Title Brand Product / Service Entrant Company Location Award
A10 Not-for-profit / Charity / Government
BLINK TEST
JIMMY NELSON FOUNDATION / JIMMY NELSON FOUNDATION
WUNDERMAN THOMPSON Mumbai INDIA
C02 Use of Mobile
BLINK TEST
JIMMY NELSON FOUNDATION / JIMMY NELSON FOUNDATION
WUNDERMAN THOMPSON Mumbai INDIA
Bronze Spike
C05 Co-creation & User Generated Content
PRIDE MARCH EVERYWHERE
GLOBE + TEAM MAGAZINE / GLOBE + TEAM MAGAZINE
PROPEL MANILA Makati City THE PHILIPPINES
B02 Use of Ambient Media: Small Scale
LOVE VERSES HATE
TEAM MAGAZINE, YOUNG STAR, SCOUT MAGAZINE, PREEN PH, VILLAGE PIPOL / TEAM MAGAZINE, YOUNG STAR, SCOUT MAGAZINE, PREEN PH, VILLAGE PIPOL
PROPEL MANILA Makati City THE PHILIPPINES
G04 Social Behaviour & Cultural Insight
MEET ME HALFWAY
SK-II / SK-II
FORSMAN & BODENFORS Singapore SINGAPORE
DEADLY QUESTIONS
ABORIGINAL VICTORIA, DEPARTMENT OF PREMIER & CABINET / ABORIGINAL VICTORIA, DEPARTMENT OF PREMIER & CABINET
CLEMENGER BBDO MELBOURNE AUSTRALIA
Gold Spike
A10 Not-for-profit / Charity / Government
TOUCH ME NOT
PARINAAM FOUNDATION / NOT-FOR-PROFIT ORGANISATION THAT PROVIDES HOLISTIC SUPPORT FOR CHILDREN.
McCANN INDIA Mumbai INDIA
C05 Co-creation & User Generated Content
#UTPLAYYOURWORLD
UNIQLO / UT
CYBERAGENT Tokyo JAPAN
B02 Use of Ambient Media: Small Scale
DULUX PUTS THE LID ON EVIL
DULUX / AKZONOBEL DULUX PAINTS
TAPROOT DENTSU Mumbai INDIA
C02 Use of Mobile
OREO SUMMER CAMPAIGN
OREO / OREO
BLUEFOCUS DIGITAL Shanghai CHINA
C03 Use of Social Platforms
#BECYBERSAFE
INTERNET & MOBILE MARKETING ASSOCIATION OF THE PHILIPPINES / IMMAP #BECYBERSAFE
ACE SAATCHI & SAATCHI ADVERTISING Manila THE PHILIPPINES
OREO X THE PALACE CAMPIGN
OREO / OREO
BLUEFOCUS DIGITAL Shanghai CHINA
C02 Use of Mobile
POWERSHARE STATIONS
SAMSUNG / SPECIAL BUILD OUTDOOR
LEO BURNETT SYDNEY AUSTRALIA
G04 Social Behaviour & Cultural Insight
EATREE PLATES
LIFULL / EATREE PLATES
LIFULL Tokyo JAPAN
RESCUE A PET, RESCUE A FAMILY.
PET REFUGE / PET REFUGE
DDB NEW ZEALAND Auckland NEW ZEALAND
C03 Use of Social Platforms
#BPM100 DANCE PROJECT
JAPANESE RED CROSS SOCIETY, BYTEDANCE KK / #BPM100 DANCE PROJECT
JAPANESE RED CROSS NATIONAL HEADQUARTERS Tokyo JAPAN
C02 Use of Mobile
HOW WE HIJACKED CONSUMERS FROM OUR COMPETITION, AND CONVERTED THEM TO MOBILE, AL
YOODO / YOODO
ADA Kuala Lumpur MALAYSIA
WHEN CASH IS NO LONGER KING
BOOST / BOOST
ADA Kuala Lumpur MALAYSIA
G04 Social Behaviour & Cultural Insight
HANKOGRAPH
WILDAID / WILDAID
GREY TOKYO JAPAN
C03 Use of Social Platforms
TIME HIGHLIGHTER
PENTEL (THAILAND) CO.,LTD. / PENTEL
OGILVY Bangkok THAILAND
G04 Social Behaviour & Cultural Insight
AURA INCENSE BARRICADE
D'LAS INTERNATIONAL (PVT) LTD. / AURA 'ALIYA' INCENSE STICK
TBWA\SRI LANKA Colombo SRI LANKA
Bronze Spike
C03 Use of Social Platforms
#UTPLAYYOURWORLD
UNIQLO / UT
CYBERAGENT Tokyo JAPAN
C02 Use of Mobile
STANDARDIZED NATIONAL SMARTPHONE DEBUT TEST
Y!MOBILE / MOBILE PHONE
HAKUHODO INC. Tokyo JAPAN
HELP THE KELP
RISHIRI TOWN / SMARTPHONE GAME
GEOMETRY GLOBAL Tokyo JAPAN
G04 Social Behaviour & Cultural Insight
THE MARVELOUSLY MARBLED SASHI POWER
SAGA CITY / SAGA BEEF
FACT Tokyo JAPAN
BABY CHAT
BAYER / ELEVIT
WUNDERMAN THOMPSON TOKYO JAPAN
C02 Use of Mobile
PRICELINE TACKLES FLU
PRICELINE / FLU SHOTS
PHD AUSTRALIA Melbourne AUSTRALIA
G04 Social Behaviour & Cultural Insight
1 SPOON INNOVATION
TORIDOLL HOLDINGS CORPORATION / MARUGAME UDON
DENTSU ISOBAR Tokyo JAPAN
POLO UNFAIL
VOLKSWAGEN / VOLKSWAGEN POLO
DDB SYDNEY AUSTRALIA
Short List
STOP THE DRAMA
MANULIFE INSURANCE / MANULIFE INSURANCE
TBWA\SINGAPORE SINGAPORE
VERY HAPPY MEAL
MCDONALD'S JAPAN / HAPPY MEAL
BEACON/LEO BURNETT Tokyo JAPAN
INTO THE SPOTLIGHT - GOOGLE SEARCH WORDS
UNILEVER LUX / LUX PURPOSE CAMPAIGN
WUNDERMAN THOMPSON Singapore SINGAPORE
Gold Spike
UNWASTED WASTE
WASHSWAT / LAUNDRY SERVICE PLATFORM
DAEHONG COMMUNICATIONS Seoul SOUTH KOREA
KECAP ABC - REAL HUSBANDS COOK
KRAFT HEINZ / KECAP ABC
VMLY&R Jakarta INDONESIA
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS
BBDO PAKISTAN Lahore PAKISTAN
Short List
HONOR THE DONOR
FORTIS HEALTHCARE / ORGAN DONATION
LEO BURNETT INDIA Mumbai INDIA
STORIES FROM THE OTHER SIDE
MTV / CSR
LEO BURNETT INDIA Mumbai INDIA
REUNITED
PHILAM LIFE / PHILAM LIFE RECRUITMENT - GENESIS
SEVEN AD Taguig THE PHILIPPINES
DULUX PUTS THE LID ON EVIL
DULUX / AKZONOBEL DULUX PAINTS
TAPROOT DENTSU Mumbai INDIA
MAXIS - DOOIT
MAXIS BROADBAND SDN BHD / TELECOMMUNICATIONS
ENSEMBLE WORLDWIDE Petaling Jaya MALAYSIA