Title Brand Product / Service Entrant Company Location Production Company Location Award
A14 Innovation in Entertainment
MIND RACER
DEAKIN UNIVERSITY / DEAKIN UNIVERSITY
HARDHAT Melbourne AUSTRALIA HARDHAT Melbourne / BOOM STUDIOS Melbourne AUSTRALIA
A08 Live Brand Experience
MIND RACER
DEAKIN UNIVERSITY / DEAKIN UNIVERSITY
HARDHAT Melbourne AUSTRALIA HARDHAT Melbourne / BOOM STUDIOS Melbourne AUSTRALIA
B02 Sports: Live Experience
UBER EATS AUSTRALIAN OPEN AMBUSH
UBER / UBER EATS
SPECIAL GROUP Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Bronze Spike
B04 Excellence in Brand Integration & Sponsorship / Partnership
UBER EATS AUSTRALIAN OPEN AMBUSH
UBER / UBER EATS
SPECIAL GROUP Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Bronze Spike
A13 Excellence in Partnerships
UBER EATS AUSTRALIAN OPEN AMBUSH
UBER / UBER EATS
SPECIAL GROUP Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Short List
B02 Sports: Live Experience
SWANS FLASH FABRIC: HELPING FOOTBALL FANS GET HOME SAFELY
QBE / SYDNEY SWANS PARTNERSHIP
OCTAGON Sydney AUSTRALIA MILKMONEY Sydney AUSTRALIA
B04 Excellence in Brand Integration & Sponsorship / Partnership
SWANS FLASH FABRIC: HELPING FOOTBALL FANS GET HOME SAFELY
QBE / SYDNEY SWANS PARTNERSHIP
OCTAGON Sydney AUSTRALIA MILKMONEY Sydney AUSTRALIA
A13 Excellence in Partnerships
EXTRA SUPPORT ACTS
WRIGLEY'S EXTRA / WRIGLEY'S EXTRA CHEWING GUM
CLEMENGER BBDO SYDNEY AUSTRALIA MILKMONEY Sydney AUSTRALIA
A07 Use of Talent
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA HOST/HAVAS Sydney AUSTRALIA
Bronze Spike
A10 Use of Digital & Social
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA HOST/HAVAS Sydney AUSTRALIA
A07 Use of Talent
#SUBTLYSPONSOREDPOST
SAMSUNG/ SAMSUNG AUSTRALIA / SAMSUNG A SERIES
LEO BURNETT SYDNEY AUSTRALIA PRODIGIOUS Sydney AUSTRALIA
Short List
B01 Sports: Film, Series & Audio
GO MATILDAS: DRIVING SUPPORT TO THE FIFA WOMEN'S WORLD CUP
HYUNDAI / MATILDAS PARTNERSHIP
OCTAGON Sydney AUSTRALIA MILKMONEY Sydney AUSTRALIA
B04 Excellence in Brand Integration & Sponsorship / Partnership
GO MATILDAS: DRIVING SUPPORT TO THE FIFA WOMEN'S WORLD CUP
HYUNDAI / MATILDAS PARTNERSHIP
OCTAGON Sydney AUSTRALIA MILKMONEY Sydney AUSTRALIA
REALESTATE.COM.AU: THE OTHER SATURDAY GAME
REA GROUP / AFL PARTNERSHIP
OCTAGON Sydney AUSTRALIA MILKMONEY Sydney AUSTRALIA
A01 Fiction & Non-Fiction Film: Up to 5 minutes
MEET GRANT
MELBOURNE ADVERTISING AND DESIGN CLUB / MADC ANNUAL AWARDS AND EVENT
CUMMINS & PARTNERS Melbourne AUSTRALIA THIRTEEN&CO Sydney AUSTRALIA
Short List
A11 Excellence in Brand or Product Integration into Existing Content
Z GENERATION LOVE CATCHER--QIAO LEZI "LIKES YOU" SWEET MARKETING
YI LI / QIAO LEZI
IQIYI Beijing CHINA IQIYI Beijing CHINA
A14 Innovation in Entertainment
IDEAL LIFE WITH RED
RED / IDEAL LIFE WITH RED SHORT VIDEO SERIES
IQIYI Shanghai CHINA
A11 Excellence in Brand or Product Integration into Existing Content
MILK YOU DEPEND ON STRENGTH——MENGNIU ZHENGUOLI&QING CHUN YOU NI IP INTEGRATED M
MENGNIU / MENGNIU ZHENGUOLI
IQIYI Beijing CHINA IQIYI Beijing CHINA
A08 Live Brand Experience
OREO SUMMER CAMPAIGN
OREO / OREO
BLUEFOCUS DIGITAL Shanghai CHINA BLUEFOCUS DIGITAL Shanghai CHINA
A07 Use of Talent
ICONIQ: EXPERIENCE TOMORROW'S WORLD OF MOBILITY TODAY
ICONIQ / ICONIQ ELECTRIC VEHICLES
FREEMANXP Shanghai CHINA FREEMANXP Shanghai CHINA
B04 Excellence in Brand Integration & Sponsorship / Partnership
ADIDAS Z.N.E.
ADIDAS CHINA / ADIDAS ATHLETICS Z.N.E
TBWA\SHANGHAI CHINA BUCK Sydney AUSTRALIA
A09 Branded Games
CF&361° GUN SHOES
TENCENT / CF CROSSFIRE
DOTWELL Shenzhen CHINA DOTWELL Shenzhen CHINA
A12 Excellence in Audience Engagement & Distribution Strategy
KFC'S COLONEL KI: THE FIRST COLONEL TO CONQUER E-SPORTS
YUM CHINA / KFC
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai / RIOT GAMES Shanghai CHINA
B02 Sports: Live Experience
KFC'S COLONEL KI: THE FIRST COLONEL TO CONQUER E-SPORTS
YUM CHINA / KFC
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai / RIOT GAMES Shanghai CHINA
A07 Use of Talent
NESCAFÉ – FROM TIANYI WITH LOVE
NESTLÉ / NESTLÉ SMOOVLATTÉ
MINDSHARE CHINA Shanghai CHINA THSTARS Shanghai CHINA
A01 Fiction & Non-Fiction Film: Up to 5 minutes
OREO X THE PALACE CAMPIGN
OREO / OREO
BLUEFOCUS DIGITAL Shanghai CHINA BLUEFOCUS DIGITAL Shanghai CHINA
A13 Excellence in Partnerships
OREO X THE PALACE CAMPIGN
OREO / OREO
BLUEFOCUS DIGITAL Shanghai CHINA BLUEFOCUS DIGITAL Shanghai CHINA
A02 Fiction & Non-Fiction Film: 5-30 minutes
THE BUCKET
APPLE / APPLE
TBWA\MEDIA ARTS LAB Shanghai CHINA
Bronze Spike
A11 Excellence in Brand or Product Integration into Existing Content
RAP WITHOUT STOPPING,HAPPY NOT LATE——MEITUANWAIMAI PLAY IP CROSS-BORDER MARKETIN
MEITUANWAIMAI / MEITUANWAIMAI
IQIYI Beijing CHINA IQIYI Beijing CHINA
A09 Branded Games
BACK2LIFE
SAMSUNG / SOCIAL RESPONSIBILITY PROJECT
CHEIL PENGTAI Beijing CHINA BIGFISH Beijing CHINA
Short List
A11 Excellence in Brand or Product Integration into Existing Content
BACK2LIFE
SAMSUNG / SOCIAL RESPONSIBILITY PROJECT
CHEIL PENGTAI Beijing CHINA BIGFISH Beijing CHINA
Short List
A13 Excellence in Partnerships
BACK2LIFE
SAMSUNG / SOCIAL RESPONSIBILITY PROJECT
CHEIL PENGTAI Beijing CHINA BIGFISH Beijing CHINA
B06 Sports for Good
A TEAM OF ONE
TENCENT, CHINA ORGAN DONATION / ORGAN DONATION
LOONG Beijing CHINA FILMPLEXE PRODUCTION HOUSE Beijing CHINA
A05 Audio Content
A SINGING MASTERPIECE
THE PALACE MUSEUM / QQ MUSIC
TENCENT Shenzhen CHINA TREEDOM Shenzhen CHINA
A06 Co-Creation & User Generated Content
ADIDAS Z.N.E.
ADIDAS CHINA / ADIDAS ATHLETICS Z.N.E
TBWA\SHANGHAI CHINA BUCK Sydney AUSTRALIA
A10 Use of Digital & Social
ADIDAS Z.N.E.
ADIDAS CHINA / ADIDAS ATHLETICS Z.N.E
TBWA\SHANGHAI CHINA BUCK Sydney AUSTRALIA
B03 Sports: Digital, Social & Emerging Tech
ADIDAS Z.N.E.
ADIDAS CHINA / ADIDAS ATHLETICS Z.N.E
TBWA\SHANGHAI CHINA BUCK Sydney AUSTRALIA
A02 Fiction & Non-Fiction Film: 5-30 minutes
THE ROLE
TENCENT / TENCENT CHARITY
LINK FILMS Shanghai / TENCENT Shenzhen CHINA LINK FILMS Shanghai CHINA
Silver Spike
A09 Branded Games
MISSION ENLIGHTENING
TENCENT FOUDATION / TENCENT FOUNDATION
HYLINK DIGITAL SOLUTIONS Guangzhou CHINA HYLINK DIGITAL SOLUTIONS Guangzhou CHINA
Short List
A01 Fiction & Non-Fiction Film: Up to 5 minutes
LET’S KRAKEN THE WORLD
OISHI / FOOD
J. WALTER THOMPSON Shanghai CHINA FEATURE WORKS Shanghai / ALL AWARDS Lisbon CHINA / PORTUGAL
A12 Excellence in Audience Engagement & Distribution Strategy
LET’S KRAKEN THE WORLD
OISHI / FOOD
J. WALTER THOMPSON Shanghai CHINA FEATURE WORKS Shanghai / ALL AWARDS Lisbon CHINA / PORTUGAL
A02 Fiction & Non-Fiction Film: 5-30 minutes
I DON’T WANT TO SELL A CAR TO YOU
TANGECHE / SOUCHE.COM / TANGECHE
W Shanghai CHINA YUAN YUAN PRODUCTION Taipei TAIPEI
A01 Fiction & Non-Fiction Film: Up to 5 minutes
YOUR BABY'S DREAM NEVER STOPS WITH PAMPERS
P&G / PAMPERS
SERVICEPLAN GERMANY Munich / SERVICEPLAN KOREA Seoul SOUTH KOREA SERVICEPLAN UKRAINE Kiev / MASSIVE MUSIC Tokyo UKRAINE / JAPAN
A06 Co-Creation & User Generated Content
VOICE OF HUNGER
SWIGGY / FOOD DELIVERY
DENTSU WEBCHUTNEY Bangalore INDIA DENTSU WEBCHUTNEY Bangalore / DOT DOT BOOM Bengaluru INDIA
Gold Spike
A07 Use of Talent
CODE NAME: URI
TRIGGER HAPPY / URI: THE SURGICAL STRIKE, THE FILM
DENTSU WEBCHUTNEY Mumbai INDIA LONGSHOT FLIMS Mumbai INDIA
Bronze Spike
A12 Excellence in Audience Engagement & Distribution Strategy
CODE NAME: URI
TRIGGER HAPPY / URI: THE SURGICAL STRIKE, THE FILM
DENTSU WEBCHUTNEY Mumbai INDIA LONGSHOT FLIMS Mumbai INDIA
Gold Spike
A07 Use of Talent
MTV WOOFER - SOUNDS OF COMFORT FOR OUR PAW-SOME FRIENDS
MTV / MTV INDIA
TONIC WORLDWIDE Mumbai INDIA TONIC WORLDWIDE Mumbai INDIA
VH1 AND MTV BEATS LONG LIVE MUSIC
VH1 AND MTV BEATS / VH1 AND MTV BEATS CHANNELS
VIACOM 18 MEDIA Mumbai INDIA DAYZERO COMMUNICATIONS Bengaluru / FACEBOOK Mumbai INDIA
A08 Live Brand Experience
VH1 AND MTV BEATS LONG LIVE MUSIC
VH1 AND MTV BEATS / VH1 AND MTV BEATS CHANNELS
VIACOM 18 MEDIA Mumbai INDIA DAYZERO COMMUNICATIONS Bengaluru / FACEBOOK Mumbai INDIA
B02 Sports: Live Experience
MTV BEATS - CRICKET MEIN HAI BEAT
MTV BEATS / CRICKET MEIN HAI BEAT
REPINDIA New Delhi INDIA VIACOM 18 MEDIA Mumbai INDIA