Title | THE FACELESS STAR |
Brand | SUNTORY BEVERAGE & FOOD LIMITED |
Product / Service | COFFEE BOSS |
Category | A01. Fiction & Non-Fiction Film: Up to 5 minutes |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Media Placement | DENTSU INC. Tokyo, JAPAN |
PR | DENTSU INC. Tokyo, JAPAN |
Production | GEEK PICTURES Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Shin Takaue | Suntory Beverage & food Limited | Creative Director |
Yusuke Shimano | Dentsu Inc. | Creative Director + Copywriter |
Yoshiaki Sakashita | Dentsu Inc. | Planner |
Kamome Nomoto | Dentsu Inc. | Art Director |
Ataru Iwahashi | Dentsu Inc. | Business Producer |
Hiroki Nakasone | GEEK PICTURES INC. | Producer |
Tomohisa Imagawa | GEEK PICTURES INC. | Production Manager |
Nobuaki Hongo | EPOCH Inc. | Director |
Masatoshi Hasegawa | AKIIRO Inc. | Assistant Director |
Ryuhei Watanabe | dep Management | Director Of Photography |
Masayuki Noda | invisible designs lab. | Music Composer |
Fumio Yasue | Freelance | Sound Effect |
Yoshihiro Sato | TOHO CO.,LTD. | Godzilla Producer |
Tetsuya Yoshikawa | TOHO CO.,LTD. | Godzilla Producer |
This film is a commercial of Suntory's coffee "BOSS" in collaboration with the new Godzilla movie. But we see this as one of a movie series of Godzilla. Using the original Godzilla suit, and making a set of SFX, we designed to enhance the value as content. Godzilla's SFX shooting was the first time in 15 years, and fans had a long-awaited it. Therefore, this work is suitable for the entertainment department.
The client is the BOSS of Suntory Canned Coffee. BOSS has long been popular with consumers as "partners of working people". We looked for "a way to be more loved by consumers while penetrating that attitude". Meanwhile, a great opportunity to collaborate with Godzilla's new movie came. There are many fans in Japan who love Godzilla deeply. We thought that we could create a big topic by grasping their hearts, and we wanted to express our respect for Godzilla sincerely. I also wanted to make a movie in which not only fans but also everyone would be moved. By producing the movie from the standpoint of "partners of working people", we thought that we could achieve the purpose of being more loved by consumers while maintaining the attitude of the BOSS.
We focused on Haruo Nakajima, Godzilla's first suit actor. Although his face never show up, he made a lot of effort behind the scenes to make Godzilla's performance better. There are many episodes left, such as training to carry a Godzilla suit over 100 kg, and a zoo visit to study movement. We thought that by describing the steady battle, we could express the BOSS's conviction of "partners of working people".
The center of the target was Godzilla fan. We thought that they could spread to more than fans if they talked enthusiastically. We used the original Godzilla suit and shot a set of SFX, to make the fans interested. The explosion scene also used gunpowder rather than full CG. Showing respect by reproducing the work that was being done at the time of the first release of Godzilla, and also succeeded in acquiring rare video expressions in recent years.
TVCM during the past Godzilla movie roadshow, the new Godzilla movie Cinead. We broadcast around the place where Godzilla fans gather, and we uploaded it to youtube. Especially in Cinead, Haruo Nakajima's name and photo were posted at the end of the new Godzilla movie's end roll, so it was possible to have a great impact on the audience along with this work.
This film has won over 1.5 million plays on Youtube videos. It was taken up by 92 web media and became a big topic. Consumers have had many positive responses, mainly on twitter. In the account seen as a Godzilla fan, there was also a message to convey the impression that "Thank you Suntory!" "Coffee drinks only BOSS"