Title Brand Product / Service Entrant Company Location Production Company Location Award
A08 Live Brand Experience
THE THREE-POINTED-STAR COURT
MERCEDES-BENZ / MERCEDES-BENZ TAIWAN / C-CLASS
LEO BURNETT TAIWAN Taipei TAIPEI
B02 Sports: Live Experience
THE THREE-POINTED-STAR COURT
MERCEDES-BENZ / MERCEDES-BENZ TAIWAN / C-CLASS
LEO BURNETT TAIWAN Taipei TAIPEI
A12 Excellence in Audience Engagement & Distribution Strategy
HUNGER BATTLE
SNICKERS / HUNGER BAR
BBDO TAIWAN Taipei City TAIPEI
A02 Fiction & Non-Fiction Film: 5-30 minutes
THE BUCKET
APPLE / APPLE
TBWA\MEDIA ARTS LAB Shanghai CHINA
Bronze Spike
RECORD BREAKING FUEL
CALTEX / FUEL
VMLY&R ASIA Singapore SINGAPORE
A13 Excellence in Partnerships
RECORD BREAKING FUEL
CALTEX / FUEL
VMLY&R ASIA Singapore SINGAPORE
A07 Use of Talent
STOP DOWRYMONGERING
UN WOMEN / ANTI-DOWRY
BBDO PAKISTAN Lahore PAKISTAN
Short List
A14 Innovation in Entertainment
IDEAL LIFE WITH RED
RED / IDEAL LIFE WITH RED SHORT VIDEO SERIES
IQIYI Shanghai CHINA
B01 Sports: Film, Series & Audio
BELO TENNIS
INTELLIGENT SKINCARE INC. (BELO) / BELO ESSENTIALS
DENTSU JAYME SYFU Makati City THE PHILIPPINES
A11 Excellence in Brand or Product Integration into Existing Content
#BRINGIDOLSBACK
MARS / SNICKERS
BBDO JAPAN Tokyo JAPAN 1-10DESIGN Tokyo JAPAN
A08 Live Brand Experience
UNKO MUSEUM YOKOHAMA
AKATSUKI LIVE ENTERTAINMENT INC. / SHOPPING COMPLEX
AKATSUKI LIVE ENTERTAINMENTS Tokyo / KAYAC INC. Tokyo JAPAN AKATSUKI LIVE ENTERTAINMENTS Tokyo / KAYAC INC. Tokyo JAPAN
A03 Fiction & Non-Fiction Film: Over 30 minutes
MORE THAN LIKES
SOFTBANK CORP. / Y!MOBILE
HAKUHODO KETTLE INC Tokyo / HAKUHODO INC. Tokyo JAPAN AOI PRO. INC. Tokyo / BABEL LABEL Tokyo JAPAN
Bronze Spike
A12 Excellence in Audience Engagement & Distribution Strategy
MORE THAN LIKES
SOFTBANK CORP. / Y!MOBILE
HAKUHODO KETTLE INC Tokyo / HAKUHODO INC. Tokyo JAPAN AOI PRO. INC. Tokyo / BABEL LABEL Tokyo JAPAN
A01 Fiction & Non-Fiction Film: Up to 5 minutes
MARATHON WITH NO START LINE
AFLAC / TOMOSNOTE
HAKUHODO KETTLE INC Tokyo / HAKUHODO INC. Tokyo JAPAN AOI PRO. INC. Tokyo / ONGAKUSHITSU Tokyo JAPAN
Bronze Spike
A09 Branded Games
BACK2LIFE
SAMSUNG / SOCIAL RESPONSIBILITY PROJECT
CHEIL PENGTAI Beijing CHINA BIGFISH Beijing CHINA
Short List
A11 Excellence in Brand or Product Integration into Existing Content
BACK2LIFE
SAMSUNG / SOCIAL RESPONSIBILITY PROJECT
CHEIL PENGTAI Beijing CHINA BIGFISH Beijing CHINA
Short List
A13 Excellence in Partnerships
BACK2LIFE
SAMSUNG / SOCIAL RESPONSIBILITY PROJECT
CHEIL PENGTAI Beijing CHINA BIGFISH Beijing CHINA
A06 Co-Creation & User Generated Content
SAMURAI AVATAR
ALL NIPPON AIRWAYS / IS JAPAN COOL?
ENJIN Tokyo JAPAN BIRDMAN Tokyo JAPAN
A07 Use of Talent
THE WORLD'S FASTEST BAND
STARHUB / 4G MOBILE NETWORK
BLKJ Singapore SINGAPORE BLKJ Singapore / ABUNDANT PRODUCTIONS Singapore SINGAPORE
A13 Excellence in Partnerships
THE WORLD'S FASTEST BAND
STARHUB / 4G MOBILE NETWORK
BLKJ Singapore SINGAPORE BLKJ Singapore / ABUNDANT PRODUCTIONS Singapore SINGAPORE
A09 Branded Games
L05T
LOTTO NEW ZEALAND / POWERBALL
DDB NEW ZEALAND Auckland NEW ZEALAND BLOCKHEAD VFX Auckland / SCOUNDREL Sydney NEW ZEALAND / AUSTRALIA
Silver Spike
A10 Use of Digital & Social
L05T
LOTTO NEW ZEALAND / POWERBALL
DDB NEW ZEALAND Auckland NEW ZEALAND BLOCKHEAD VFX Auckland / SCOUNDREL Sydney NEW ZEALAND / AUSTRALIA
Short List
A02 Fiction & Non-Fiction Film: 5-30 minutes
SAVOR WHILE IT LASTS
7-ELEVEN TAIWAN / CITY CAFE
ADK TAIWAN Taipei City TAIPEI BLUE MOON FILMS Taipei TAIPEI
A01 Fiction & Non-Fiction Film: Up to 5 minutes
OREO X THE PALACE CAMPIGN
OREO / OREO
BLUEFOCUS DIGITAL Shanghai CHINA BLUEFOCUS DIGITAL Shanghai CHINA
A13 Excellence in Partnerships
OREO X THE PALACE CAMPIGN
OREO / OREO
BLUEFOCUS DIGITAL Shanghai CHINA BLUEFOCUS DIGITAL Shanghai CHINA
A08 Live Brand Experience
OREO SUMMER CAMPAIGN
OREO / OREO
BLUEFOCUS DIGITAL Shanghai CHINA BLUEFOCUS DIGITAL Shanghai CHINA
A01 Fiction & Non-Fiction Film: Up to 5 minutes
CETAPHIL: KEEP WHAT MATTERS, LOSE THE REST
GALDERMA THAILAND / CETAPHIL
BONSEY JADEN THAILAND Bangkok / BONSEY JADEN THAILAND Bangkok THAILAND BONSEY JADEN THAILAND Bangkok / BONSEY JADEN THAILAND Bangkok THAILAND
A08 Live Brand Experience
DRUNK PRANK DELIVERY
HECATE / HECATE
CHERRY Tokyo JAPAN BRAVO Tokyo / KAIBUTSU Tokyo JAPAN
B01 Sports: Film, Series & Audio
LOCAL MARKETING CAMPAIGN JAPAN
DFL DEUTSCHE FUßBALL LIGA GMBH / BUNDESLIGA FOOTBALL GAMES/JAPANESE FOOTBALLER, YUYA OSAKO
BUNDESLIGA INTERNATIONAL GMBH Singapore / DFL DIGITAL SPORTS Cologne SINGAPORE BRICK LANE FILMS LTD. London UNITED KINGDOM
B04 Excellence in Brand Integration & Sponsorship / Partnership
ADIDAS Z.N.E.
ADIDAS CHINA / ADIDAS ATHLETICS Z.N.E
TBWA\SHANGHAI CHINA BUCK Sydney AUSTRALIA
A06 Co-Creation & User Generated Content
ADIDAS Z.N.E.
ADIDAS CHINA / ADIDAS ATHLETICS Z.N.E
TBWA\SHANGHAI CHINA BUCK Sydney AUSTRALIA
A10 Use of Digital & Social
ADIDAS Z.N.E.
ADIDAS CHINA / ADIDAS ATHLETICS Z.N.E
TBWA\SHANGHAI CHINA BUCK Sydney AUSTRALIA
B03 Sports: Digital, Social & Emerging Tech
ADIDAS Z.N.E.
ADIDAS CHINA / ADIDAS ATHLETICS Z.N.E
TBWA\SHANGHAI CHINA BUCK Sydney AUSTRALIA
B01 Sports: Film, Series & Audio
LOCAL MARKETING CAMPAIGN THAILAND
BUNDESLIGA INTERNATIONAL GMBH / BUNDESLIGA FOOTBALL GAMES/LOCAL THAI FOOTBALL LEGEND, WHITTAYA LAOHAKUL
BUNDESLIGA INTERNATIONAL GMBH Singapore / DFL DIGITAL SPORTS Cologne SINGAPORE BUNDESLIGA INTERNATIONAL GMBH Singapore / DFL DIGITAL SPORTS Cologne SINGAPORE / GERMANY
A01 Fiction & Non-Fiction Film: Up to 5 minutes
PITCHING DAY
CLAPCENE FILM BANGKOK / PRODUCTION HOUSE
CLAPSCENE FILM BANGKOK THAILAND CLAPSCENE FILM BANGKOK THAILAND
A11 Excellence in Brand or Product Integration into Existing Content
NEWSPAPER OF FATE
TV ASAHI CORPORATION / "YOUR NAME." TERRESTRIAL TELEVISION BROADCAST
DENTSU INC. Tokyo JAPAN COMIX WAVE FILMS INC. Tokyo / TAKI CORPORATION Tokyo JAPAN
B06 Sports for Good
SCHOOL INVASION
LOTTE CORPORATION / LOTTE CORPORATION
DAEHONG COMMUNICATIONS VIETNAM Hanoi VIETNAM DAEHONG COMMUNICATIONS VIETNAM Hanoi VIETNAM
A07 Use of Talent
VH1 AND MTV BEATS LONG LIVE MUSIC
VH1 AND MTV BEATS / VH1 AND MTV BEATS CHANNELS
VIACOM 18 MEDIA Mumbai INDIA DAYZERO COMMUNICATIONS Bengaluru / FACEBOOK Mumbai INDIA
A08 Live Brand Experience
VH1 AND MTV BEATS LONG LIVE MUSIC
VH1 AND MTV BEATS / VH1 AND MTV BEATS CHANNELS
VIACOM 18 MEDIA Mumbai INDIA DAYZERO COMMUNICATIONS Bengaluru / FACEBOOK Mumbai INDIA
A01 Fiction & Non-Fiction Film: Up to 5 minutes
INDEED:THE MOST WANTED JOB IN JAPAN
INDEED IRELAND OPERATIONS LTD. / INDEED
DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC. Tokyo / DENTSU TEC Tokyo JAPAN
A08 Live Brand Experience
INDEED:THE MOST WANTED JOB IN JAPAN
INDEED IRELAND OPERATIONS LTD. / INDEED
DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC. Tokyo / DENTSU TEC Tokyo JAPAN
A11 Excellence in Brand or Product Integration into Existing Content
INDEED:THE MOST WANTED JOB IN JAPAN
INDEED IRELAND OPERATIONS LTD. / INDEED
DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC. Tokyo / DENTSU TEC Tokyo JAPAN
A06 Co-Creation & User Generated Content
VOICE OF HUNGER
SWIGGY / FOOD DELIVERY
DENTSU WEBCHUTNEY Bangalore INDIA DENTSU WEBCHUTNEY Bangalore / DOT DOT BOOM Bengaluru INDIA
Gold Spike
A02 Fiction & Non-Fiction Film: 5-30 minutes
THE STRONGEST LOVE
TUNG HO STEEL / CNS SN400YB STEEL
DENTSU TAIWAN Taipei City TAIPEI DN PICTURES Taipei TAIPEI
A09 Branded Games
CF&361° GUN SHOES
TENCENT / CF CROSSFIRE
DOTWELL Shenzhen CHINA DOTWELL Shenzhen CHINA
A08 Live Brand Experience
SHARE THE MOMENT
NTT DOCOMO, INC. / NTT DOCOMO 5G MOBILE NETWORK TECHNOLOGY
DENTSU INC. Tokyo JAPAN ELEVENPLAY Tokyo / RHIZOMATIKS Tokyo JAPAN
A14 Innovation in Entertainment
SHARE THE MOMENT
NTT DOCOMO, INC. / NTT DOCOMO 5G MOBILE NETWORK TECHNOLOGY
DENTSU INC. Tokyo JAPAN ELEVENPLAY Tokyo / RHIZOMATIKS Tokyo JAPAN
A10 Use of Digital & Social
SYMPATHETIC ARENA PROJECT
NTT DOCOMO, INC. / NTT DOCOMO 5G MOBILE NETWORK TECHNOLOGY
DENTSU INC. Tokyo JAPAN ELEVENPLAY Tokyo / RHIZOMATIKS Tokyo JAPAN
A02 Fiction & Non-Fiction Film: 5-30 minutes
PERU, THE GREAT NATION OF THE UNEXPECTED
PROMPERU / VISIT PERU
ENJIN Tokyo JAPAN ENJIN Tokyo JAPAN
A08 Live Brand Experience
THE DYSTOPIA EXPERIENCE
SONY MUSIC ENTERTAINMENT / AMAZARASHI
SIX Tokyo / HAKUHODO INC. Tokyo JAPAN EPOCH Tokyo / FT Tokyo JAPAN
Short List