BERBEDA BERSAMA

TitleBERBEDA BERSAMA
BrandTOKOPEDIA
Product / ServiceTOKOPEDIA
CategoryA02. Fiction & Non-Fiction Film: 5-30 minutes
EntrantFLOCK Jakarta, INDONESIA
Idea Creation FLOCK Jakarta, INDONESIA
Production THINK TANK INDONESIA Jakarta, INDONESIA

Credits

Name Company Position
Ivan Hady Wibowo FCN Creative Chairman
Leonard Wiguna FCN Creative Partner
Arsyad Arsyad FCN Creative Leader
Michael Fabian K. FCN Art Director
Febrian Adi Putra FCN Copywriter
Nara Kristi FCN Agency Executive Producer
Ilman Putra FCN Agency Producer
Rajay Singh Think Tank Indonesia Director

Why is this work relevant for Entertainment?

In this holy season, Tokopedia want to take this Ramadan as an opportunity to make an improvement in life. By narrating a filmic expression that narrates the brand value of sharing the opportunity to give the best gifts to your loved ones. The film narrates a story of a girl who has to spend the holy month of Ramadan all by herself, away from her family. Her loneliness takes us on a journey of imagination that leads her to discover the true and greater meaning of togetherness, despite being 10,000 miles away from home.

Background

To own a day where people can celebrate a new seasonal cause that goes beyond just “shopping day”. The day will fall during Ramadan where people has the highest peak of consumption habit.

Describe the creative idea

In this holy season, Tokopedia want to take this Ramadan as an opportunity to make an improvement in life. By narrating a filmic expression that narrates the brand value of sharing the opportunity to give the best gifts to your loved ones.

Describe the strategy

Ramadan is the time of the year where Indonesian people has slower working phase. Lunch time are cut off. People are home earlier for breakfasting with family and relatives. A Day To Reconnect Day created for anybody to reconnect with themselves, with others, or with a community. A Day To Pass On The Goodness Day created for people to do random act of kindness to those in need. Ramadan is a month to make an opportunity.

Describe the execution

The film narrates a story of a girl who has to spend the holy month of Ramadan all by herself, away from her family. Her loneliness takes us on a journey of imagination that leads her to discover the true and greater meaning of togetherness, despite being 10,000 miles away from home.

Describe the outcome

The compilation of short films touched the hearts of the millions and became the talk of the nation, with 700% traction into Tokopedia app during Ramadan.

Links

Video URL