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Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Fiction & Non-Fiction Film: Up to 5 minutes
ONE IN A MILLION
P&G VICKS / VICKS INDIA		 PUBLICIS SINGAPORE SINGAPORE OFFROAD FILMS Mumbai INDIA
Gold Spike
MARATHON WITH NO START LINE
AFLAC / TOMOSNOTE		 HAKUHODO KETTLE INC Tokyo JAPAN AOI PRO. INC. Tokyo / ONGAKUSHITSU Tokyo JAPAN
Bronze Spike
REFRESHER COURSE
SC JOHNSON / BRAND CAMPAIGN		 SC JOHNSON Yokohama JAPAN GUNSROCK Tokyo JAPAN
Short List
THE BARBERSHOP GIRLS - SHAVING STEREOTYPES
GILLETTE/P&G / CSR		 GREY INDIA Mumbai INDIA TOWNHOUSE PRODUCTIONS Mumbai INDIA
Bronze Spike
MEET GRANT
MELBOURNE ADVERTISING AND DESIGN CLUB / MADC ANNUAL AWARDS AND EVENT		 THIRTEEN&CO Sydney AUSTRALIA THIRTEEN&CO Sydney * AUSTRALIA
Short List
BITTU, THE 75-YEAR-OLD STUDENT
PROCTER AND GAMBLE / P&G SHIKSHA		 LEO BURNETT INDIA Mumbai INDIA RED ICE FILMS Mumbai INDIA
Short List
A02 Fiction & Non-Fiction Film: 5-30 minutes
THE ROLE
TENCENT / TENCENT CHARITY		 LINK FILMS Shanghai CHINA LINK FILMS Shanghai CHINA
Silver Spike
THE TRANSLATOR
JULIE'S / CREAM BISCUITS/CRACKERS		 GOVT Singapore SINGAPORE WAKEUP RABBIT Bangkok THAILAND
Grand Prix
THE BUCKET
APPLE / APPLE		 TBWA\MEDIA ARTS LAB Shanghai CHINA
Bronze Spike
A03 Fiction & Non-Fiction Film: Over 30 minutes
MORE THAN LIKES
SOFTBANK CORP. / Y!MOBILE		 HAKUHODO KETTLE INC Tokyo JAPAN AOI PRO. INC. Tokyo / BABEL LABEL Tokyo JAPAN
Bronze Spike
A05 Audio Content
I'M DRINKING IT FOR YOU
DB BREWERIES / DB BREWERIES		 COLENSO BBDO Auckland NEW ZEALAND SWEETSHOP Auckland / LIQUID STUDIOS Auckland NEW ZEALAND
Silver Spike
A06 Co-Creation & User Generated Content
VOICE OF HUNGER
SWIGGY / FOOD DELIVERY		 DENTSU WEBCHUTNEY Bangalore INDIA DENTSU WEBCHUTNEY Bangalore / DOT DOT BOOM Bengaluru INDIA
Gold Spike
#BPM100 DANCE PROJECT
JAPANESE RED CROSS SOCIETY, BYTEDANCE KK / #BPM100 DANCE PROJECT		 JAPANESE RED CROSS NATIONAL HEADQUARTERS Tokyo JAPAN TBWA\HAKUHODO INC. Tokyo / DISCO Tokyo JAPAN
Silver Spike
A07 Use of Talent
CODE NAME: URI
TRIGGER HAPPY / URI: THE SURGICAL STRIKE, THE FILM		 DENTSU WEBCHUTNEY Mumbai INDIA LONGSHOT FLIMS Mumbai INDIA
Bronze Spike
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND		 HOST/HAVAS Sydney AUSTRALIA HOST/HAVAS Sydney AUSTRALIA
Bronze Spike
#SUBTLYSPONSOREDPOST
SAMSUNG/ SAMSUNG AUSTRALIA / SAMSUNG A SERIES		 LEO BURNETT SYDNEY AUSTRALIA PRODIGIOUS Sydney AUSTRALIA
Short List
STOP DOWRYMONGERING
UN WOMEN / ANTI-DOWRY		 BBDO PAKISTAN Lahore PAKISTAN
Short List
A08 Live Brand Experience
SUPER AIR DOWN DRONE ATTACK
YOUNGONE OUTDOOR CORP / THE NORTH FACE / SUPER AIR DOWN JACKET		 INNORED Seoul SOUTH KOREA SPACE MONSTER CONTENTS Seoul SOUTH KOREA
Short List
THE DYSTOPIA EXPERIENCE
SONY MUSIC ENTERTAINMENT / AMAZARASHI		 SIX Tokyo JAPAN EPOCH Tokyo / FT Tokyo JAPAN
Short List
A09 Branded Games
MISSION ENLIGHTENING
TENCENT FOUDATION / TENCENT FOUNDATION		 HYLINK DIGITAL SOLUTIONS Guangzhou CHINA HYLINK DIGITAL SOLUTIONS Guangzhou CHINA
Short List
BACK2LIFE
SAMSUNG / SOCIAL RESPONSIBILITY PROJECT		 CHEIL PENGTAI Beijing CHINA BIGFISH Beijing CHINA
Short List
L05T
LOTTO NEW ZEALAND / POWERBALL		 DDB NEW ZEALAND Auckland NEW ZEALAND BLOCKHEAD VFX Auckland / SCOUNDREL Sydney NEW ZEALAND / AUSTRALIA
Silver Spike
A10 Use of Digital & Social
L05T
LOTTO NEW ZEALAND / POWERBALL		 DDB NEW ZEALAND Auckland NEW ZEALAND BLOCKHEAD VFX Auckland / SCOUNDREL Sydney NEW ZEALAND / AUSTRALIA
Short List
A11 Excellence in Brand or Product Integration into Existing Content
BACK2LIFE
SAMSUNG / SOCIAL RESPONSIBILITY PROJECT		 CHEIL PENGTAI Beijing CHINA BIGFISH Beijing CHINA
Short List
A12 Excellence in Audience Engagement & Distribution Strategy
CODE NAME: URI
TRIGGER HAPPY / URI: THE SURGICAL STRIKE, THE FILM		 DENTSU WEBCHUTNEY Mumbai INDIA LONGSHOT FLIMS Mumbai INDIA
Gold Spike
MAKE IT A RUNWAY
TOMMY HILFIGER / MAKE IT A RUNWAY		 GEEK PICTURES Tokyo JAPAN GEEK PICTURES Tokyo / GEEK SIGHT Tokyo * JAPAN
Short List
A13 Excellence in Partnerships
UBER EATS AUSTRALIAN OPEN AMBUSH
UBER / UBER EATS		 SPECIAL GROUP Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Short List
B02 Sports: Live Experience
UBER EATS AUSTRALIAN OPEN AMBUSH
UBER / UBER EATS		 SPECIAL GROUP Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Bronze Spike
B04 Excellence in Brand Integration & Sponsorship / Partnership
UBER EATS AUSTRALIAN OPEN AMBUSH
UBER / UBER EATS		 SPECIAL GROUP Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Bronze Spike
GOOGLE TRANSLATE - THE AI HOST OF ASIAN GAMES 2018
GOOGLE / GOOGLE TRANSLATE		 TOASTER LIMITED SINGAPORE BRANCH SINGAPORE TOASTER LIMITED SINGAPORE BRANCH SINGAPORE
Short List
B06 Sports for Good
THE MOST CHALLENGING PINGPONG TABLE
JAPAN PARA TABLE TENNIS ASSOCIATION / PARA PINGPONG TABLE		 TBWA\HAKUHODO INC. Tokyo JAPAN NOMAD TOKYO, LLC / QUANTUM Tokyo JAPAN
Bronze Spike
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