Title Brand Product / Service Entrant Company Location Award
D02 Data-driven Targeting
THE ALGORITHM AGENT
STANDARD CHARTERED BANK / SIMPLY CASH VISA CARD
TBWA\HONG KONG HONG KONG SAR
A09 Consumer Services / Business to Business
THE ALGORITHM AGENT
STANDARD CHARTERED BANK / SIMPLY CASH VISA CARD
TBWA\HONG KONG HONG KONG SAR
D01 Data Strategy
THE ALGORITHM AGENT
STANDARD CHARTERED BANK / SIMPLY CASH VISA CARD
TBWA\HONG KONG HONG KONG SAR
B02 Use of Ambient Media: Small Scale
HUAWEI IJACK
HUAWEI / HUAWEI MATE20
DENTSU X Singapore SINGAPORE
G05 Breakthrough on a Budget
HUAWEI IJACK
HUAWEI / HUAWEI MATE20
DENTSU X Singapore SINGAPORE
B04 Use of Broadcast
GALAXY ENDGAME
HUAWEI / HUAWEI P30
DENTSU X Singapore SINGAPORE
F01 Copywriting
WE'RE HIRING...BASED ON LOOKS!
ISEHAN CO., LTD. / KISSME(CORPORATE BRAND)
DENTSU INC. Tokyo JAPAN
G04 Social Behaviour & Cultural Insight
WE'RE HIRING...BASED ON LOOKS!
ISEHAN CO., LTD. / KISSME(CORPORATE BRAND)
DENTSU INC. Tokyo JAPAN
B05 Use of Print / Outdoor
NARCOS THE CENSOR'S CUT
NETFLIX / NETFLIX
WUNDERMAN THOMPSON BANGKOK THAILAND
Short List
G03 Single Market Campaign
NARCOS THE CENSOR'S CUT
NETFLIX / NETFLIX
WUNDERMAN THOMPSON BANGKOK THAILAND
Short List
C03 Use of Social Platforms
FROM MATE TO MATE
HUAWEI CONSUMER BUSINESS GROUP THAILAND / HUAWEI
WUNDERMAN THOMPSON BANGKOK THAILAND
C05 Co-creation & User Generated Content
#FORESTRESCUE
FORESTIAS BY MQDC / FORESTIAS BY MQDC
WUNDERMAN THOMPSON BANGKOK THAILAND
A10 Not-for-profit / Charity / Government
100 WORDS PAIN_TING
SAVE THE CHILDREN KOREA / CHILDREN'S RIGHT
OVERMAN Seoul SOUTH KOREA
C01 Use of Digital Platforms
100 WORDS PAIN_TING
SAVE THE CHILDREN KOREA / CHILDREN'S RIGHT
OVERMAN Seoul SOUTH KOREA
B06 Use of Technology
HAGGLEBOT
FLIPKART INTERNET PVT LTD / SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
DENTSU WEBCHUTNEY Bangalore INDIA
Silver Spike
C02 Use of Mobile
HAGGLEBOT
FLIPKART INTERNET PVT LTD / SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
DENTSU WEBCHUTNEY Bangalore INDIA
Silver Spike
D03 Use of Real-time Data
REDCEIPT
KAKAO / KAKAO CORP.
CHEIL WORLDWIDE Seoul SOUTH KOREA
A08 Media / Entertainment
NIKKEI BLEND
Nikkei Inc. / NIKKEI BLEND
DENTSU INC. Tokyo JAPAN
E02 Launch / Re-launch
CODE NAME: URI
TRIGGER HAPPY / URI: THE SURGICAL STRIKE, THE FILM
DENTSU WEBCHUTNEY Mumbai INDIA
Short List
F02 Art Direction / Design
THE MOST CHALLENGING PINGPONG TABLE
JAPAN PARA TABLE TENNIS ASSOCIATION / PARA PINGPONG TABLE
TBWA\HAKUHODO INC. Tokyo JAPAN
Short List
A04 Consumer Durables
7:1 FURNITURE COLLECTION
HOMEPRO / 7:1 FURNITURE COLLECTION
BBDO BANGKOK THAILAND
A03 Healthcare
BAKAMOL P.O.D
BAKAMOL / BAKAMOL PARACETAMOL
BBDO BANGKOK THAILAND
A11 Corporate Social Responsibility (CSR) / Corporate Image
THE FORCE OF LOVE
7-ELEVEN TAIWAN / CSR
ADK TAIWAN Taipei City TAIPEI
F03 Experience Design
CLEVER CASH
SAVE STREET CHILD SIDOARJO / CLEVER CASH
HAKUHODO INDONESIA Jakarta INDONESIA
A02 Other FMCG
EVERY DOG HAS ITS AD
PUPPO / PUPPO
COLENSO BBDO Auckland NEW ZEALAND
G01 Local Brand
THE BUDDAH’S PROVIDER
MOGAO CAVE / CHARITY
TENCENT Shenzhen CHINA
B03 Use of Ambient Media: Large Scale
LIKAY
SB DESIGN SQUARE CO., LTD. / SB INTERIOR TEAM
VMLY&R THAILAND Bangkok THAILAND
E01 Acquisition & Retention
KFC CHRISTMAS POCKET STORE
YUM CHINA / KFC
ISOBAR CHINA Shanghai CHINA
A05 Automotive
THE THREE-POINTED-STAR COURT
MERCEDES-BENZ / MERCEDES-BENZ TAIWAN / C-CLASS
LEO BURNETT TAIWAN Taipei TAIPEI
A01 Food / Drink
RED BULL _GIVE LIFE TO THE NIGHT
TCP GROUP / RED BULL
VMLY&R INDOCHINA Ho Chi Minh VIETNAM
B01 Mailing
PASS ON THE BLESSING
SAVE THE CHILDREN / SAVE THE CHILDREN
WUNDERMAN THOMPSON Hong Kong HONG KONG SAR
A07 Travel / Leisure
A NEW NEW ZEALAND
KIWIRAIL / COASTAL PACIFIC
DDB NEW ZEALAND Auckland NEW ZEALAND
E03 Integrated Campaign Led by Direct
RED RESTAURANTS LIST
TAKASAKI CITY / CITY PROMOTION
HAKUHODO KETTLE INC Tokyo JAPAN
C04 Real-time Response
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA
Short List
E03 Integrated Campaign Led by Direct
TAKEN IN VICTORIA
RACV / SINGLE ITEM INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
A07 Travel / Leisure
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA
Silver Spike
A03 Healthcare
BABY CHAT
BAYER / ELEVIT
WUNDERMAN THOMPSON TOKYO JAPAN
A01 Food / Drink
DRUNK PRANK DELIVERY
HECATE / HECATE
CHERRY Tokyo JAPAN
B04 Use of Broadcast
R.I.P SIMON THE SLOTH
TRADE ME LTD. / LIFE DIRECT
VMLY&R Auckland NEW ZEALAND
B03 Use of Ambient Media: Large Scale
OATH PREMIUM COFFEE POP-UP SHOP
YAHOO TAIWAN / OATH PREMIUM SOLUTION
DENTSU ONE Taipei City TAIPEI
E01 Acquisition & Retention
OATH PREMIUM COFFEE POP-UP SHOP
YAHOO TAIWAN / OATH PREMIUM SOLUTION
DENTSU ONE Taipei City TAIPEI
G01 Local Brand
UCB AGROBANKING
UCB UCASH / UCASH
GREY BANGLADESH Dhaka BANGLADESH
Gold Spike
A02 Other FMCG
#IDIDNTKNOW
SC JOHNSON / ALL OUT
BBDO INDIA Gurgaon INDIA
F02 Art Direction / Design
HUNGRY PUFFS
FOODBANK WA / HUNGRY PUFFS
THE BRAND AGENCY Perth AUSTRALIA
A05 Automotive
THE REBORN LIGHT
NISSAN MOTOR CO., LTD / THE REBORN LIGHT
TBWA\HAKUHODO INC. Tokyo JAPAN
Short List
F03 Experience Design
THE QUIET TAXI
HYUNDAI MOTOR GROUP / HYUNDAI MOTOR GROUP
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
A11 Corporate Social Responsibility (CSR) / Corporate Image
THE SMILE PETITION
RICHART (TAISHIN INTERNATIONAL BANK) / DIGITAL BANKING
SUGARFUN CREATIVE Taipei TAIPEI
B06 Use of Technology
THE SMILE PETITION
RICHART (TAISHIN INTERNATIONAL BANK) / DIGITAL BANKING
SUGARFUN CREATIVE Taipei TAIPEI
G03 Single Market Campaign
EVERY DOG HAS ITS AD
PUPPO / PUPPO
COLENSO BBDO Auckland NEW ZEALAND
D02 Data-driven Targeting
EVERY DOG HAS ITS AD
PUPPO / PUPPO
COLENSO BBDO Auckland NEW ZEALAND
Short List