Title Brand Product / Service Entrant Company Location Media Placement Location Award
E01 Use of Integrated Media
THE FORCE OF LOVE
7-ELEVEN TAIWAN / CSR
ADK TAIWAN Taipei City TAIPEI 7-ELEVEN TAIWAN Taipei TAIPEI
A11 Corporate Social Responsibility (CSR) / Corporate Image
THE REAL KASHMIR
ADIDAS / REAL KASHMIR FOOTBALL CLUB SPONSORSHIP
CHEIL INDIA Gurgaon INDIA ADIDAS Gurgaon INDIA
Short List
E01 Use of Integrated Media
THE REAL KASHMIR
ADIDAS / REAL KASHMIR FOOTBALL CLUB SPONSORSHIP
CHEIL INDIA Gurgaon INDIA ADIDAS Gurgaon INDIA
G04 Social Behaviour & Cultural Insight
THE REAL KASHMIR
ADIDAS / REAL KASHMIR FOOTBALL CLUB SPONSORSHIP
CHEIL INDIA Gurgaon INDIA ADIDAS Gurgaon INDIA
A04 Consumer Durables
ADIDAS Z.N.E.
ADIDAS CHINA / ADIDAS ATHLETICS Z.N.E
TBWA\SHANGHAI CHINA TBWA\SHANGHAI CHINA
B10 Use of Social Platforms
ADIDAS Z.N.E.
ADIDAS CHINA / ADIDAS ATHLETICS Z.N.E
TBWA\SHANGHAI CHINA TBWA\SHANGHAI CHINA
G05 Breakthrough on a Budget
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA
Gold Spike
A07 Travel / Leisure
AIRASIA HOLIDAY QUICKIES
AIRASIA / AIRASIA FLIGHT EXPERIENCE, DESTINATION ACTIVITIES
UM Singapore SINGAPORE UM Singapore SINGAPORE
D02 Use of Branded Content created for Digital or Social
AIRASIA HOLIDAY QUICKIES
AIRASIA / AIRASIA FLIGHT EXPERIENCE, DESTINATION ACTIVITIES
UM Singapore SINGAPORE UM Singapore SINGAPORE
F01 Excellence in Media Insights & Strategy
AIRASIA HOLIDAY QUICKIES
AIRASIA / AIRASIA FLIGHT EXPERIENCE, DESTINATION ACTIVITIES
UM Singapore SINGAPORE UM Singapore SINGAPORE
B06 Use of Events
HOW FASHION SAVED FARMING
ALMOND BOARD OF CALIFORNIA / CALIFORNIA ALMONDS
PHD Shanghai CHINA PHD Shanghai CHINA
F01 Excellence in Media Insights & Strategy
HOW FASHION SAVED FARMING
ALMOND BOARD OF CALIFORNIA / CALIFORNIA ALMONDS
PHD Shanghai CHINA PHD Shanghai CHINA
G03 Single Market Campaign
HOW FASHION SAVED FARMING
ALMOND BOARD OF CALIFORNIA / CALIFORNIA ALMONDS
PHD Shanghai CHINA PHD Shanghai CHINA
B08 Use of Digital Platforms
BREAST BUFFER
ALT BALAJI / BREAST CANCER AWARENESS
GREY INDIA Mumbai INDIA ALTBALAJI Mumbai INDIA
A08 Media / Entertainment
BREAST BUFFER
ALT BALAJI / BREAST CANCER AWARENESS
GREY INDIA Mumbai INDIA ALTBALAJI Mumbai INDIA
A09 Consumer Services / Business to Business
ANZ SIGNS OF LOVE
ANZ BANK AUSTRALIA / BRAND SPONSORSHIP
TBWA\MELBOURNE AUSTRALIA REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Short List
B05 Use of Ambient Media: Large Scale
ANZ SIGNS OF LOVE
ANZ BANK AUSTRALIA / BRAND SPONSORSHIP
TBWA\MELBOURNE AUSTRALIA REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Gold Spike
A09 Consumer Services / Business to Business
ANZ BANK KICKING DOWN BARRIERS
ANZ BANK AUSTRALIA / BRAND SPONSORSHIP
TBWA\MELBOURNE AUSTRALIA TBWA\MELBOURNE AUSTRALIA
B06 Use of Events
ANZ BANK KICKING DOWN BARRIERS
ANZ BANK AUSTRALIA / BRAND SPONSORSHIP
TBWA\MELBOURNE AUSTRALIA TBWA\MELBOURNE AUSTRALIA
ALL HAIL PATRICKS
ASIA PACIFIC BREWERIES / GUINNESS
IRIS SINGAPORE SINGAPORE RED STAR Singapore SINGAPORE
Bronze Spike
A10 Not-for-profit / Charity / Government
SAVE OUR SAND
AWAAZ FOUNDATION / ILLEGAL SAND MINING
BBDO INDIA Mumbai INDIA
B04 Use of Ambient Media: Small Scale
SAVE OUR SAND
AWAAZ FOUNDATION / ILLEGAL SAND MINING
BBDO INDIA Mumbai INDIA
F01 Excellence in Media Insights & Strategy
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
Silver Spike
G04 Social Behaviour & Cultural Insight
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
B04 Use of Ambient Media: Small Scale
FISH SAVE CATS
BOEHRINGER INGELHEIM ANIMAL HEALTH JAPAN CO., LTD. / CAT HEALTH
BEACON/LEO BURNETT Tokyo JAPAN BEACON/LEO BURNETT Tokyo JAPAN
DOG'S BREATH PERFUME
BOEHRINGER INGELHEIM ANIMAL HEALTH JAPAN CO., LTD. / DOG HEALTH
BEACON/LEO BURNETT Tokyo JAPAN BEACON/LEO BURNETT Tokyo JAPAN
G01 Local Brand
THE ONLY MOVIE MARKETING
BRAVE EMPIRE ENTERTAINMENT / THE ONLY MOM
SATIUS MEDIA GROUP Yangon MYANMAR SATIUS MEDIA GROUP Yangon MYANMAR
G05 Breakthrough on a Budget
THE ONLY MOVIE MARKETING
BRAVE EMPIRE ENTERTAINMENT / THE ONLY MOM
SATIUS MEDIA GROUP Yangon MYANMAR SATIUS MEDIA GROUP Yangon MYANMAR
B01 Use of TV & Other Screens
BRINGING TWO RIVAL NATIONS TOGETHER OVER A DIFFERENT 'CUP'
BROOKE BOND RED LABEL / TEA
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
D01 Use of Brand or Product Integration into a Programme or Platform
BRINGING TWO RIVAL NATIONS TOGETHER OVER A DIFFERENT 'CUP'
BROOKE BOND RED LABEL / TEA
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
B03 Use of Print / Outdoor
EQUAL NOT LOOSE
BUMBLE INDIA / APP
BBDO INDIA Mumbai INDIA OMD INDIA Mumbai INDIA
Short List
B06 Use of Events
DO YOU THINK YOGA CAN SELL MORE TRUCK LUBRICANTS?
CASTROL- ENGINE OIL AND LUBRICANTS / CASTROL CRB
CURRENT GLOBAL Mumbai INDIA CURRENT GLOBAL Mumbai INDIA
B05 Use of Ambient Media: Large Scale
BROKEN SURFBOARD BILLBOARDS
CEBU PACIFIC AIR / CEBU PACIFIC AIRLINES
LEO BURNETT MANILA THE PHILIPPINES
A02 Other FMCG
CLOCKROACH PREDICTING MORE SHARPLY, SPEND LESS
CHAINDRITE / CHAINDRITE INSECTICIDE
INITIATIVE Bangkok THAILAND INITIATIVE Bangkok THAILAND
G05 Breakthrough on a Budget
BE THEIR BODHISATTVA
CHANGE / WILDAID / WILDLIFE CONSERVATION
DINOSAUR VIETNAM Ho Chi Minh City VIETNAM CHANGE VIETNAM Ho Chi Minh City VIETNAM
B05 Use of Ambient Media: Large Scale
BE THEIR BODHISATTVA
CHANGE / WILDAID / WILDLIFE CONSERVATION
DINOSAUR VIETNAM Ho Chi Minh City VIETNAM CHANGE VIETNAM Ho Chi Minh City VIETNAM
G04 Social Behaviour & Cultural Insight
BE THEIR BODHISATTVA
CHANGE / WILDAID / WILDLIFE CONSERVATION
DINOSAUR VIETNAM Ho Chi Minh City VIETNAM CHANGE VIETNAM Ho Chi Minh City VIETNAM
A11 Corporate Social Responsibility (CSR) / Corporate Image
CPG GRATITUDE
CHAROEN POKPHAND GROUP / CPG CORPORATE
INITIATIVE Bangkok THAILAND INITIATIVE Bangkok THAILAND
D01 Use of Brand or Product Integration into a Programme or Platform
GIRLS ON TOUR IP SHOW, MEDIA CATEGORY
CHOCOLA BB / CHOCOLA BB
DENTSU X Taipei TAIPEI DENTSU X Taipei TAIPEI
A01 Food / Drink
CHARACTER REQUIRED
COCA-COLA OCEANIA / SCHWEPPES
IKON Auckland NEW ZEALAND IKON Auckland NEW ZEALAND
B01 Use of TV & Other Screens
CHARACTER REQUIRED
COCA-COLA OCEANIA / SCHWEPPES
IKON Auckland NEW ZEALAND IKON Auckland NEW ZEALAND
F03 Excellence in Media Execution
CHARACTER REQUIRED
COCA-COLA OCEANIA / SCHWEPPES
IKON Auckland NEW ZEALAND IKON Auckland NEW ZEALAND
G04 Social Behaviour & Cultural Insight
DULUX PUTS THE LID ON EVIL
DULUX / AKZONOBEL DULUX PAINTS
TAPROOT DENTSU Mumbai INDIA TAPROOT DENTSU Mumbai INDIA
C01 Use of Data Driven Insight
ESTEE LAUDER
ESTEE LAUDER / DOUBLE WEAR
OMD HONG KONG HONG KONG SAR OMD HONG KONG HONG KONG SAR
C02 Use of Real-time Data
ESTEE LAUDER
ESTEE LAUDER / DOUBLE WEAR
OMD HONG KONG HONG KONG SAR OMD HONG KONG HONG KONG SAR
B02 Use of Audio Platforms
HAGGLEBOT
FLIPKART INTERNET PVT LTD / SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
DENTSU WEBCHUTNEY Bangalore INDIA
Bronze Spike
B09 Use of Mobile
HAGGLEBOT
FLIPKART INTERNET PVT LTD / SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
DENTSU WEBCHUTNEY Bangalore INDIA
Short List
G04 Social Behaviour & Cultural Insight
HAGGLEBOT
FLIPKART INTERNET PVT LTD / SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
DENTSU WEBCHUTNEY Bangalore INDIA
Short List
B07 Use of Stunts
LIVE CANTONESE OPERA COMMERCIAL
FONTERRA / ANLENE
MEDIACOM Hong Kong HONG KONG SAR MEDIACOM Hong Kong HONG KONG SAR
D01 Use of Brand or Product Integration into a Programme or Platform
LIVE CANTONESE OPERA COMMERCIAL
FONTERRA / ANLENE
MEDIACOM Hong Kong HONG KONG SAR MEDIACOM Hong Kong HONG KONG SAR