Spikes Asia 2023

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Title Brand Product / Service	Entrant Company	Location	Media Placement	Location	Award
A01 Food / Drink
EXTRA REMINDER WRIGLEY'S EXTRA WRIGLEY'S EXTRA CHEWING GUM	CLEMENGER BBDO SYDNEY	AUSTRALIA	CLEMENGER BBDO SYDNEY	AUSTRALIA	Silver
A03 Healthcare
ALWAYS COME PREPARED RECKITT BENCKISER PHILIPPINES DUREX	INITIATIVE PHILIPPINES Taguig	THE PHILIPPINES	INITIATIVE PHILIPPINES Taguig	THE PHILIPPINES	Short List
A04 Consumer Durables
LEGO CITY ARCTIC ADVENTURE LEGO LEGO	INITIATIVE Shanghai	CHINA	INITIATIVE Shanghai	CHINA	Short List
A07 Travel / Leisure
A NEW NEW ZEALAND KIWIRAIL COASTAL PACIFIC	DDB NEW ZEALAND Auckland	NEW ZEALAND	OMD WELLINGTON	NEW ZEALAND	Short List
A08 Media / Entertainment
CODE NAME: URI TRIGGER HAPPY URI: THE SURGICAL STRIKE, THE FILM	DENTSU WEBCHUTNEY Mumbai	INDIA	DENTSU WEBCHUTNEY Mumbai	INDIA	Bronze
MONTY: THE WORLD'S FIRST PREDICTIVE COMMENTATOR FOXTEL FOX CRICKET	MINDSHARE Sydney	AUSTRALIA	MINDSHARE Sydney	AUSTRALIA	Bronze
A09 Consumer Services / Business to Business
ANZ SIGNS OF LOVE ANZ BANK AUSTRALIA BRAND SPONSORSHIP	TBWA\MELBOURNE	AUSTRALIA	REVOLVER/WILL O'ROURKE Sydney PHD Sydney	AUSTRALIA	Short List
A10 Not-for-profit / Charity / Government
100 WORDS PAIN_TING SAVE THE CHILDREN KOREA CHILDREN'S RIGHT	OVERMAN Seoul	SOUTH KOREA	OVERMAN Seoul	SOUTH KOREA	Short List
PROJECT SAVE GOVERNMENT OF VALENZUELA CITY GOVERNMENT OF VALENZUELA CITY	HAVAS Makati City	THE PHILIPPINES	HAVAS MEDIA ORTEGA Makati City ADCITY Makati City	THE PHILIPPINES	Short List
HUNGRY PUFFS FOODBANK WA HUNGRY PUFFS	THE BRAND AGENCY Perth	AUSTRALIA	THE BRAND AGENCY Perth	AUSTRALIA	Silver
A11 Corporate Social Responsibility (CSR) / Corporate Image
THE REAL KASHMIR ADIDAS REAL KASHMIR FOOTBALL CLUB SPONSORSHIP	CHEIL INDIA Gurgaon	INDIA	ADIDAS Gurgaon	INDIA	Short List
BACK2LIFE SAMSUNG SOCIAL RESPONSIBILITY PROJECT	CHEIL PENGTAI Beijing	CHINA	CHEIL PENGTAI Beijing	CHINA	Short List
B01 Use of TV & Other Screens
UBER EATS AUSTRALIAN OPEN AMBUSH UBER UBER EATS	SPECIAL GROUP Sydney	AUSTRALIA	MEDIACOM Sydney	AUSTRALIA	Silver
L05T LOTTO NEW ZEALAND POWERBALL	DDB NEW ZEALAND Auckland	NEW ZEALAND	PHD Auckland	NEW ZEALAND	Bronze
B02 Use of Audio Platforms
HAGGLEBOT FLIPKART INTERNET PVT LTD SALE EVENT - FLIPKART'S THE BIG BILLION DAYS	DENTSU WEBCHUTNEY Bangalore	INDIA			Bronze
SUMMER STATIC STATIONS Procter & Gamble OLD SPICE DEO SPRAY	PUBLICIS SINGAPORE	SINGAPORE	MEDIACOM PHILIPPINES Taguig	THE PHILIPPINES	Short List
B03 Use of Print / Outdoor
EQUAL NOT LOOSE BUMBLE INDIA APP	BBDO INDIA Mumbai	INDIA	OMD INDIA Mumbai	INDIA	Short List
A NEW NEW ZEALAND KIWIRAIL COASTAL PACIFIC	DDB NEW ZEALAND Auckland	NEW ZEALAND	OMD WELLINGTON	NEW ZEALAND	Short List
UNDERCOVER CROSSWORDS MINISTRY OF SOCIAL DEVELOPMENT/ OFFICE FOR SENIORS ELDER ABUSE	FCB NEW ZEALAND Auckland	NEW ZEALAND	FCB NEW ZEALAND Auckland	NEW ZEALAND	Silver
POWERSHARE STATIONS SAMSUNG SPECIAL BUILD OUTDOOR	LEO BURNETT SYDNEY	AUSTRALIA	STARCOM Melbourne JCDECAUX AUSTRALIA Sydney	AUSTRALIA	Silver
B04 Use of Ambient Media: Small Scale
THE HALF BISCUIT LEGACY AUSTRALIA & RSA NEW ZEALAND THE HALF BISCUIT	VMLY&R MELBOURNE	AUSTRALIA	WAVEMAKER Melbourne	AUSTRALIA	Short List
HUNGRY PUFFS FOODBANK WA HUNGRY PUFFS	THE BRAND AGENCY Perth	AUSTRALIA	THE BRAND AGENCY Perth	AUSTRALIA	Short List
UNFORGETTABLE BAG TESCO TESCO	GREY MALAYSIA Petaling Jaya	MALAYSIA	GREY MALAYSIA Petaling Jaya	MALAYSIA	Short List
B05 Use of Ambient Media: Large Scale
ANZ SIGNS OF LOVE ANZ BANK AUSTRALIA BRAND SPONSORSHIP	TBWA\MELBOURNE	AUSTRALIA	REVOLVER/WILL O'ROURKE Sydney PHD Sydney	AUSTRALIA	Gold Spike
PROJECT SAVE GOVERNMENT OF VALENZUELA CITY GOVERNMENT OF VALENZUELA CITY	HAVAS Makati City	THE PHILIPPINES	HAVAS MEDIA ORTEGA Makati City ADCITY Makati City	THE PHILIPPINES	Bronze
B06 Use of Events
ALL HAIL PATRICKS ASIA PACIFIC BREWERIES GUINNESS	IRIS SINGAPORE	SINGAPORE	RED STAR Singapore	SINGAPORE	Bronze
LIFEBUOY GERM NASHINI UNILEVER LIFEBUOY	MULLENLOWE LINTAS GROUP INDIA Mumbai	INDIA	MULLENLOWE LINTAS GROUP INDIA Mumbai	INDIA	Silver
B07 Use of Stunts
#MAKEYOURCHOICE MCDONALD'S INDIA MCDONALD'S	DDB MUDRA Mumbai	INDIA	DDB MUDRA Mumbai	INDIA	Bronze
NON-BEER OCCASION SPONSORSHIPS HEINEKEN HEINEKEN 0.0	WUNDERMAN THOMPSON BANGKOK	THAILAND	RED STAR Bangkok	THAILAND	Short List
B08 Use of Digital Platforms
CODE NAME: URI TRIGGER HAPPY URI: THE SURGICAL STRIKE, THE FILM	DENTSU WEBCHUTNEY Mumbai	INDIA	DENTSU WEBCHUTNEY Mumbai	INDIA	Silver
STICKY SEARCHUATIONS MARS CHOCOLATE AUSTRALIA MARS BAR	CLEMENGER BBDO MELBOURNE	AUSTRALIA	GOOGLE Melbourne	AUSTRALIA	Short List
BACK2LIFE SAMSUNG SOCIAL RESPONSIBILITY PROJECT	CHEIL PENGTAI Beijing	CHINA	CHEIL PENGTAI Beijing	CHINA	Bronze
B09 Use of Mobile
HAGGLEBOT FLIPKART INTERNET PVT LTD SALE EVENT - FLIPKART'S THE BIG BILLION DAYS	DENTSU WEBCHUTNEY Bangalore	INDIA			Short List
KUPU SPARK SPARK	COLENSO BBDO Auckland	NEW ZEALAND	PHD Auckland	NEW ZEALAND	Short List
SAFETY HUB NRMA HOME INSURANCE	CHE PROXIMITY Melbourne	AUSTRALIA	CHE PROXIMITY Melbourne	AUSTRALIA	Bronze
POWERSHARE STATIONS SAMSUNG SPECIAL BUILD OUTDOOR	LEO BURNETT SYDNEY	AUSTRALIA	STARCOM Melbourne JCDECAUX AUSTRALIA Sydney	AUSTRALIA	Short List
B10 Use of Social Platforms
KFC CHRISTMAS POCKET STORE YUM CHINA KFC	ISOBAR CHINA Shanghai	CHINA	WECHAT ShenZhen	CHINA	Gold Spike
THE EARNBASSADORS VELOCITY FREQUENT FLYER FREQUENT FLYER PROGRAM	CHE PROXIMITY Melbourne	AUSTRALIA	CHE PROXIMITY Melbourne	AUSTRALIA	Short List
FOOORTEPAY: THE LONGEST BANK ADVERTISEMENT IN THE WORLD FORTEBANK FORTEPAY	KOMBINAT Almaty	KAZAKHSTAN	KOMBINAT Almaty	KAZAKHSTAN	Bronze
ALWAYS COME PREPARED RECKITT BENCKISER PHILIPPINES DUREX	INITIATIVE PHILIPPINES Taguig	THE PHILIPPINES	INITIATIVE PHILIPPINES Taguig	THE PHILIPPINES	Short List
B11 Use of Technology
AVENGERS:ENDWAIT THE WALT DISNEY STUDIOS MARVEL AVENGERS:ENDGAME	DENTSU X Singapore	SINGAPORE	DENTSU X Singapore	SINGAPORE	Short List
MONTY: THE WORLD'S FIRST PREDICTIVE COMMENTATOR FOXTEL FOX CRICKET	MINDSHARE Sydney	AUSTRALIA	MINDSHARE Sydney	AUSTRALIA	Silver
C01 Use of Data Driven Insight
SAFETY HUB NRMA HOME INSURANCE	CHE PROXIMITY Melbourne	AUSTRALIA	CHE PROXIMITY Melbourne	AUSTRALIA	Gold Spike
THERE'S A PLAYLIST FOR THAT SPOTIFY SPOTIFY MUSIC STREAMING	LEO BURNETT INDIA Mumbai	INDIA	RAPPORT OUTDOOR ADVERTISING Mumbai	INDIA	Short List
C02 Use of Real-time Data
EXTRA REMINDER WRIGLEY'S EXTRA WRIGLEY'S EXTRA CHEWING GUM	CLEMENGER BBDO SYDNEY	AUSTRALIA	CLEMENGER BBDO SYDNEY	AUSTRALIA	Bronze
MONTY: THE WORLD'S FIRST PREDICTIVE COMMENTATOR FOXTEL FOX CRICKET	MINDSHARE Sydney	AUSTRALIA	MINDSHARE Sydney	AUSTRALIA	Gold Spike
MCDELIVERY X GRABFOOD LAUNCH MCDONALD'S SINGAPORE MCDELIVERY	HANBAOBAO PTE. LTD. Singapore	SINGAPORE	OMD SINGAPORE	SINGAPORE	Short List
D01 Use of Brand or Product Integration into a Programme or Platform
UBER EATS AUSTRALIAN OPEN AMBUSH UBER UBER EATS	SPECIAL GROUP Sydney	AUSTRALIA	MEDIACOM Sydney	AUSTRALIA	Grand Prix
#SUBTLYSPONSOREDPOST SAMSUNG/ SAMSUNG AUSTRALIA SAMSUNG A SERIES	LEO BURNETT SYDNEY	AUSTRALIA	STARCOM Sydney	AUSTRALIA	Short List
D02 Use of Branded Content created for Digital or Social
100 WORDS PAIN_TING SAVE THE CHILDREN KOREA CHILDREN'S RIGHT	OVERMAN Seoul	SOUTH KOREA	OVERMAN Seoul	SOUTH KOREA	Short List
E01 Use of Integrated Media
R.I.P SIMON THE SLOTH TRADE ME LTD. LIFE DIRECT	VMLY&R Auckland	NEW ZEALAND	MBM NZ Auckland	NEW ZEALAND	Silver
MAKING BIRDBOX A BLOCKBUSTER NETFLIX BIRDBOX	UM SINGAPORE	SINGAPORE	UM SINGAPORE	SINGAPORE	Short List
F01 Excellence in Media Insights & Strategy
SAFETY HUB NRMA HOME INSURANCE	CHE PROXIMITY Melbourne	AUSTRALIA	CHE PROXIMITY Melbourne	AUSTRALIA	Short List
TRUCK ART CHILDFINDER BERGER PAINTS BERGER PAINTS	BBDO PAKISTAN Lahore	PAKISTAN	BBDO PAKISTAN Lahore	PAKISTAN	Silver
F03 Excellence in Media Execution
UBER EATS AUSTRALIAN OPEN AMBUSH UBER UBER EATS	SPECIAL GROUP Sydney	AUSTRALIA	MEDIACOM Sydney	AUSTRALIA	Short List
G01 Local Brand
CHAI-FI KEO PVT. LTD. CHAKRA TEA	DENTSU WEBCHUTNEY Gurgaon	INDIA			Bronze
G03 Single Market Campaign
SUMMER STATIC STATIONS Procter & Gamble OLD SPICE DEO SPRAY	PUBLICIS SINGAPORE	SINGAPORE	MEDIACOM PHILIPPINES Taguig	THE PHILIPPINES	Short List
BEYOND THE LABEL NATIONAL COUNCIL OF SOCIAL SERVICE PUBLIC EDUCATION CAMPAIGN (MENTAL HEALTH)	UM SINGAPORE	SINGAPORE	UM SINGAPORE	SINGAPORE	Short List
G04 Social Behaviour & Cultural Insight
HAGGLEBOT FLIPKART INTERNET PVT LTD SALE EVENT - FLIPKART'S THE BIG BILLION DAYS	DENTSU WEBCHUTNEY Bangalore	INDIA			Short List
CHAI-FI KEO PVT. LTD. CHAKRA TEA	DENTSU WEBCHUTNEY Gurgaon	INDIA			Bronze
I'M CALLING IT A DAY RED ROCK / ORIENTAL BREWERY BEER / DRINK	HS AD Seoul	SOUTH KOREA	HS AD Seoul	SOUTH KOREA	Short List
LIFEBUOY GERM NASHINI UNILEVER LIFEBUOY	MULLENLOWE LINTAS GROUP INDIA Mumbai	INDIA	MULLENLOWE LINTAS GROUP INDIA Mumbai	INDIA	Silver
G05 Breakthrough on a Budget
HUNGRY PUFFS FOODBANK WA HUNGRY PUFFS	THE BRAND AGENCY Perth	AUSTRALIA	THE BRAND AGENCY Perth	AUSTRALIA	Bronze
BRING ON WINTER AIR NEW ZEALAND AIR NEW ZEALAND	HOST/HAVAS Sydney	AUSTRALIA			Gold Spike

A03 Healthcare
ALWAYS COME PREPARED
RECKITT BENCKISER PHILIPPINES / DUREX

INITIATIVE PHILIPPINES Taguig

THE PHILIPPINES

INITIATIVE PHILIPPINES
Taguig

THE PHILIPPINES

Short List

A04 Consumer Durables
LEGO CITY ARCTIC ADVENTURE
LEGO / LEGO

INITIATIVE Shanghai

CHINA

INITIATIVE
Shanghai

CHINA

Short List

A08 Media / Entertainment
CODE NAME: URI
TRIGGER HAPPY / URI: THE SURGICAL STRIKE, THE FILM

DENTSU WEBCHUTNEY Mumbai

INDIA

DENTSU WEBCHUTNEY
Mumbai

INDIA

Bronze
MONTY: THE WORLD'S FIRST PREDICTIVE COMMENTATOR
FOXTEL / FOX CRICKET

MINDSHARE Sydney

AUSTRALIA

MINDSHARE
Sydney

AUSTRALIA

Bronze

A09 Consumer Services / Business to Business
ANZ SIGNS OF LOVE
ANZ BANK AUSTRALIA / BRAND SPONSORSHIP

TBWA\MELBOURNE

AUSTRALIA

REVOLVER/WILL O'ROURKE
Sydney
PHD
Sydney

AUSTRALIA

Short List

A11 Corporate Social Responsibility (CSR) / Corporate Image
THE REAL KASHMIR
ADIDAS / REAL KASHMIR FOOTBALL CLUB SPONSORSHIP

CHEIL INDIA Gurgaon

INDIA

ADIDAS
Gurgaon

INDIA

Short List
BACK2LIFE
SAMSUNG / SOCIAL RESPONSIBILITY PROJECT

CHEIL PENGTAI Beijing

CHINA

CHEIL PENGTAI
Beijing

CHINA

Short List

D01 Use of Brand or Product Integration into a Programme or Platform
UBER EATS AUSTRALIAN OPEN AMBUSH
UBER / UBER EATS

SPECIAL GROUP Sydney

AUSTRALIA

MEDIACOM
Sydney

AUSTRALIA

Grand Prix
#SUBTLYSPONSOREDPOST
SAMSUNG/ SAMSUNG AUSTRALIA / SAMSUNG A SERIES

LEO BURNETT SYDNEY

AUSTRALIA

STARCOM
Sydney

AUSTRALIA

Short List

D02 Use of Branded Content created for Digital or Social
100 WORDS PAIN_TING
SAVE THE CHILDREN KOREA / CHILDREN'S RIGHT

OVERMAN Seoul

SOUTH KOREA

OVERMAN
Seoul

SOUTH KOREA

Short List

F01 Excellence in Media Insights & Strategy
SAFETY HUB
NRMA / HOME INSURANCE

CHE PROXIMITY Melbourne

AUSTRALIA

CHE PROXIMITY
Melbourne

AUSTRALIA

Short List
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS

BBDO PAKISTAN Lahore

PAKISTAN

BBDO PAKISTAN
Lahore

PAKISTAN

Silver

F03 Excellence in Media Execution
UBER EATS AUSTRALIAN OPEN AMBUSH
UBER / UBER EATS

SPECIAL GROUP Sydney

AUSTRALIA

MEDIACOM
Sydney

AUSTRALIA

Short List

G01 Local Brand
CHAI-FI
KEO PVT. LTD. / CHAKRA TEA

DENTSU WEBCHUTNEY Gurgaon

INDIA

Bronze

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