UNKO MUSEUM YOKOHAMA

TitleUNKO MUSEUM YOKOHAMA
BrandAKATSUKI LIVE ENTERTAINMENT INC.
Product / ServiceSHOPPING COMPLEX
CategoryA08. Live Brand Experience
EntrantKAYAC INC. Tokyo, JAPAN
Idea Creation AKATSUKI LIVE ENTERTAINMENTS Tokyo, JAPAN
Idea Creation 2 KAYAC INC. Tokyo, JAPAN
Media Placement AKATSUKI LIVE ENTERTAINMENTS Tokyo, JAPAN
Media Placement 2 KAYAC INC. Tokyo, JAPAN
PR AKATSUKI LIVE ENTERTAINMENTS Tokyo, JAPAN
PR 2 KAYAC INC. Tokyo, JAPAN
Production AKATSUKI LIVE ENTERTAINMENTS Tokyo, JAPAN
Production 2 KAYAC INC. Tokyo, JAPAN

Credits

Name Company Position
Akihito ABE Kayac inc. Creative Director

Why is this work relevant for Entertainment?

Unko Museum" has the name Museum but this is actually a indoor amusumet spot where people can enjoy with colorful poops.

Background

Unko Museum Yokohama is the world’s one-of-a-kind amusement space with poop, a universal-taboo motif, as its theme. The space has turned poop into a fun and cute element under the slogan of “Unleashing Poop”, creating a completely cute and charming poop world to provide truly unprecedented experience to guests.

Describe the creative idea

"To bring down the emotional hurdle towards poop, we designed a user experience in the museum as below: Prologue, “My Unko Maker” Sit on the colorful toilets to create your colorful poop. Put it on a stick and wave around to enjoy an extraordinary experience.’ Unstagenia area It is a photogenic area for those who cannot be satisfied with ordinary SNS posts. Unteractive area Guests can enjoy games with poops, such as the game to create poops by the volume of crying. Untelligence area This area stimulates guests’ intellectual curiosity for poops. They can admire the poops drawn by the celebrities, draw your own poop. Unko Volcano This is the symbolic monument. While guests can admire the massive poop-shaped mountain with beautiful projection mapping at usual times, they also witness the poops shot from the top every half an hour. "

Describe the strategy

Our target is teen girls, so we try to make the space as "Kawaii" as possible so that they can come without no hesitation.

Describe the execution

Scale: 661 square feet meters.(Entertainment space using one room in a commercial facility) Timeline: 3 month for production Place: Yokohama, Kanagawa Japan

Describe the outcome

20000 people have visited in 4 month. More than 100 media exposure incl. not only Japanese media, but also CNN, FOX, BCC and other media abroad. Became twitter hot trend. Chosen as a “2019 Japan Trend Top 10” by Nikkei Newspaper.