| Title | GOOD NIGHT PAOLA |
| Brand | MIDEA |
| Product / Service | MIDEA AIR CONDITIONER |
| Category | A07. Use of Talent |
| Entrant | WUNDERMAN THOMPSON BANGKOK, THAILAND |
| Idea Creation | J. WALTER THOMPSON BANGKOK, THAILAND |
| PR | VERVE Bangkok, THAILAND |
| Production | HOUSETON FILMS BANGKOK, THAILAND |
| Production 2 | CINE DIGITAL SOUND Bangkok, THAILAND |
| Production 3 | WHITELIGHT POST Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Joao Braga | J. Walter Thompson Bangkok | Chief Creative Officer |
| Thasorn Boonyanate | J. Walter Thompson Bangkok | Creative Director |
| Danai Apiwatmongkol | J. Walter Thompson Bangkok | Creative Group Head |
| Supalerk Silarangsri | J. Walter Thompson Bangkok | Copywriter |
| Supanat Wachiralappaitoon | J. Walter Thompson Bangkok | Copywriter |
| Jiroj Mechoojit | J. Walter Thompson Bangkok | Production Director |
| Duangjai Choomnoommanee | J. Walter Thompson Bangkok | Agency Producer |
| Maureen Tan Anderson | J. Walter Thompson Bangkok | Chief Executive Officer |
| Kunakorn Pramoolsukh | J. Walter Thompson Bangkok | Client Service Director |
| Keeratad Kitiyadisai | J. Walter Thompson Bangkok | Strategic Planner |
| Banpot Techakasem | J. Walter Thompson Bangkok | Account Manager |
| Chanapatt Chindasanguan | Verve Thailand | Managing Director |
| Saruttaya Mahanavarani | Verve Thailand | Business Group Director |
| Aunyarat Wetchakij | VERVE Thailand | PR Manager |
| Phitchaya Srithiphaphirom | VERVE Thailand | PR Executive |
| Pattira Uttaranakorn | VERVE Thailand | Senior Influencer Relations |
| Nattawut Poonpiriya | HOUSETON Film | Director |
| Pasita Seneewong Na Ayudhaya | HOUSETON Film | Assistant Director |
| Pornphatsorn Watmongkolphat | HOUSETON Film | Assistant Director |
| Amorn Niltaep | HOUSETON Film | Executive Producer |
| Kobrsak Noomnoi | HOUSETON Film | Producer |
| Warunthorn Charnjitkusol | HOUSETON Film | Producer |
| Phaklao Jiraungkoonkun | HOUSETON Film | Director of Photography |
| Surisak Somrit | HOUSETON Film | Focus Puller |
| Sivanart Bupphan | HOUSETON Film | Production Manager |
| Romchat Tanalappipat | HOUSETON Film | Acting Coach |
| Cai Lian Jie | HOUSETON Film | Production Designer |
| Somchai Srichanklad | HOUSETON Film | Art Director |
| Piyamon Khasom | HOUSETON Film | Assistant Art Director |
| Jakkaphop Rumjounjorn | HOUSETON Film | Prop Manager |
| Narumol Buajaroen | HOUSETON Film | Asst. Prop Manager |
| Chatchawal Katwboot | HOUSETON Film | Asst. Prop Manager |
| Chanthakarn Panmek | HOUSETON Film | Graphic Designer |
| Nuttida Denkijkul | HOUSETON Film | Key Visualizer |
| Pakamas Nitipong | HOUSETON Film | Key Visualizer |
| Imron Mama | HOUSETON Film | Key Visualizer |
| Witchanan Suwannasing | HOUSETON Film | On Set Decorator |
| Bunchan Ravongsomrong | HOUSETON Film | On Set Decorator |
| Suriyon Pakkeaw | HOUSETON Film | On Set Decorator |
| Patchara Malisen | HOUSETON Film | On Set Decorator |
| Prasit Srimanta | HOUSETON Film | On Set Decorator |
| Pawaret Wongaram | HOUSETON Film | Stylist |
| Nattaporn Je-deeya | HOUSETON Film | Assistant Stylist |
| Naporn Kongsuan | HOUSETON Film | Assistant Stylist |
| Suchart Umphisai | HOUSETON Film | Assistant Stylist |
| Pachararat Srinuan | HOUSETON Film | Make-up Artist |
| Arlun Nuntasukon | HOUSETON Film | Assistant Make-up Artist |
| Chinnakrit Tanasontirach | HOUSETON Film | Hair Stylist |
| Hussan Kwantong | HOUSETON Film | Assistant Hair Stylist |
| Marisa Savantracha | HOUSETON Film | Assistant Hair Stylist |
| Sirinthip Chaowalit | HOUSETON Film | Casting Director |
| Tonefon Poommila | HOUSETON Film | Casting Team |
| Somruedee Kaewrakmuk | HOUSETON Film | Casting Team |
| T-REC (Thailand) Co., Ltd. - | T-REC (Thailand) Co., Ltd. | Cameraman |
| Tang Lighting Limited Partnership - | Tang Lighting Limited Partnership | Gaffer |
| Kantapon Duangdee | HOUSETON Film | Editor |
| Siripun Sangjun | White Light Post Co., Ltd. | Senior Post Producer |
| Nuttapruk Runkerd | White Light Post Co., Ltd. | Post Producer |
| Chaitawat Thrisansri | White Light Post Co., Ltd. | Colorist |
| Natnicha Suwanprapa | White Light Post Co., Ltd. | Assistant Colorist |
| Supanai Chotechuangsab | White Light Post Co., Ltd. | Digital Conform |
| Krongyote Glinfuang | White Light Post Co., Ltd. | Flame Artist |
| Tossaphon Pimton | White Light Post Co., Ltd. | Assistant VFX |
| Siranwit Supaptoy | White Light Post Co., Ltd. | Assistant VFX |
| Pracha Selawarn | Cine Digital Sound Studio | Sound Mixer |
| Kusuma Arunanondchai | J. Walter Thompson Bangkok | Art Director |
"Good Night Paola" is a branded short film starring Brazilian social media sensation Paola Antonini and directed by star Thai director Baz Poonpiriya, responsible for the country's biggest ever box office movie.
By partnering with Brazilian amputee model and social media sensation Paola Antonini, with 2.6 million followers on Instagram alone, Midea air-conditioners championed her positivity and inner cool to inspire millions of fans to keep on pursuing their dreams.
“Good Night Paola” is a short film about the struggle to reach the dream state, starring Paola Antonini as herself. The Brazilian starlet who lost her leg in a car accident in 2014, relives nightmarish moments of heat on the path towards her dream of becoming a model.
Sleep deprivation is a symptom of our modern lifestyles. Enter Midea air conditioner with Midea Smart app for precise temperature control to help safeguard every stage of our sleep cycle. Dispelling all expectations and limitations of how an air con brand should introduce itself to new markets, Midea chose to tell this empowering yet comforting bedtime story, featuring Paola Antonini, Brazilian model who lost her leg but not her dreams. By partnering with Brazilian amputee model and social media sensation Paola Antonini, with 2.6 million followers on Instagram alone, Midea air-conditioners championed her positivity and inner cool to inspire millions of fans to keep on pursuing their dreams.
Based on Paola’s true story, the short film is a dreamlike tale developed in 4 acts. From script, to the cinematography and soundtrack, every element was designed to reflect the 4 stages of sleep until one achieves the ‘dream state’.
By the time of submission, "Good Night Paola" had been released in the Thai market only, and for within the first 10 days it had already reached 1.8 million views online. Other than Thailand and China, the branded film and supporting materials are slated to launch in international markets later in the year, including Italy, Mexico and Brazil.