Title Brand Product / Service Entrant Company Location Production Company Location Award
B06 Sports for Good
A TEAM OF ONE
TENCENT, CHINA ORGAN DONATION / ORGAN DONATION
LOONG Beijing CHINA FILMPLEXE PRODUCTION HOUSE Beijing CHINA
A10 Use of Digital & Social
MAKE IT A RUNWAY
TOMMY HILFIGER / MAKE IT A RUNWAY
PVH JAPAN LTD. Tokyo / ADK CREATIVE ONE Tokyo JAPAN GEEK PICTURES Tokyo / GEEK SIGHT Tokyo JAPAN
B03 Sports: Digital, Social & Emerging Tech
SHIRT STORIES: THE SHIRT THAT TELLS A NEW STORY EVERY MATCH
STANDARD CHARTERED BANK / LIVERPOOL FC PARTNERSHIP
OCTAGON Singapore SINGAPORE MEDIAMONKS London / MILKMONEY London UNITED KINGDOM
THE STAND RED APP: DOWNLOADING OUR APP BECAME A BADGE OF HONOUR
STANDARD CHARTERED BANK / LIVERPOOL FC PARTNERSHIP
OCTAGON Singapore SINGAPORE MEDIAMONKS London / MILKMONEY London UNITED KINGDOM
B02 Sports: Live Experience
GOOGLE TRANSLATE - THE AI HOST OF ASIAN GAMES 2018
GOOGLE / GOOGLE TRANSLATE
TOASTER LIMITED SINGAPORE BRANCH SINGAPORE TOASTER LIMITED SINGAPORE BRANCH SINGAPORE
A11 Excellence in Brand or Product Integration into Existing Content
#BRINGIDOLSBACK
MARS / SNICKERS
BBDO JAPAN Tokyo JAPAN 1-10DESIGN Tokyo JAPAN
B06 Sports for Good
WANITA BESI
P&G / PANTENE
GREY MALAYSIA Petaling Jaya MALAYSIA RESERVE TANK SDN. BHD Kuala Lumpur MALAYSIA
B04 Excellence in Brand Integration & Sponsorship / Partnership
ADIDAS Z.N.E.
ADIDAS CHINA / ADIDAS ATHLETICS Z.N.E
TBWA\SHANGHAI CHINA BUCK Sydney AUSTRALIA
A09 Branded Games
CF&361° GUN SHOES
TENCENT / CF CROSSFIRE
DOTWELL Shenzhen CHINA DOTWELL Shenzhen CHINA
B01 Sports: Film, Series & Audio
STORIES OF AMBITION
JLL / REAL ESTATE
MKTG SINGAPORE / THE PRECINCT Sydney AUSTRALIA THE PRECINCT Sydney AUSTRALIA
A12 Excellence in Audience Engagement & Distribution Strategy
HUNGER BATTLE
SNICKERS / HUNGER BAR
BBDO TAIWAN Taipei City TAIPEI
A10 Use of Digital & Social
L05T
LOTTO NEW ZEALAND / POWERBALL
DDB NEW ZEALAND Auckland NEW ZEALAND BLOCKHEAD VFX Auckland / SCOUNDREL Sydney NEW ZEALAND / AUSTRALIA
Short List
A14 Innovation in Entertainment
SOUND OF A NATION
CIMB BANK / CIMB SOUND OF A NATION
GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur MALAYSIA RESERVE TANK SDN. BHD Kuala Lumpur MALAYSIA
A13 Excellence in Partnerships
BACK2LIFE
SAMSUNG / SOCIAL RESPONSIBILITY PROJECT
CHEIL PENGTAI Beijing CHINA BIGFISH Beijing CHINA
A08 Live Brand Experience
LIKAY
SB DESIGN SQUARE CO., LTD. / SB INTERIOR TEAM
VMLY&R THAILAND Bangkok THAILAND SHORYUKEN PRODUCTION Bangkok THAILAND
A06 Co-Creation & User Generated Content
ADIDAS Z.N.E.
ADIDAS CHINA / ADIDAS ATHLETICS Z.N.E
TBWA\SHANGHAI CHINA BUCK Sydney AUSTRALIA
A02 Fiction & Non-Fiction Film: 5-30 minutes
HOUSE OF LITTLE MOMENTS - TRIPLE CHOP MINCED PORK NOODLES
UNI PRESIDENT / UNI NOODLE
ADK TAIWAN Taipei City TAIPEI INNOVATE FILMS Taipei TAIPEI
A07 Use of Talent
CODE NAME: URI
TRIGGER HAPPY / URI: THE SURGICAL STRIKE, THE FILM
DENTSU WEBCHUTNEY Mumbai INDIA LONGSHOT FLIMS Mumbai INDIA
Bronze Spike
A01 Fiction & Non-Fiction Film: Up to 5 minutes
UNLEASH YOUR MIND WITH POWER, AMAROK V6
VOLKSWAGEN / VOLKSWAGEN AMAROK V6
REDBIT PICTURES Taipei City / VOLKSWAGEN Taiwan TAIPEI REDBIT PICTURES Taipei City TAIPEI
LET’S KRAKEN THE WORLD
OISHI / FOOD
J. WALTER THOMPSON Shanghai CHINA FEATURE WORKS Shanghai / ALL AWARDS Lisbon CHINA / PORTUGAL
A02 Fiction & Non-Fiction Film: 5-30 minutes
THE ROLE
TENCENT / TENCENT CHARITY
LINK FILMS Shanghai / TENCENT Shenzhen CHINA LINK FILMS Shanghai CHINA
Silver Spike
A08 Live Brand Experience
THE THREE-POINTED-STAR COURT
MERCEDES-BENZ / MERCEDES-BENZ TAIWAN / C-CLASS
LEO BURNETT TAIWAN Taipei TAIPEI
A06 Co-Creation & User Generated Content
LEANING TOWER OF BLACK KOALA’S MARCH
THAI LOTTE / KOALA’S MARCH COCOA VANILLA
DENTSU ONE (BANGKOK) THAILAND ULTRA BEAR FILMS Bangkok THAILAND
B01 Sports: Film, Series & Audio
LOCAL MARKETING CAMPAIGN THAILAND
BUNDESLIGA INTERNATIONAL GMBH / BUNDESLIGA FOOTBALL GAMES/LOCAL THAI FOOTBALL LEGEND, WHITTAYA LAOHAKUL
BUNDESLIGA INTERNATIONAL GMBH Singapore / DFL DIGITAL SPORTS Cologne SINGAPORE BUNDESLIGA INTERNATIONAL GMBH Singapore / DFL DIGITAL SPORTS Cologne SINGAPORE / GERMANY
A14 Innovation in Entertainment
IDEAL LIFE WITH RED
RED / IDEAL LIFE WITH RED SHORT VIDEO SERIES
IQIYI Shanghai CHINA
B06 Sports for Good
SCHOOL INVASION
LOTTE CORPORATION / LOTTE CORPORATION
DAEHONG COMMUNICATIONS VIETNAM Hanoi VIETNAM DAEHONG COMMUNICATIONS VIETNAM Hanoi VIETNAM
A09 Branded Games
ESCAPE FROM A MYSTERIOUS KANJI CAVE.
THE JAPAN KANJI APTITUDE TESTING FOUNDATION / THE “JAPAN KANJI APTITUDE TEST”
DAIKO ADVERTISING Osaka JAPAN SCRAP Tokyo JAPAN
A13 Excellence in Partnerships
OREO X THE PALACE CAMPIGN
OREO / OREO
BLUEFOCUS DIGITAL Shanghai CHINA BLUEFOCUS DIGITAL Shanghai CHINA
A11 Excellence in Brand or Product Integration into Existing Content
NEWSPAPER OF FATE
TV ASAHI CORPORATION / "YOUR NAME." TERRESTRIAL TELEVISION BROADCAST
DENTSU INC. Tokyo JAPAN COMIX WAVE FILMS INC. Tokyo / TAKI CORPORATION Tokyo JAPAN
B04 Excellence in Brand Integration & Sponsorship / Partnership
RUGBY ART SCRUM
MITSUBISHI ESTATE CO., LTD. / ART EVENT
QUARAS Tokyo JAPAN SHARE INC. Tokyo JAPAN
B02 Sports: Live Experience
MTV BEATS - CRICKET MEIN HAI BEAT
MTV BEATS / CRICKET MEIN HAI BEAT
REPINDIA New Delhi INDIA VIACOM 18 MEDIA Mumbai INDIA
A07 Use of Talent
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA HOST/HAVAS Sydney AUSTRALIA
Bronze Spike
A10 Use of Digital & Social
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA HOST/HAVAS Sydney AUSTRALIA
A12 Excellence in Audience Engagement & Distribution Strategy
MORE THAN LIKES
SOFTBANK CORP. / Y!MOBILE
HAKUHODO KETTLE INC Tokyo / HAKUHODO INC. Tokyo JAPAN AOI PRO. INC. Tokyo / BABEL LABEL Tokyo JAPAN
A10 Use of Digital & Social
BOSSY-TALK DETECTOR
YOHO BREWING / YOHO BREWING
DENTSU INC. Tokyo / DENTSU DIGITAL INC. Tokyo JAPAN NORTHSHORE INC Tokyo / KAIBUTSU Tokyo JAPAN
A07 Use of Talent
VH1 AND MTV BEATS LONG LIVE MUSIC
VH1 AND MTV BEATS / VH1 AND MTV BEATS CHANNELS
VIACOM 18 MEDIA Mumbai INDIA DAYZERO COMMUNICATIONS Bengaluru / FACEBOOK Mumbai INDIA
B02 Sports: Live Experience
THE AWAY ARMBAND
LAGARDÈRE SPORTS / AFF SUZUKI CUP 2018
IRIS SINGAPORE SINGAPORE IRIS SINGAPORE SINGAPORE
A12 Excellence in Audience Engagement & Distribution Strategy
KFC'S COLONEL KI: THE FIRST COLONEL TO CONQUER E-SPORTS
YUM CHINA / KFC
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai / RIOT GAMES Shanghai CHINA
B04 Excellence in Brand Integration & Sponsorship / Partnership
STORIES OF AMBITION
JLL / ACHIEVE AMBITIONS
MKTG SINGAPORE SINGAPORE ISOBAR Singapore / GYRO Singapore SINGAPORE
A06 Co-Creation & User Generated Content
#BPM100 DANCE PROJECT
JAPANESE RED CROSS SOCIETY, BYTEDANCE KK / #BPM100 DANCE PROJECT
TBWA\HAKUHODO INC. Tokyo / BYTEDANCE KK Tokyo JAPAN TBWA\HAKUHODO INC. Tokyo / DISCO Tokyo JAPAN
Silver Spike
B01 Sports: Film, Series & Audio
FAIMTB TRAILER ASIA
DFL DEUTSCHE FUßBALL LIGA GMBH / BUNDESLIGA FOOTBALL GAMES
BUNDESLIGA INTERNATIONAL GMBH Singapore / DFL DIGITAL SPORTS Cologne SINGAPORE TIM TSCHIERSCH Hamburg / TEAMGEISTER MEDIAPRODUCTION GMBH Hamburg GERMANY
A11 Excellence in Brand or Product Integration into Existing Content
INDEED:THE MOST WANTED JOB IN JAPAN
INDEED IRELAND OPERATIONS LTD. / INDEED
DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC. Tokyo / DENTSU TEC Tokyo JAPAN
A13 Excellence in Partnerships
RECORD BREAKING FUEL
CALTEX / FUEL
VMLY&R ASIA Singapore SINGAPORE
A08 Live Brand Experience
MAKE IT A RUNWAY
TOMMY HILFIGER / MAKE IT A RUNWAY
PVH JAPAN LTD. Tokyo / ADK CREATIVE ONE Tokyo JAPAN GEEK PICTURES Tokyo / GEEK SIGHT Tokyo JAPAN
A02 Fiction & Non-Fiction Film: 5-30 minutes
MY VARIETY FATHER
E-LIFE HOME APPLIANCE MALL / HOME APPLIANCE PRODUCTS
WUNDERMAN THOMPSON Taipei TAIPEI SPRING FILMS Taipei TAIPEI
A01 Fiction & Non-Fiction Film: Up to 5 minutes
ONE IN A MILLION
P&G VICKS / VICKS INDIA
PUBLICIS SINGAPORE SINGAPORE OFFROAD FILMS Mumbai INDIA
Gold Spike
B06 Sports for Good
BELT & ROAD RELAY: ONE BELT, ONE ROAD, ONE RELAY AND A WORLD OF DIFFERENCE
STANDARD CHARTERED BANK / BELT & ROAD
OCTAGON Singapore UNITED KINGDOM MILKMONEY Sydney AUSTRALIA
A02 Fiction & Non-Fiction Film: 5-30 minutes
THE STRONGEST LOVE
TUNG HO STEEL / CNS SN400YB STEEL
DENTSU TAIWAN Taipei City TAIPEI DN PICTURES Taipei TAIPEI
A08 Live Brand Experience
DRUNK PRANK DELIVERY
HECATE / HECATE
CHERRY Tokyo JAPAN BRAVO Tokyo / KAIBUTSU Tokyo JAPAN
A11 Excellence in Brand or Product Integration into Existing Content
Z GENERATION LOVE CATCHER--QIAO LEZI "LIKES YOU" SWEET MARKETING
YI LI / QIAO LEZI
IQIYI Beijing CHINA IQIYI Beijing CHINA