Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Food / Drink
EXTRA REMINDER
WRIGLEY'S EXTRA / WRIGLEY'S EXTRA CHEWING GUM
CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO SYDNEY AUSTRALIA
Silver Spike
A03 Healthcare
ALWAYS COME PREPARED
RECKITT BENCKISER PHILIPPINES / DUREX
INITIATIVE PHILIPPINES Taguig THE PHILIPPINES INITIATIVE PHILIPPINES Taguig THE PHILIPPINES
Short List
A04 Consumer Durables
LEGO CITY ARCTIC ADVENTURE
LEGO / LEGO
INITIATIVE Shanghai CHINA INITIATIVE Shanghai CHINA
Short List
A07 Travel / Leisure
A NEW NEW ZEALAND
KIWIRAIL / COASTAL PACIFIC
DDB NEW ZEALAND Auckland NEW ZEALAND OMD WELLINGTON NEW ZEALAND
Short List
A08 Media / Entertainment
MONTY: THE WORLD'S FIRST PREDICTIVE COMMENTATOR
FOXTEL / FOX CRICKET
MINDSHARE Sydney AUSTRALIA MINDSHARE Sydney AUSTRALIA
Bronze Spike
CODE NAME: URI
TRIGGER HAPPY / URI: THE SURGICAL STRIKE, THE FILM
DENTSU WEBCHUTNEY Mumbai INDIA DENTSU WEBCHUTNEY Mumbai INDIA
Bronze Spike
A09 Consumer Services / Business to Business
ANZ SIGNS OF LOVE
ANZ BANK AUSTRALIA / BRAND SPONSORSHIP
TBWA\MELBOURNE AUSTRALIA REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Short List
A10 Not-for-profit / Charity / Government
HUNGRY PUFFS
FOODBANK WA / HUNGRY PUFFS
THE BRAND AGENCY Perth AUSTRALIA THE BRAND AGENCY Perth AUSTRALIA
Silver Spike
PROJECT SAVE
GOVERNMENT OF VALENZUELA CITY / GOVERNMENT OF VALENZUELA CITY
HAVAS Makati City THE PHILIPPINES HAVAS MEDIA ORTEGA Makati City THE PHILIPPINES
Short List
100 WORDS PAIN_TING
SAVE THE CHILDREN KOREA / CHILDREN'S RIGHT
OVERMAN Seoul SOUTH KOREA OVERMAN Seoul SOUTH KOREA
Short List
A11 Corporate Social Responsibility (CSR) / Corporate Image
THE REAL KASHMIR
ADIDAS / REAL KASHMIR FOOTBALL CLUB SPONSORSHIP
CHEIL INDIA Gurgaon INDIA ADIDAS Gurgaon INDIA
Short List
BACK2LIFE
SAMSUNG / SOCIAL RESPONSIBILITY PROJECT
CHEIL PENGTAI Beijing CHINA CHEIL PENGTAI Beijing CHINA
Short List
B01 Use of TV & Other Screens
L05T
LOTTO NEW ZEALAND / POWERBALL
DDB NEW ZEALAND Auckland NEW ZEALAND PHD Auckland NEW ZEALAND
Bronze Spike
UBER EATS AUSTRALIAN OPEN AMBUSH
UBER / UBER EATS
SPECIAL GROUP Sydney AUSTRALIA MEDIACOM Sydney AUSTRALIA
Silver Spike
B02 Use of Audio Platforms
HAGGLEBOT
FLIPKART INTERNET PVT LTD / SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
DENTSU WEBCHUTNEY Bangalore INDIA
Bronze Spike
SUMMER STATIC STATIONS
Procter & Gamble / OLD SPICE DEO SPRAY
PUBLICIS SINGAPORE SINGAPORE MEDIACOM PHILIPPINES Taguig THE PHILIPPINES
Short List
B03 Use of Print / Outdoor
EQUAL NOT LOOSE
BUMBLE INDIA / APP
BBDO INDIA Mumbai INDIA OMD INDIA Mumbai INDIA
Short List
A NEW NEW ZEALAND
KIWIRAIL / COASTAL PACIFIC
DDB NEW ZEALAND Auckland NEW ZEALAND OMD WELLINGTON NEW ZEALAND
Short List
UNDERCOVER CROSSWORDS
MINISTRY OF SOCIAL DEVELOPMENT/ OFFICE FOR SENIORS / ELDER ABUSE
FCB NEW ZEALAND Auckland NEW ZEALAND FCB NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
POWERSHARE STATIONS
SAMSUNG / SPECIAL BUILD OUTDOOR
LEO BURNETT SYDNEY AUSTRALIA STARCOM Melbourne AUSTRALIA
Silver Spike
B04 Use of Ambient Media: Small Scale
HUNGRY PUFFS
FOODBANK WA / HUNGRY PUFFS
THE BRAND AGENCY Perth AUSTRALIA THE BRAND AGENCY Perth AUSTRALIA
Short List
THE HALF BISCUIT
LEGACY AUSTRALIA & RSA NEW ZEALAND / THE HALF BISCUIT
VMLY&R MELBOURNE AUSTRALIA WAVEMAKER Melbourne AUSTRALIA
Short List
UNFORGETTABLE BAG
TESCO / TESCO
GREY MALAYSIA Petaling Jaya MALAYSIA GREY MALAYSIA Petaling Jaya MALAYSIA
Short List
B05 Use of Ambient Media: Large Scale
ANZ SIGNS OF LOVE
ANZ BANK AUSTRALIA / BRAND SPONSORSHIP
TBWA\MELBOURNE AUSTRALIA REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Gold Spike
PROJECT SAVE
GOVERNMENT OF VALENZUELA CITY / GOVERNMENT OF VALENZUELA CITY
HAVAS Makati City THE PHILIPPINES HAVAS MEDIA ORTEGA Makati City THE PHILIPPINES
Bronze Spike
B06 Use of Events
ALL HAIL PATRICKS
ASIA PACIFIC BREWERIES / GUINNESS
IRIS SINGAPORE SINGAPORE RED STAR Singapore SINGAPORE
Bronze Spike
LIFEBUOY GERM NASHINI
UNILEVER / LIFEBUOY
MULLENLOWE LINTAS GROUP INDIA Mumbai INDIA MULLENLOWE LINTAS GROUP INDIA Mumbai INDIA
Silver Spike
B07 Use of Stunts
NON-BEER OCCASION SPONSORSHIPS
HEINEKEN / HEINEKEN 0.0
WUNDERMAN THOMPSON BANGKOK THAILAND RED STAR Bangkok THAILAND
Short List
#MAKEYOURCHOICE
MCDONALD'S INDIA / MCDONALD'S
DDB MUDRA Mumbai INDIA DDB MUDRA Mumbai INDIA
Bronze Spike
B08 Use of Digital Platforms
STICKY SEARCHUATIONS
MARS CHOCOLATE AUSTRALIA / MARS BAR
CLEMENGER BBDO MELBOURNE AUSTRALIA GOOGLE Melbourne AUSTRALIA
Short List
BACK2LIFE
SAMSUNG / SOCIAL RESPONSIBILITY PROJECT
CHEIL PENGTAI Beijing CHINA CHEIL PENGTAI Beijing CHINA
Bronze Spike
CODE NAME: URI
TRIGGER HAPPY / URI: THE SURGICAL STRIKE, THE FILM
DENTSU WEBCHUTNEY Mumbai INDIA DENTSU WEBCHUTNEY Mumbai INDIA
Silver Spike
B09 Use of Mobile
HAGGLEBOT
FLIPKART INTERNET PVT LTD / SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
DENTSU WEBCHUTNEY Bangalore INDIA
Short List
SAFETY HUB
NRMA / HOME INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
POWERSHARE STATIONS
SAMSUNG / SPECIAL BUILD OUTDOOR
LEO BURNETT SYDNEY AUSTRALIA STARCOM Melbourne AUSTRALIA
Short List
KUPU
SPARK / SPARK
COLENSO BBDO Auckland NEW ZEALAND PHD Auckland NEW ZEALAND
Short List
B10 Use of Social Platforms
FOOORTEPAY: THE LONGEST BANK ADVERTISEMENT IN THE WORLD
FORTEBANK / FORTEPAY
KOMBINAT Almaty KAZAKHSTAN KOMBINAT Almaty KAZAKHSTAN
Bronze Spike
ALWAYS COME PREPARED
RECKITT BENCKISER PHILIPPINES / DUREX
INITIATIVE PHILIPPINES Taguig THE PHILIPPINES INITIATIVE PHILIPPINES Taguig THE PHILIPPINES
Short List
THE EARNBASSADORS
VELOCITY FREQUENT FLYER / FREQUENT FLYER PROGRAM
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Short List
KFC CHRISTMAS POCKET STORE
YUM CHINA / KFC
ISOBAR CHINA Shanghai CHINA WECHAT ShenZhen CHINA
Gold Spike
B11 Use of Technology
MONTY: THE WORLD'S FIRST PREDICTIVE COMMENTATOR
FOXTEL / FOX CRICKET
MINDSHARE Sydney AUSTRALIA MINDSHARE Sydney AUSTRALIA
Silver Spike
AVENGERS:ENDWAIT
THE WALT DISNEY STUDIOS / MARVEL AVENGERS:ENDGAME
DENTSU X Singapore SINGAPORE DENTSU X Singapore SINGAPORE
Short List
C01 Use of Data Driven Insight
SAFETY HUB
NRMA / HOME INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Gold Spike
THERE'S A PLAYLIST FOR THAT
SPOTIFY / SPOTIFY MUSIC STREAMING
LEO BURNETT INDIA Mumbai INDIA RAPPORT OUTDOOR ADVERTISING Mumbai INDIA
Short List
C02 Use of Real-time Data
MONTY: THE WORLD'S FIRST PREDICTIVE COMMENTATOR
FOXTEL / FOX CRICKET
MINDSHARE Sydney AUSTRALIA MINDSHARE Sydney AUSTRALIA
Gold Spike
MCDELIVERY X GRABFOOD LAUNCH
MCDONALD'S SINGAPORE / MCDELIVERY
HANBAOBAO PTE. LTD. Singapore SINGAPORE OMD SINGAPORE SINGAPORE
Short List
EXTRA REMINDER
WRIGLEY'S EXTRA / WRIGLEY'S EXTRA CHEWING GUM
CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO SYDNEY AUSTRALIA
Bronze Spike
D01 Use of Brand or Product Integration into a Programme or Platform
#SUBTLYSPONSOREDPOST
SAMSUNG/ SAMSUNG AUSTRALIA / SAMSUNG A SERIES
LEO BURNETT SYDNEY AUSTRALIA STARCOM Sydney AUSTRALIA
Short List
UBER EATS AUSTRALIAN OPEN AMBUSH
UBER / UBER EATS
SPECIAL GROUP Sydney AUSTRALIA MEDIACOM Sydney AUSTRALIA
Grand Prix
D02 Use of Branded Content created for Digital or Social
100 WORDS PAIN_TING
SAVE THE CHILDREN KOREA / CHILDREN'S RIGHT
OVERMAN Seoul SOUTH KOREA OVERMAN Seoul SOUTH KOREA
Short List
E01 Use of Integrated Media
MAKING BIRDBOX A BLOCKBUSTER
NETFLIX / BIRDBOX
UM SINGAPORE SINGAPORE UM SINGAPORE SINGAPORE
Short List
R.I.P SIMON THE SLOTH
TRADE ME LTD. / LIFE DIRECT
VMLY&R Auckland NEW ZEALAND MBM NZ Auckland NEW ZEALAND
Silver Spike
F01 Excellence in Media Insights & Strategy
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
Silver Spike
SAFETY HUB
NRMA / HOME INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Short List
F03 Excellence in Media Execution
UBER EATS AUSTRALIAN OPEN AMBUSH
UBER / UBER EATS
SPECIAL GROUP Sydney AUSTRALIA MEDIACOM Sydney AUSTRALIA
Short List
G01 Local Brand
CHAI-FI
KEO PVT. LTD. / CHAKRA TEA
DENTSU WEBCHUTNEY Gurgaon INDIA
Bronze Spike
G03 Single Market Campaign
BEYOND THE LABEL
NATIONAL COUNCIL OF SOCIAL SERVICE / PUBLIC EDUCATION CAMPAIGN (MENTAL HEALTH)
UM SINGAPORE SINGAPORE UM SINGAPORE SINGAPORE
Short List
SUMMER STATIC STATIONS
Procter & Gamble / OLD SPICE DEO SPRAY
PUBLICIS SINGAPORE SINGAPORE MEDIACOM PHILIPPINES Taguig THE PHILIPPINES
Short List
G04 Social Behaviour & Cultural Insight
HAGGLEBOT
FLIPKART INTERNET PVT LTD / SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
DENTSU WEBCHUTNEY Bangalore INDIA
Short List
CHAI-FI
KEO PVT. LTD. / CHAKRA TEA
DENTSU WEBCHUTNEY Gurgaon INDIA
Bronze Spike
I'M CALLING IT A DAY
RED ROCK / ORIENTAL BREWERY / BEER / DRINK
HS AD Seoul SOUTH KOREA HS AD Seoul SOUTH KOREA
Short List
LIFEBUOY GERM NASHINI
UNILEVER / LIFEBUOY
MULLENLOWE LINTAS GROUP INDIA Mumbai INDIA MULLENLOWE LINTAS GROUP INDIA Mumbai INDIA
Silver Spike
G05 Breakthrough on a Budget
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA
Gold Spike
HUNGRY PUFFS
FOODBANK WA / HUNGRY PUFFS
THE BRAND AGENCY Perth AUSTRALIA THE BRAND AGENCY Perth AUSTRALIA
Bronze Spike