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Title Brand Product / Service Entrant Company Location Media Placement Location Award
D01 Use of Brand or Product Integration into a Programme or Platform
UBER EATS AUSTRALIAN OPEN AMBUSH
UBER / UBER EATS 		SPECIAL GROUP Sydney AUSTRALIA MEDIACOM Sydney AUSTRALIA
Grand Prix
B05 Use of Ambient Media: Large Scale
ANZ SIGNS OF LOVE
ANZ BANK AUSTRALIA / BRAND SPONSORSHIP 		TBWA\MELBOURNE AUSTRALIA REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Gold Spike
B10 Use of Social Platforms
KFC CHRISTMAS POCKET STORE
YUM CHINA / KFC 		ISOBAR CHINA Shanghai CHINA WECHAT ShenZhen CHINA
Gold Spike
C01 Use of Data Driven Insight
SAFETY HUB
NRMA / HOME INSURANCE 		CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Gold Spike
C02 Use of Real-time Data
MONTY: THE WORLD'S FIRST PREDICTIVE COMMENTATOR
FOXTEL / FOX CRICKET 		MINDSHARE Sydney AUSTRALIA MINDSHARE Sydney AUSTRALIA
Gold Spike
G05 Breakthrough on a Budget
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND 		HOST/HAVAS Sydney AUSTRALIA
Gold Spike
B11 Use of Technology
MONTY: THE WORLD'S FIRST PREDICTIVE COMMENTATOR
FOXTEL / FOX CRICKET 		MINDSHARE Sydney AUSTRALIA MINDSHARE Sydney AUSTRALIA
Silver Spike
A10 Not-for-profit / Charity / Government
HUNGRY PUFFS
FOODBANK WA / HUNGRY PUFFS 		THE BRAND AGENCY Perth AUSTRALIA THE BRAND AGENCY Perth AUSTRALIA
Silver Spike
B03 Use of Print / Outdoor
POWERSHARE STATIONS
SAMSUNG / SPECIAL BUILD OUTDOOR 		LEO BURNETT SYDNEY AUSTRALIA STARCOM Melbourne AUSTRALIA
Silver Spike
B06 Use of Events
LIFEBUOY GERM NASHINI
UNILEVER / LIFEBUOY 		MULLENLOWE LINTAS GROUP INDIA Mumbai INDIA MULLENLOWE LINTAS GROUP INDIA Mumbai INDIA
Silver Spike
G04 Social Behaviour & Cultural Insight
LIFEBUOY GERM NASHINI
UNILEVER / LIFEBUOY 		MULLENLOWE LINTAS GROUP INDIA Mumbai INDIA MULLENLOWE LINTAS GROUP INDIA Mumbai INDIA
Silver Spike
F01 Excellence in Media Insights & Strategy
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS 		BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
Silver Spike
B03 Use of Print / Outdoor
UNDERCOVER CROSSWORDS
MINISTRY OF SOCIAL DEVELOPMENT/ OFFICE FOR SENIORS / ELDER ABUSE 		FCB NEW ZEALAND Auckland NEW ZEALAND FCB NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
B01 Use of TV & Other Screens
UBER EATS AUSTRALIAN OPEN AMBUSH
UBER / UBER EATS 		SPECIAL GROUP Sydney AUSTRALIA MEDIACOM Sydney AUSTRALIA
Silver Spike
A01 Food / Drink
EXTRA REMINDER
WRIGLEY'S EXTRA / WRIGLEY'S EXTRA CHEWING GUM 		CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO SYDNEY AUSTRALIA
Silver Spike
B08 Use of Digital Platforms
CODE NAME: URI
TRIGGER HAPPY / URI: THE SURGICAL STRIKE, THE FILM 		DENTSU WEBCHUTNEY Mumbai INDIA DENTSU WEBCHUTNEY Mumbai INDIA
Silver Spike
E01 Use of Integrated Media
R.I.P SIMON THE SLOTH
TRADE ME LTD. / LIFE DIRECT 		VMLY&R Auckland NEW ZEALAND MBM NZ Auckland NEW ZEALAND
Silver Spike
G01 Local Brand
CHAI-FI
KEO PVT. LTD. / CHAKRA TEA 		DENTSU WEBCHUTNEY Gurgaon INDIA
Bronze Spike
G04 Social Behaviour & Cultural Insight
CHAI-FI
KEO PVT. LTD. / CHAKRA TEA 		DENTSU WEBCHUTNEY Gurgaon INDIA
Bronze Spike
B02 Use of Audio Platforms
HAGGLEBOT
FLIPKART INTERNET PVT LTD / SALE EVENT - FLIPKART'S THE BIG BILLION DAYS 		DENTSU WEBCHUTNEY Bangalore INDIA
Bronze Spike
B05 Use of Ambient Media: Large Scale
PROJECT SAVE
GOVERNMENT OF VALENZUELA CITY / GOVERNMENT OF VALENZUELA CITY 		HAVAS Makati City THE PHILIPPINES HAVAS MEDIA ORTEGA Makati City THE PHILIPPINES
Bronze Spike
C02 Use of Real-time Data
EXTRA REMINDER
WRIGLEY'S EXTRA / WRIGLEY'S EXTRA CHEWING GUM 		CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO SYDNEY AUSTRALIA
Bronze Spike
A08 Media / Entertainment
CODE NAME: URI
TRIGGER HAPPY / URI: THE SURGICAL STRIKE, THE FILM 		DENTSU WEBCHUTNEY Mumbai INDIA DENTSU WEBCHUTNEY Mumbai INDIA
Bronze Spike
MONTY: THE WORLD'S FIRST PREDICTIVE COMMENTATOR
FOXTEL / FOX CRICKET 		MINDSHARE Sydney AUSTRALIA MINDSHARE Sydney AUSTRALIA
Bronze Spike
B07 Use of Stunts
#MAKEYOURCHOICE
MCDONALD'S INDIA / MCDONALD'S 		DDB MUDRA Mumbai INDIA DDB MUDRA Mumbai INDIA
Bronze Spike
B01 Use of TV & Other Screens
L05T
LOTTO NEW ZEALAND / POWERBALL 		DDB NEW ZEALAND Auckland NEW ZEALAND PHD Auckland NEW ZEALAND
Bronze Spike
G05 Breakthrough on a Budget
HUNGRY PUFFS
FOODBANK WA / HUNGRY PUFFS 		THE BRAND AGENCY Perth AUSTRALIA THE BRAND AGENCY Perth AUSTRALIA
Bronze Spike
B10 Use of Social Platforms
FOOORTEPAY: THE LONGEST BANK ADVERTISEMENT IN THE WORLD
FORTEBANK / FORTEPAY 		KOMBINAT Almaty KAZAKHSTAN KOMBINAT Almaty KAZAKHSTAN
Bronze Spike
B06 Use of Events
ALL HAIL PATRICKS
ASIA PACIFIC BREWERIES / GUINNESS 		IRIS SINGAPORE SINGAPORE RED STAR Singapore SINGAPORE
Bronze Spike
B08 Use of Digital Platforms
BACK2LIFE
SAMSUNG / SOCIAL RESPONSIBILITY PROJECT 		CHEIL PENGTAI Beijing CHINA CHEIL PENGTAI Beijing CHINA
Bronze Spike
B09 Use of Mobile
SAFETY HUB
NRMA / HOME INSURANCE 		CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
B11 Use of Technology
KNORR-
UNILEVER / KNORR 		PHD Hong Kong HONG KONG SAR PHD Hong Kong HONG KONG SAR
C01 Use of Data Driven Insight
ESTEE LAUDER
ESTEE LAUDER / DOUBLE WEAR 		OMD HONG KONG HONG KONG SAR OMD HONG KONG HONG KONG SAR
C02 Use of Real-time Data
ESTEE LAUDER
ESTEE LAUDER / DOUBLE WEAR 		OMD HONG KONG HONG KONG SAR OMD HONG KONG HONG KONG SAR
G05 Breakthrough on a Budget
BACK2LIFE
SAMSUNG / SOCIAL RESPONSIBILITY PROJECT 		CHEIL PENGTAI Beijing CHINA CHEIL PENGTAI Beijing CHINA
B09 Use of Mobile
CHEWTOON
TIPCO F&B CO.,LTD / TIPCO SUPERKID 		TBWA\THAILAND Bangkok THAILAND
B04 Use of Ambient Media: Small Scale
HUNGRY PUFFS
FOODBANK WA / HUNGRY PUFFS 		THE BRAND AGENCY Perth AUSTRALIA THE BRAND AGENCY Perth AUSTRALIA
Short List
B09 Use of Mobile
POWERSHARE STATIONS
SAMSUNG / SPECIAL BUILD OUTDOOR 		LEO BURNETT SYDNEY AUSTRALIA STARCOM Melbourne AUSTRALIA
Short List
C02 Use of Real-time Data
POWERSHARE STATIONS
SAMSUNG / SPECIAL BUILD OUTDOOR 		LEO BURNETT SYDNEY AUSTRALIA STARCOM Melbourne AUSTRALIA
D01 Use of Brand or Product Integration into a Programme or Platform
#SUBTLYSPONSOREDPOST
SAMSUNG/ SAMSUNG AUSTRALIA / SAMSUNG A SERIES 		LEO BURNETT SYDNEY AUSTRALIA STARCOM Sydney AUSTRALIA
Short List
B10 Use of Social Platforms
#BPM100 DANCE PROJECT
JAPANESE RED CROSS SOCIETY, BYTEDANCE KK / #BPM100 DANCE PROJECT 		JAPANESE RED CROSS NATIONAL HEADQUARTERS Tokyo JAPAN BYTEDANCE KK Tokyo JAPAN
B01 Use of TV & Other Screens
BRINGING TWO RIVAL NATIONS TOGETHER OVER A DIFFERENT 'CUP'
BROOKE BOND RED LABEL / TEA 		MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
D01 Use of Brand or Product Integration into a Programme or Platform
BRINGING TWO RIVAL NATIONS TOGETHER OVER A DIFFERENT 'CUP'
BROOKE BOND RED LABEL / TEA 		MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
G01 Local Brand
THE ONLY MOVIE MARKETING
BRAVE EMPIRE ENTERTAINMENT / THE ONLY MOM 		SATIUS MEDIA GROUP Yangon MYANMAR SATIUS MEDIA GROUP Yangon MYANMAR
G05 Breakthrough on a Budget
THE ONLY MOVIE MARKETING
BRAVE EMPIRE ENTERTAINMENT / THE ONLY MOM 		SATIUS MEDIA GROUP Yangon MYANMAR SATIUS MEDIA GROUP Yangon MYANMAR
A06 Retail
UNFORGETTABLE BAG
TESCO / TESCO 		GREY MALAYSIA Petaling Jaya MALAYSIA GREY MALAYSIA Petaling Jaya MALAYSIA
B04 Use of Ambient Media: Small Scale
UNFORGETTABLE BAG
TESCO / TESCO 		GREY MALAYSIA Petaling Jaya MALAYSIA GREY MALAYSIA Petaling Jaya MALAYSIA
Short List
B06 Use of Events
TOUCH ME NOT
PARINAAM FOUNDATION / NOT-FOR-PROFIT ORGANISATION THAT PROVIDES HOLISTIC SUPPORT FOR CHILDREN. 		McCANN INDIA Mumbai INDIA
F01 Excellence in Media Insights & Strategy
ON WORLD SIGHT DAY, SAVLON TURNED MASS MEDIA INTO BRAILLE
ITC LIMITED / SAVLON 		WAVEMAKER INDIA Mumbai INDIA WAVEMAKER INDIA Mumbai INDIA
F03 Excellence in Media Execution
ON WORLD SIGHT DAY, SAVLON TURNED MASS MEDIA INTO BRAILLE
ITC LIMITED / SAVLON 		WAVEMAKER INDIA Mumbai INDIA WAVEMAKER INDIA Mumbai INDIA