Title Brand Product / Service Entrant Company Location Media Placement Location Award
E01 Use of Integrated Media
"EAT" EXTRA CAMPAIGN
MARS COMPANY HONG KONG LIMITED / EXTRA
MEDIACOM Hong Kong HONG KONG SAR MEDIACOM Hong Kong HONG KONG SAR
F01 Excellence in Media Insights & Strategy
"EAT" EXTRA CAMPAIGN
MARS COMPANY HONG KONG LIMITED / EXTRA
MEDIACOM Hong Kong HONG KONG SAR MEDIACOM Hong Kong HONG KONG SAR
G03 Single Market Campaign
"THE MEME-TERVENTION"
GOOGLE INDONESIA / TECHNOLOGY
GOOGLE INDONESIA Jakarta INDONESIA ESSENCE Singapore SINGAPORE
B10 Use of Social Platforms
#BECYBERSAFE
INTERNET & MOBILE MARKETING ASSOCIATION OF THE PHILIPPINES / IMMAP #BECYBERSAFE
ACE SAATCHI & SAATCHI ADVERTISING Manila THE PHILIPPINES NUWORKS INTERACTIVE LABS, INC. Pasig THE PHILIPPINES
#BPM100 DANCE PROJECT
JAPANESE RED CROSS SOCIETY, BYTEDANCE KK / #BPM100 DANCE PROJECT
JAPANESE RED CROSS NATIONAL HEADQUARTERS Tokyo JAPAN BYTEDANCE KK Tokyo JAPAN
D01 Use of Brand or Product Integration into a Programme or Platform
#BRINGIDOLSBACK
MARS / SNICKERS
BBDO JAPAN Tokyo JAPAN BBDO JAPAN Tokyo JAPAN
A08 Media / Entertainment
#CONNECTINGJAPAN74
JAPAN NEWSPAPER PUBLISHERS & EDITORS ASSOCIATION / NEWSPAPER / NEWSPAPER ADS
DENTSU INC. Tokyo JAPAN
B03 Use of Print / Outdoor
#CONNECTINGJAPAN74
JAPAN NEWSPAPER PUBLISHERS & EDITORS ASSOCIATION / NEWSPAPER / NEWSPAPER ADS
DENTSU INC. Tokyo JAPAN
B10 Use of Social Platforms
#CONNECTINGJAPAN74
JAPAN NEWSPAPER PUBLISHERS & EDITORS ASSOCIATION / NEWSPAPER / NEWSPAPER ADS
DENTSU INC. Tokyo JAPAN
B07 Use of Stunts
#MAKEYOURCHOICE
MCDONALD'S INDIA / MCDONALD'S
DDB MUDRA Mumbai INDIA DDB MUDRA Mumbai INDIA
Bronze Spike
D01 Use of Brand or Product Integration into a Programme or Platform
#SUBTLYSPONSOREDPOST
SAMSUNG/ SAMSUNG AUSTRALIA / SAMSUNG A SERIES
LEO BURNETT SYDNEY AUSTRALIA STARCOM Sydney AUSTRALIA
Short List
B10 Use of Social Platforms
#UTPLAYYOURWORLD
UNIQLO / UT
CYBERAGENT Tokyo JAPAN CYBERAGENT Tokyo JAPAN
G05 Breakthrough on a Budget
#WTFMYROOM
IKEA / IKEA FURNITURE
STARCOM Taipei City TAIPEI STARCOM Taipei City TAIPEI
E01 Use of Integrated Media
“THE POWER OF ONE FINGER”
GOOGLE INDONESIA / TECHNOLOGY
GOOGLE INDONESIA Jakarta INDONESIA PHD INDONESIA Jakarta INDONESIA
B05 Use of Ambient Media: Large Scale
« THE LEGEND OF WHITE SNAKE » IMMERSIVE SUBWAY PROMENADE
IQIYI / « THE LEGEND OF WHITE SNAKE »
IQIYI Beijing CHINA
B06 Use of Events
1 SPOON INNOVATION
TORIDOLL HOLDINGS CORPORATION / MARUGAME UDON
DENTSU ISOBAR Tokyo JAPAN
A10 Not-for-profit / Charity / Government
100 WORDS PAIN_TING
SAVE THE CHILDREN KOREA / CHILDREN'S RIGHT
OVERMAN Seoul SOUTH KOREA OVERMAN Seoul SOUTH KOREA
Short List
B08 Use of Digital Platforms
100 WORDS PAIN_TING
SAVE THE CHILDREN KOREA / CHILDREN'S RIGHT
OVERMAN Seoul SOUTH KOREA OVERMAN Seoul SOUTH KOREA
D02 Use of Branded Content created for Digital or Social
100 WORDS PAIN_TING
SAVE THE CHILDREN KOREA / CHILDREN'S RIGHT
OVERMAN Seoul SOUTH KOREA OVERMAN Seoul SOUTH KOREA
Short List
A03 Healthcare
999 WARM-HEARTED LEGGINGS
SAN JIU MEDICINE TRADE CO., LTD / 999 GANMAOLING KELI
SERVICEPLAN CHINA Beijing CHINA SERVICEPLAN CHINA Beijing CHINA
A07 Travel / Leisure
A NEW NEW ZEALAND
KIWIRAIL / COASTAL PACIFIC
DDB NEW ZEALAND Auckland NEW ZEALAND OMD WELLINGTON NEW ZEALAND
Short List
B03 Use of Print / Outdoor
A NEW NEW ZEALAND
KIWIRAIL / COASTAL PACIFIC
DDB NEW ZEALAND Auckland NEW ZEALAND OMD WELLINGTON NEW ZEALAND
Short List
B02 Use of Audio Platforms
A SINGING MASTERPIECE
THE PALACE MUSEUM / QQ MUSIC
TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
A04 Consumer Durables
ADIDAS Z.N.E.
ADIDAS CHINA / ADIDAS ATHLETICS Z.N.E
TBWA\SHANGHAI CHINA TBWA\SHANGHAI CHINA
B10 Use of Social Platforms
ADIDAS Z.N.E.
ADIDAS CHINA / ADIDAS ATHLETICS Z.N.E
TBWA\SHANGHAI CHINA TBWA\SHANGHAI CHINA
A07 Travel / Leisure
AIRASIA HOLIDAY QUICKIES
AIRASIA / AIRASIA FLIGHT EXPERIENCE, DESTINATION ACTIVITIES
UM Singapore SINGAPORE UM Singapore SINGAPORE
D02 Use of Branded Content created for Digital or Social
AIRASIA HOLIDAY QUICKIES
AIRASIA / AIRASIA FLIGHT EXPERIENCE, DESTINATION ACTIVITIES
UM Singapore SINGAPORE UM Singapore SINGAPORE
F01 Excellence in Media Insights & Strategy
AIRASIA HOLIDAY QUICKIES
AIRASIA / AIRASIA FLIGHT EXPERIENCE, DESTINATION ACTIVITIES
UM Singapore SINGAPORE UM Singapore SINGAPORE
B06 Use of Events
ALL HAIL PATRICKS
ASIA PACIFIC BREWERIES / GUINNESS
IRIS SINGAPORE SINGAPORE RED STAR Singapore SINGAPORE
Bronze Spike
A03 Healthcare
ALWAYS COME PREPARED
RECKITT BENCKISER PHILIPPINES / DUREX
INITIATIVE PHILIPPINES Taguig THE PHILIPPINES INITIATIVE PHILIPPINES Taguig THE PHILIPPINES
Short List
B10 Use of Social Platforms
ALWAYS COME PREPARED
RECKITT BENCKISER PHILIPPINES / DUREX
INITIATIVE PHILIPPINES Taguig THE PHILIPPINES INITIATIVE PHILIPPINES Taguig THE PHILIPPINES
Short List
G04 Social Behaviour & Cultural Insight
ALWAYS COME PREPARED
RECKITT BENCKISER PHILIPPINES / DUREX
INITIATIVE PHILIPPINES Taguig THE PHILIPPINES INITIATIVE PHILIPPINES Taguig THE PHILIPPINES
A09 Consumer Services / Business to Business
ANZ BANK KICKING DOWN BARRIERS
ANZ BANK AUSTRALIA / BRAND SPONSORSHIP
TBWA\MELBOURNE AUSTRALIA TBWA\MELBOURNE AUSTRALIA
B06 Use of Events
ANZ BANK KICKING DOWN BARRIERS
ANZ BANK AUSTRALIA / BRAND SPONSORSHIP
TBWA\MELBOURNE AUSTRALIA TBWA\MELBOURNE AUSTRALIA
A09 Consumer Services / Business to Business
ANZ SIGNS OF LOVE
ANZ BANK AUSTRALIA / BRAND SPONSORSHIP
TBWA\MELBOURNE AUSTRALIA REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Short List
B05 Use of Ambient Media: Large Scale
ANZ SIGNS OF LOVE
ANZ BANK AUSTRALIA / BRAND SPONSORSHIP
TBWA\MELBOURNE AUSTRALIA REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Gold Spike
A10 Not-for-profit / Charity / Government
APRIL FOOL’S (EVERY) DAY
FOUNDATION FOR WOMEN / FOUNDATION FOR WOMEN
DENTSU ONE (BANGKOK) THAILAND
ART THAT MOVES - HK'S FIRST MOBILE, LIVING ART GALLERY
HONG KONG TOURISM BOARD / HONG KONG ARTS MONTH
HONG KONG TOURISM BOARD HONG KONG SAR MINDSHARE Hong Kong HONG KONG SAR
B03 Use of Print / Outdoor
AVENGERS:ENDWAIT
THE WALT DISNEY STUDIOS / MARVEL AVENGERS:ENDGAME
DENTSU X Singapore SINGAPORE DENTSU X Singapore SINGAPORE
B11 Use of Technology
AVENGERS:ENDWAIT
THE WALT DISNEY STUDIOS / MARVEL AVENGERS:ENDGAME
DENTSU X Singapore SINGAPORE DENTSU X Singapore SINGAPORE
Short List
C02 Use of Real-time Data
AVENGERS:ENDWAIT
THE WALT DISNEY STUDIOS / MARVEL AVENGERS:ENDGAME
DENTSU X Singapore SINGAPORE DENTSU X Singapore SINGAPORE
A11 Corporate Social Responsibility (CSR) / Corporate Image
BACK2LIFE
SAMSUNG / SOCIAL RESPONSIBILITY PROJECT
CHEIL PENGTAI Beijing CHINA CHEIL PENGTAI Beijing CHINA
Short List
B08 Use of Digital Platforms
BACK2LIFE
SAMSUNG / SOCIAL RESPONSIBILITY PROJECT
CHEIL PENGTAI Beijing CHINA CHEIL PENGTAI Beijing CHINA
Bronze Spike
G05 Breakthrough on a Budget
BACK2LIFE
SAMSUNG / SOCIAL RESPONSIBILITY PROJECT
CHEIL PENGTAI Beijing CHINA CHEIL PENGTAI Beijing CHINA
B09 Use of Mobile
BAS PHOONK HI TOH MAARNI HAI (ACE OF SPACE)
VIACOM 18 / MTV INDIA
MADISON MEDIA Mumbai INDIA MADISON MEDIA Mumbai INDIA
G05 Breakthrough on a Budget
BE THEIR BODHISATTVA
CHANGE / WILDAID / WILDLIFE CONSERVATION
DINOSAUR VIETNAM Ho Chi Minh City VIETNAM CHANGE VIETNAM Ho Chi Minh City VIETNAM
B05 Use of Ambient Media: Large Scale
BE THEIR BODHISATTVA
CHANGE / WILDAID / WILDLIFE CONSERVATION
DINOSAUR VIETNAM Ho Chi Minh City VIETNAM CHANGE VIETNAM Ho Chi Minh City VIETNAM
G04 Social Behaviour & Cultural Insight
BE THEIR BODHISATTVA
CHANGE / WILDAID / WILDLIFE CONSERVATION
DINOSAUR VIETNAM Ho Chi Minh City VIETNAM CHANGE VIETNAM Ho Chi Minh City VIETNAM
B10 Use of Social Platforms
BEAUTY FAUX FONT
VIDA NUTRISCIENCE / SNOW SKIN
WUNDERMAN THOMPSON Makati City THE PHILIPPINES
G01 Local Brand
BEYOND THE LABEL
NATIONAL COUNCIL OF SOCIAL SERVICE / PUBLIC EDUCATION CAMPAIGN (MENTAL HEALTH)
UM SINGAPORE SINGAPORE UM SINGAPORE SINGAPORE