Why is this work relevant for Entertainment?

In the film, a character is assigned to a Solar Boat that removes trash from the Mekong River, making viewers feel like they are watching a single well-made animation film. As people immerse themselves in content, they naturally accept the message the brand is trying to deliver.

Background

Ocean garbage is globally a serious problem. 88%~95% of the ocean garbage is coming from the 10 rivers of Asia and Africa. The Mekong River is a transboundary river originating from China, passing through Myanmar, Laos, Thailand, and Cambodia and finally through Vietnam to the sea. Vietnam is the last stand of floating garbage from six countries before it goes to sea. However, The Vietnamese dumped garbage into the Mekong River and believed that the river becomes clean soon because it flows fast into the sea. Hanwha is pursuing a solar energy business in Vietnam, and as a member of the community, it has come up with a "clean-up Mekong" campaign with ideas that can solve Vietnamese environmental problems and even global ocean garbage problems.

Describe the creative idea

To collect floating garbage from the Mekong River in Vietnam, which is about to flow into the sea, we built a Solar Boat with Hanwha's solar solution technology. A large number of environmental campaigns undertaken to protect the Earth often inadvertently pollute the Earth in another way. However, our solar boat does not use a single gram of fossil fuel, Instead, only solar energy operates the boat and runs the conveyor belt to collect floating garbage. As a result, it emits nothing harm to the earth. This difference makes Hanwha Solar Boat special. We create entertainment film for effective communication to the public with launching “clean up Mekong “campaign using the solar boat.

Describe the strategy

Collecting garbage is also important, but raising the environmental awareness of people is more important to solving fundamental problems. Therefore, we created a character to approach friendly to communicate for Vietnamese people. And we called it “Solar hero” in order to be recognized as the character to save the Mekong by using solar energy, This character has been used throughout the design of the boat's exterior, digital campaigns and events. "Solar Hero" eventually turned to “Solar boat” through digital campaign. And the film shows the episodes of the Solar Boat character goes through in his garbage collection activities. The mere fact that children enjoy the film is expected to grow into a responsible generation that will naturally become environmentally conscious and foster Vietnam's future.

Describe the execution

1) August 2018~May 2019: Solar boat design/production/trial A high performed Hanwha Q CELLS' Q.PEAK DUO solar modules were built with a total 6.45mX2.3mX2.6m boat and a maximum output of 4.4kW to collect garbage along the Mekong River 2) January~July 2019: Solar Hero Character Development & Entertainment film making 3) May~June 2019: Execution of digital campaign to raises public awareness on environment and expectations for solar boat. 4) June 2019~present: We donated two solar boats on the world environment day and they are running the daily live event to collect the garbage. 5) August 2019~present : On-air entertainment film

Describe the outcome

- From the donation of solar boat to the present, we have collected a lot of floating garbage contributing to solving the environmental problems of the Mekong River and ocean garbage. It also reminds residents of the Mekong River area of the importance of the environment. - The film inspired to raise the voices of environmental debate and self-reflection among Vietnamese netizens. - With the disclosure of the Vietnamese press (more than 38 cases) and the global press (more than 92 cases), the ‘Clean Up Mekong’ campaign has attracted not only Vietnam but also the world. - Vietnam’s other provinces and other countries request the Hanwha solar boat.