Title | UNKO MUSEUM YOKOHAMA |
Brand | AKATSUKI LIVE ENTERTAINMENT INC. |
Product / Service | SHOPPING COMPLEX |
Category | A08. Live Brand Experience |
Entrant | KAYAC INC. Tokyo, JAPAN |
Idea Creation | AKATSUKI LIVE ENTERTAINMENTS Tokyo, JAPAN |
Idea Creation 2 | KAYAC INC. Tokyo, JAPAN |
Media Placement | AKATSUKI LIVE ENTERTAINMENTS Tokyo, JAPAN |
Media Placement 2 | KAYAC INC. Tokyo, JAPAN |
PR | AKATSUKI LIVE ENTERTAINMENTS Tokyo, JAPAN |
PR 2 | KAYAC INC. Tokyo, JAPAN |
Production | AKATSUKI LIVE ENTERTAINMENTS Tokyo, JAPAN |
Production 2 | KAYAC INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Akihito ABE | Kayac inc. | Creative Director |
Unko Museum" has the name Museum but this is actually a indoor amusumet spot where people can enjoy with colorful poops.
Unko Museum Yokohama is the world’s one-of-a-kind amusement space with poop, a universal-taboo motif, as its theme. The space has turned poop into a fun and cute element under the slogan of “Unleashing Poop”, creating a completely cute and charming poop world to provide truly unprecedented experience to guests.
"To bring down the emotional hurdle towards poop, we designed a user experience in the museum as below: Prologue, “My Unko Maker” Sit on the colorful toilets to create your colorful poop. Put it on a stick and wave around to enjoy an extraordinary experience.’ Unstagenia area It is a photogenic area for those who cannot be satisfied with ordinary SNS posts. Unteractive area Guests can enjoy games with poops, such as the game to create poops by the volume of crying. Untelligence area This area stimulates guests’ intellectual curiosity for poops. They can admire the poops drawn by the celebrities, draw your own poop. Unko Volcano This is the symbolic monument. While guests can admire the massive poop-shaped mountain with beautiful projection mapping at usual times, they also witness the poops shot from the top every half an hour. "
Our target is teen girls, so we try to make the space as "Kawaii" as possible so that they can come without no hesitation.
Scale: 661 square feet meters.(Entertainment space using one room in a commercial facility) Timeline: 3 month for production Place: Yokohama, Kanagawa Japan
20000 people have visited in 4 month. More than 100 media exposure incl. not only Japanese media, but also CNN, FOX, BCC and other media abroad. Became twitter hot trend. Chosen as a “2019 Japan Trend Top 10” by Nikkei Newspaper.