Why is this work relevant for Entertainment?

This advertisement expresses the product information with a ridiculous attitude. The purpose is to make people pay attention to CF games and the shoes, and make people laugh. This joint product is originally entertaining and a very creative product.

Background

As Tencent's head game, CrossFire has been successfully operated for 11 years. As a first-person shooting game, CrossFire is one of the most influential FPS-type competitive events in China. CrossFire has been creating new possibilities. This cross-border cooperation with China's local sports brand 361 degrees is also a bold attempt.

Describe the creative idea

Creation team around the "shoe gun" concept, with feet enlargement, with feet to eliminate the enemy, with feet to shoot, directly used in war scenes, the characteristics of guns and shoes to integrate, each gun has surprises, each has foreshadows.

Describe the strategy

Gun is the representative of CrossFire, two classic gun AK47 and M4A1 will be combined with shoes to evolve, such a joint name cooperation and design concept is unique, but also CrossFire brand BD cooperation is the most important, during which creative repeated polishing, brand cooperation and support so that the project overcome many difficulties.

Describe the execution

The project started early creative preparations from May 10, because the actors'clothes and venues were selected and filmed in mid-June for two days. The execution site was an abandoned steelmaking plant in Beijing, China. After effects and 3D elaborate production, the project was finally launched on July 17.

Describe the outcome

After the project was launched, it received unanimous praise in the industry. Up to now, the number of clicks on the platform in the industry is as high as 70,000. The evaluation in the industry is quite high. It not only drives the heat for the our company, but also helps CF and 361 degree brand building.