOBAL HOLDINGS LTD. / BRAND
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN ADK MARKETING SOLUTIONS Tokyo JAPAN
A09 Consumer Services / Business to Business
ANZ SIGNS OF LOVE
ANZ BANK AUSTRALIA / BRAND SPONSORSHIP
TBWA\MELBOURNE AUSTRALIA REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Short List
B05 Use of Ambient Media: Large Scale
ANZ SIGNS OF LOVE
ANZ BANK AUSTRALIA / BRAND SPONSORSHIP
TBWA\MELBOURNE AUSTRALIA REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Gold Spike
A09 Consumer Services / Business to Business
ANZ BANK KICKING DOWN BARRIERS
ANZ BANK AUSTRALIA / BRAND SPONSORSHIP
TBWA\MELBOURNE AUSTRALIA TBWA\MELBOURNE AUSTRALIA
B06 Use of Events
ANZ BANK KICKING DOWN BARRIERS
ANZ BANK AUSTRALIA / BRAND SPONSORSHIP
TBWA\MELBOURNE AUSTRALIA TBWA\MELBOURNE AUSTRALIA
A06 Retail
THE INTEGRATED STORY 1+1= YOU & ME
MCDONALD'S / BRANDED AFFORDABILITY - THE COIN MENU
STARCOM Taipei City TAIPEI STARCOM Taipei City TAIPEI
B10 Use of Social Platforms
THE INTEGRATED STORY 1+1= YOU & ME
MCDONALD'S / BRANDED AFFORDABILITY - THE COIN MENU
STARCOM Taipei City TAIPEI STARCOM Taipei City TAIPEI
D02 Use of Branded Content created for Digital or Social
THE INTEGRATED STORY 1+1= YOU & ME
MCDONALD'S / BRANDED AFFORDABILITY - THE COIN MENU
STARCOM Taipei City TAIPEI STARCOM Taipei City TAIPEI
B08 Use of Digital Platforms
BREAST BUFFER
ALT BALAJI / BREAST CANCER AWARENESS
GREY INDIA Mumbai INDIA ALTBALAJI Mumbai INDIA
A08 Media / Entertainment
BREAST BUFFER
ALT BALAJI / BREAST CANCER AWARENESS
GREY INDIA Mumbai INDIA ALTBALAJI Mumbai INDIA
B06 Use of Events
HOW FASHION SAVED FARMING
ALMOND BOARD OF CALIFORNIA / CALIFORNIA ALMONDS
PHD Shanghai CHINA PHD Shanghai CHINA
F01 Excellence in Media Insights & Strategy
HOW FASHION SAVED FARMING
ALMOND BOARD OF CALIFORNIA / CALIFORNIA ALMONDS
PHD Shanghai CHINA PHD Shanghai CHINA
G03 Single Market Campaign
HOW FASHION SAVED FARMING
ALMOND BOARD OF CALIFORNIA / CALIFORNIA ALMONDS
PHD Shanghai CHINA PHD Shanghai CHINA
B06 Use of Events
DO YOU THINK YOGA CAN SELL MORE TRUCK LUBRICANTS?
CASTROL- ENGINE OIL AND LUBRICANTS / CASTROL CRB
CURRENT GLOBAL Mumbai INDIA CURRENT GLOBAL Mumbai INDIA