Title Brand Product / Service Entrant Company Location Award
B06 Use of Technology
POWERSHARE STATIONS
SAMSUNG / SPECIAL BUILD OUTDOOR
LEO BURNETT SYDNEY AUSTRALIA
D01 Data Strategy
THE #MOSTHAPPENING11.11
MALAYSIA AIRLINES / MALAYSIA AIRLINES
ADA Kuala Lumpur MALAYSIA
F03 Experience Design
RED BULL _GIVE LIFE TO THE NIGHT
TCP GROUP / RED BULL
VMLY&R INDOCHINA Ho Chi Minh VIETNAM
G01 Local Brand
KECAP ABC - REAL HUSBANDS COOK
KRAFT HEINZ / KECAP ABC
VMLY&R Jakarta INDONESIA
C01 Use of Digital Platforms
INTO THE SPOTLIGHT - GOOGLE SEARCH WORDS
UNILEVER LUX / LUX PURPOSE CAMPAIGN
WUNDERMAN THOMPSON Singapore SINGAPORE
F02 Art Direction / Design
OBRA TYPE FACE
AYALA MUSEUM / IMAO
WUNDERMAN THOMPSON Makati City THE PHILIPPINES
G05 Breakthrough on a Budget
COVER FOR THEIR OVERCONFIDENCE
RACV / PET INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
B05 Use of Print / Outdoor
TAKEN IN VICTORIA
RACV / SINGLE ITEM INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
B03 Use of Ambient Media: Large Scale
TOKYO 1-1-1 CAFE
UCC / UCC BLACK MUTO
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
E02 Launch / Re-launch
THE MARVELOUSLY MARBLED SASHI POWER
SAGA CITY / SAGA BEEF
FACT Tokyo JAPAN
D03 Use of Real-time Data
NIKKEI BLEND
Nikkei Inc. / NIKKEI BLEND
DENTSU INC. Tokyo JAPAN
A01 Food / Drink
KITKAT NAVI
NESTLE JAPAN / KITKAT
NESTLE JAPAN Kobe JAPAN
A09 Consumer Services / Business to Business
SANS FORGETICA
RMIT UNIVERSITY / RMIT (ROYAL MELBOURNE INSTITUTE OF TECHNOLOGY) UNIVERSITY
NAKED COMMUNICATIONS Sydney AUSTRALIA
Bronze Spike
G03 Single Market Campaign
FIREVASE
SAMSUNG FIRE & MARINE INSURANCE / SAMSUNG FIRE & MARINE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA
A11 Corporate Social Responsibility (CSR) / Corporate Image
BACK2LIFE
SAMSUNG / SOCIAL RESPONSIBILITY PROJECT
CHEIL PENGTAI Beijing CHINA
Bronze Spike
B02 Use of Ambient Media: Small Scale
HUNGRY PUFFS
FOODBANK WA / HUNGRY PUFFS
THE BRAND AGENCY Perth AUSTRALIA
Bronze Spike
C03 Use of Social Platforms
ADIDAS Z.N.E.
ADIDAS CHINA / ADIDAS ATHLETICS Z.N.E
TBWA\SHANGHAI CHINA
C05 Co-creation & User Generated Content
SAMURAI AVATAR
ALL NIPPON AIRWAYS / IS JAPAN COOL?
ENJIN Tokyo JAPAN
A10 Not-for-profit / Charity / Government
PLASTIC SALT
GREEN IS THE NEW BLACK / NON-PROFIT
DENTSU SINGAPORE SINGAPORE
C02 Use of Mobile
INFANT CPR
JASLOK HOSPITAL AND RESEARCH CENTRE / JASLOK HOSPITAL AND RESEARCH CENTRE
DENTSU WEBCHUTNEY Gurgaon INDIA
G04 Social Behaviour & Cultural Insight
WEARABLE POSTER
GRAB / GRAB WEARABLE POSTER
FLOCK Jakarta INDONESIA
SHE GIVES BIRTH, YOU GIVE BLOOD
THE AUSTRALIAN RED CROSS BLOOD SERVICE / THE AUSTRALIAN RED CROSS BLOOD SERVICE
CUMMINS & PARTNERS Melbourne AUSTRALIA
C05 Co-creation & User Generated Content
ADIDAS Z.N.E.
ADIDAS CHINA / ADIDAS ATHLETICS Z.N.E
TBWA\SHANGHAI CHINA
B02 Use of Ambient Media: Small Scale
SILENT TAPE
HANKOOK TIRE / ULTRA-LOW NOISE TIRE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
A10 Not-for-profit / Charity / Government
SAVE OUR SAND
AWAAZ FOUNDATION / ILLEGAL SAND MINING
BBDO INDIA Mumbai INDIA
C02 Use of Mobile
SOUND OF A NATION
CIMB BANK / CIMB SOUND OF A NATION
GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur MALAYSIA
C03 Use of Social Platforms
DRAMABAIT CAM
HISTORY CHANNEL / CELEBRITY CAR WARS SEASON 3
GOVT Singapore SINGAPORE
B03 Use of Ambient Media: Large Scale
KITKAT NAVI
NESTLE JAPAN / KITKAT
NESTLE JAPAN Kobe JAPAN
A09 Consumer Services / Business to Business
H2.0
DELOITTE / TECHNICAL CONSULTANCY SERVICES
DELOITTE AUSTRALIA Melbourne AUSTRALIA
E02 Launch / Re-launch
NON-BEER OCCASION SPONSORSHIPS
HEINEKEN / HEINEKEN 0.0
WUNDERMAN THOMPSON BANGKOK THAILAND
G03 Single Market Campaign
1 SPOON INNOVATION
TORIDOLL HOLDINGS CORPORATION / MARUGAME UDON
DENTSU ISOBAR Tokyo JAPAN
B05 Use of Print / Outdoor
UNDERCOVER CROSSWORDS
MINISTRY OF SOCIAL DEVELOPMENT/ OFFICE FOR SENIORS / ELDER ABUSE
FCB NEW ZEALAND Auckland NEW ZEALAND
Short List
A11 Corporate Social Responsibility (CSR) / Corporate Image
STOP THE DRAMA
MANULIFE INSURANCE / MANULIFE INSURANCE
TBWA\SINGAPORE SINGAPORE
G05 Breakthrough on a Budget
UNWASTED WASTE
WASHSWAT / LAUNDRY SERVICE PLATFORM
DAEHONG COMMUNICATIONS Seoul SOUTH KOREA
C01 Use of Digital Platforms
SPOTIFY STUDENT PREMIUM STORE
SPOTIFY / STUDENT PREMIUM
THE ROYALS Sydney AUSTRALIA
A01 Food / Drink
OREO X THE PALACE CAMPIGN
OREO / OREO
BLUEFOCUS DIGITAL Shanghai CHINA
D01 Data Strategy
WHEN CASH IS NO LONGER KING
BOOST / BOOST
ADA Kuala Lumpur MALAYSIA
B06 Use of Technology
#HABAMAZING SUMMER AR
UNILEVER PHILIPPINES INC. / SUNSILK
NUWORKS INTERACTIVE LABS, INC. Pasig THE PHILIPPINES
G01 Local Brand
HELP THE KELP
RISHIRI TOWN / SMARTPHONE GAME
GEOMETRY GLOBAL Tokyo JAPAN
G05 Breakthrough on a Budget
HELP THE KELP
RISHIRI TOWN / SMARTPHONE GAME
GEOMETRY GLOBAL Tokyo JAPAN
A11 Corporate Social Responsibility (CSR) / Corporate Image
#STOPMITHANI
HDFC BANK / PARIVARTAN
LEO BURNETT INDIA Mumbai INDIA
Bronze Spike
D01 Data Strategy
BEAT OF A BILLION
SPOTIFY / SPOTIFY
LEO BURNETT INDIA Mumbai INDIA
A01 Food / Drink
KECAP ABC - REAL HUSBANDS COOK
KRAFT HEINZ / KECAP ABC
VMLY&R Jakarta INDONESIA
E02 Launch / Re-launch
THE MOST FASHIONABLE BREAKFAST DROP
MCDONALD'S / MCGRIDDLES
LEO BURNETT SINGAPORE SINGAPORE
C01 Use of Digital Platforms
BREAST BUFFER
ALT BALAJI / BREAST CANCER AWARENESS
GREY INDIA Mumbai INDIA
G03 Single Market Campaign
ALL HAIL PATRICKS
ASIA PACIFIC BREWERIES / GUINNESS
IRIS SINGAPORE SINGAPORE
B03 Use of Ambient Media: Large Scale
SCUBER
TOURISM & EVENTS QUEENSLAND / GREAT BARRIER REEF
PUBLICIS Brisbane AUSTRALIA
Short List
B05 Use of Print / Outdoor
NEWSPAPER OF FATE
TV ASAHI CORPORATION / "YOUR NAME." TERRESTRIAL TELEVISION BROADCAST
DENTSU INC. Tokyo JAPAN
A09 Consumer Services / Business to Business
TAKEN IN VICTORIA
RACV / SINGLE ITEM INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
C03 Use of Social Platforms
THE EARNBASSADORS
VELOCITY FREQUENT FLYER / FREQUENT FLYER PROGRAM
CHE PROXIMITY Melbourne AUSTRALIA