Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Food / Drink
EXTRA REMINDER
WRIGLEY'S EXTRA
WRIGLEY'S EXTRA CHEWING GUM
CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO SYDNEY AUSTRALIA
Silver
A03 Healthcare
ALWAYS COME PREPARED
RECKITT BENCKISER PHILIPPINES
DUREX
INITIATIVE PHILIPPINES Taguig THE PHILIPPINES INITIATIVE PHILIPPINES Taguig THE PHILIPPINES
Short List
A04 Consumer Durables
LEGO CITY ARCTIC ADVENTURE
LEGO
LEGO
INITIATIVE Shanghai CHINA INITIATIVE Shanghai CHINA
Short List
A07 Travel / Leisure
A NEW NEW ZEALAND
KIWIRAIL
COASTAL PACIFIC
DDB NEW ZEALAND Auckland NEW ZEALAND OMD WELLINGTON NEW ZEALAND
Short List
A08 Media / Entertainment
CODE NAME: URI
TRIGGER HAPPY
URI: THE SURGICAL STRIKE, THE FILM
DENTSU WEBCHUTNEY Mumbai INDIA DENTSU WEBCHUTNEY Mumbai INDIA
Bronze
MONTY: THE WORLD'S FIRST PREDICTIVE COMMENTATOR
FOXTEL
FOX CRICKET
MINDSHARE Sydney AUSTRALIA MINDSHARE Sydney AUSTRALIA
Bronze
A09 Consumer Services / Business to Business
ANZ SIGNS OF LOVE
ANZ BANK AUSTRALIA
BRAND SPONSORSHIP
TBWA\MELBOURNE AUSTRALIA REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Short List
A10 Not-for-profit / Charity / Government
100 WORDS PAIN_TING
SAVE THE CHILDREN KOREA
CHILDREN'S RIGHT
OVERMAN Seoul SOUTH KOREA OVERMAN Seoul SOUTH KOREA
Short List
PROJECT SAVE
GOVERNMENT OF VALENZUELA CITY
GOVERNMENT OF VALENZUELA CITY
HAVAS Makati City THE PHILIPPINES HAVAS MEDIA ORTEGA Makati City THE PHILIPPINES
Short List
HUNGRY PUFFS
FOODBANK WA
HUNGRY PUFFS
THE BRAND AGENCY Perth AUSTRALIA THE BRAND AGENCY Perth AUSTRALIA
Silver
A11 Corporate Social Responsibility (CSR) / Corporate Image
THE REAL KASHMIR
ADIDAS
REAL KASHMIR FOOTBALL CLUB SPONSORSHIP
CHEIL INDIA Gurgaon INDIA ADIDAS Gurgaon INDIA
Short List
BACK2LIFE
SAMSUNG
SOCIAL RESPONSIBILITY PROJECT
CHEIL PENGTAI Beijing CHINA CHEIL PENGTAI Beijing CHINA
Short List
B01 Use of TV & Other Screens
UBER EATS AUSTRALIAN OPEN AMBUSH
UBER
UBER EATS
SPECIAL GROUP Sydney AUSTRALIA MEDIACOM Sydney AUSTRALIA
Silver
L05T
LOTTO NEW ZEALAND
POWERBALL
DDB NEW ZEALAND Auckland NEW ZEALAND PHD Auckland NEW ZEALAND
Bronze
B02 Use of Audio Platforms
HAGGLEBOT
FLIPKART INTERNET PVT LTD
SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
DENTSU WEBCHUTNEY Bangalore INDIA
Bronze
SUMMER STATIC STATIONS
Procter & Gamble
OLD SPICE DEO SPRAY
PUBLICIS SINGAPORE SINGAPORE MEDIACOM PHILIPPINES Taguig THE PHILIPPINES
Short List
B03 Use of Print / Outdoor
EQUAL NOT LOOSE
BUMBLE INDIA
APP
BBDO INDIA Mumbai INDIA OMD INDIA Mumbai INDIA
Short List
A NEW NEW ZEALAND
KIWIRAIL
COASTAL PACIFIC
DDB NEW ZEALAND Auckland NEW ZEALAND OMD WELLINGTON NEW ZEALAND
Short List
UNDERCOVER CROSSWORDS
MINISTRY OF SOCIAL DEVELOPMENT/ OFFICE FOR SENIORS
ELDER ABUSE
FCB NEW ZEALAND Auckland NEW ZEALAND FCB NEW ZEALAND Auckland NEW ZEALAND
Silver
POWERSHARE STATIONS
SAMSUNG
SPECIAL BUILD OUTDOOR
LEO BURNETT SYDNEY AUSTRALIA STARCOM Melbourne AUSTRALIA
Silver
B04 Use of Ambient Media: Small Scale
THE HALF BISCUIT
LEGACY AUSTRALIA & RSA NEW ZEALAND
THE HALF BISCUIT
VMLY&R MELBOURNE AUSTRALIA WAVEMAKER Melbourne AUSTRALIA
Short List
HUNGRY PUFFS
FOODBANK WA
HUNGRY PUFFS
THE BRAND AGENCY Perth AUSTRALIA THE BRAND AGENCY Perth AUSTRALIA
Short List
UNFORGETTABLE BAG
TESCO
TESCO
GREY MALAYSIA Petaling Jaya MALAYSIA GREY MALAYSIA Petaling Jaya MALAYSIA
Short List
B05 Use of Ambient Media: Large Scale
ANZ SIGNS OF LOVE
ANZ BANK AUSTRALIA
BRAND SPONSORSHIP
TBWA\MELBOURNE AUSTRALIA REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Gold
PROJECT SAVE
GOVERNMENT OF VALENZUELA CITY
GOVERNMENT OF VALENZUELA CITY
HAVAS Makati City THE PHILIPPINES HAVAS MEDIA ORTEGA Makati City THE PHILIPPINES
Bronze
B06 Use of Events
ALL HAIL PATRICKS
ASIA PACIFIC BREWERIES
GUINNESS
IRIS SINGAPORE SINGAPORE RED STAR Singapore SINGAPORE
Bronze
LIFEBUOY GERM NASHINI
UNILEVER
LIFEBUOY
MULLENLOWE LINTAS GROUP INDIA Mumbai INDIA MULLENLOWE LINTAS GROUP INDIA Mumbai INDIA
Silver
B07 Use of Stunts
#MAKEYOURCHOICE
MCDONALD'S INDIA
MCDONALD'S
DDB MUDRA Mumbai INDIA DDB MUDRA Mumbai INDIA
Bronze
NON-BEER OCCASION SPONSORSHIPS
HEINEKEN
HEINEKEN 0.0
WUNDERMAN THOMPSON BANGKOK THAILAND RED STAR Bangkok THAILAND
Short List
B08 Use of Digital Platforms
CODE NAME: URI
TRIGGER HAPPY
URI: THE SURGICAL STRIKE, THE FILM
DENTSU WEBCHUTNEY Mumbai INDIA DENTSU WEBCHUTNEY Mumbai INDIA
Silver
STICKY SEARCHUATIONS
MARS CHOCOLATE AUSTRALIA
MARS BAR
CLEMENGER BBDO MELBOURNE AUSTRALIA GOOGLE Melbourne AUSTRALIA
Short List
BACK2LIFE
SAMSUNG
SOCIAL RESPONSIBILITY PROJECT
CHEIL PENGTAI Beijing CHINA CHEIL PENGTAI Beijing CHINA
Bronze
B09 Use of Mobile
HAGGLEBOT
FLIPKART INTERNET PVT LTD
SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
DENTSU WEBCHUTNEY Bangalore INDIA
Short List
KUPU
SPARK
SPARK
COLENSO BBDO Auckland NEW ZEALAND PHD Auckland NEW ZEALAND
Short List
SAFETY HUB
NRMA
HOME INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Bronze
POWERSHARE STATIONS
SAMSUNG
SPECIAL BUILD OUTDOOR
LEO BURNETT SYDNEY AUSTRALIA STARCOM Melbourne AUSTRALIA
Short List
B10 Use of Social Platforms
KFC CHRISTMAS POCKET STORE
YUM CHINA
KFC
ISOBAR CHINA Shanghai CHINA WECHAT ShenZhen CHINA
Gold
THE EARNBASSADORS
VELOCITY FREQUENT FLYER
FREQUENT FLYER PROGRAM
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Short List
FOOORTEPAY: THE LONGEST BANK ADVERTISEMENT IN THE WORLD
FORTEBANK
FORTEPAY
KOMBINAT Almaty KAZAKHSTAN KOMBINAT Almaty KAZAKHSTAN
Bronze
ALWAYS COME PREPARED
RECKITT BENCKISER PHILIPPINES
DUREX
INITIATIVE PHILIPPINES Taguig THE PHILIPPINES INITIATIVE PHILIPPINES Taguig THE PHILIPPINES
Short List
B11 Use of Technology
AVENGERS:ENDWAIT
THE WALT DISNEY STUDIOS
MARVEL AVENGERS:ENDGAME
DENTSU X Singapore SINGAPORE DENTSU X Singapore SINGAPORE
Short List
MONTY: THE WORLD'S FIRST PREDICTIVE COMMENTATOR
FOXTEL
FOX CRICKET
MINDSHARE Sydney AUSTRALIA MINDSHARE Sydney AUSTRALIA
Silver
C01 Use of Data Driven Insight
SAFETY HUB
NRMA
HOME INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Gold
THERE'S A PLAYLIST FOR THAT
SPOTIFY
SPOTIFY MUSIC STREAMING
LEO BURNETT INDIA Mumbai INDIA RAPPORT OUTDOOR ADVERTISING Mumbai INDIA
Short List
C02 Use of Real-time Data
EXTRA REMINDER
WRIGLEY'S EXTRA
WRIGLEY'S EXTRA CHEWING GUM
CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO SYDNEY AUSTRALIA
Bronze
MONTY: THE WORLD'S FIRST PREDICTIVE COMMENTATOR
FOXTEL
FOX CRICKET
MINDSHARE Sydney AUSTRALIA MINDSHARE Sydney AUSTRALIA
Gold
MCDELIVERY X GRABFOOD LAUNCH
MCDONALD'S SINGAPORE
MCDELIVERY
HANBAOBAO PTE. LTD. Singapore SINGAPORE OMD SINGAPORE SINGAPORE
Short List
D01 Use of Brand or Product Integration into a Programme or Platform
UBER EATS AUSTRALIAN OPEN AMBUSH
UBER
UBER EATS
SPECIAL GROUP Sydney AUSTRALIA MEDIACOM Sydney AUSTRALIA
Grand Prix
#SUBTLYSPONSOREDPOST
SAMSUNG/ SAMSUNG AUSTRALIA
SAMSUNG A SERIES
LEO BURNETT SYDNEY AUSTRALIA STARCOM Sydney AUSTRALIA
Short List
D02 Use of Branded Content created for Digital or Social
100 WORDS PAIN_TING
SAVE THE CHILDREN KOREA
CHILDREN'S RIGHT
OVERMAN Seoul SOUTH KOREA OVERMAN Seoul SOUTH KOREA
Short List
E01 Use of Integrated Media
R.I.P SIMON THE SLOTH
TRADE ME LTD.
LIFE DIRECT
VMLY&R Auckland NEW ZEALAND MBM NZ Auckland NEW ZEALAND
Silver
MAKING BIRDBOX A BLOCKBUSTER
NETFLIX
BIRDBOX
UM SINGAPORE SINGAPORE UM SINGAPORE SINGAPORE
Short List
F01 Excellence in Media Insights & Strategy
SAFETY HUB
NRMA
HOME INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne AUSTRALIA
Short List
TRUCK ART CHILDFINDER
BERGER PAINTS
BERGER PAINTS
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
Silver
F03 Excellence in Media Execution
UBER EATS AUSTRALIAN OPEN AMBUSH
UBER
UBER EATS
SPECIAL GROUP Sydney AUSTRALIA MEDIACOM Sydney AUSTRALIA
Short List
G01 Local Brand
CHAI-FI
KEO PVT. LTD.
CHAKRA TEA
DENTSU WEBCHUTNEY Gurgaon INDIA
Bronze
G03 Single Market Campaign
SUMMER STATIC STATIONS
Procter & Gamble
OLD SPICE DEO SPRAY
PUBLICIS SINGAPORE SINGAPORE MEDIACOM PHILIPPINES Taguig THE PHILIPPINES
Short List
BEYOND THE LABEL
NATIONAL COUNCIL OF SOCIAL SERVICE
PUBLIC EDUCATION CAMPAIGN (MENTAL HEALTH)
UM SINGAPORE SINGAPORE UM SINGAPORE SINGAPORE
Short List
G04 Social Behaviour & Cultural Insight
HAGGLEBOT
FLIPKART INTERNET PVT LTD
SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
DENTSU WEBCHUTNEY Bangalore INDIA
Short List
CHAI-FI
KEO PVT. LTD.
CHAKRA TEA
DENTSU WEBCHUTNEY Gurgaon INDIA
Bronze
I'M CALLING IT A DAY
RED ROCK / ORIENTAL BREWERY
BEER / DRINK
HS AD Seoul SOUTH KOREA HS AD Seoul SOUTH KOREA
Short List
LIFEBUOY GERM NASHINI
UNILEVER
LIFEBUOY
MULLENLOWE LINTAS GROUP INDIA Mumbai INDIA MULLENLOWE LINTAS GROUP INDIA Mumbai INDIA
Silver
G05 Breakthrough on a Budget
HUNGRY PUFFS
FOODBANK WA
HUNGRY PUFFS
THE BRAND AGENCY Perth AUSTRALIA THE BRAND AGENCY Perth AUSTRALIA
Bronze
BRING ON WINTER
AIR NEW ZEALAND
AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA
Gold