Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Award
C03 Use of Social Platforms
SIX WORD SCHOLARSHIP OES SWINBURNE ONLINE	OGILVY AUSTRALIA Melbourne	AUSTRALIA
KEYBOARD WARRIOR M150 M150	FACEBOOK Singapore	SINGAPORE
RAMEN MASTER NAJIMATEI RAMEN SHOP A SIMPLE BOWL OF RAMEN	FACEBOOK Singapore	SINGAPORE
FORD MUSTANG CONVERTER FORD MUSTANG	FACEBOOK Sydney	AUSTRALIA
SANGOBION SYMPTOM PATROL P&G HEALTH SANGOBION IRON+	ACE SAATCHI & SAATCHI ADVERTISING Manila	THE PHILIPPINES
#BECYBERSAFE INTERNET & MOBILE MARKETING ASSOCIATION OF THE PHILIPPINES IMMAP #BECYBERSAFE	ACE SAATCHI & SAATCHI ADVERTISING Manila	THE PHILIPPINES
OREO X THE PALACE CAMPIGN OREO OREO	BLUEFOCUS DIGITAL Shanghai	CHINA
#BPM100 DANCE PROJECT JAPANESE RED CROSS SOCIETY, BYTEDANCE KK #BPM100 DANCE PROJECT	JAPANESE RED CROSS NATIONAL HEADQUARTERS Tokyo	JAPAN
TIME HIGHLIGHTER PENTEL (THAILAND) CO.,LTD. PENTEL	OGILVY Bangkok	THAILAND
#UTPLAYYOURWORLD UNIQLO UT	CYBERAGENT Tokyo	JAPAN
C04 Real-time Response
BRING ON WINTER AIR NEW ZEALAND AIR NEW ZEALAND	HOST/HAVAS Sydney	AUSTRALIA	Short List
C05 Co-creation & User Generated Content
#FORESTRESCUE FORESTIAS BY MQDC FORESTIAS BY MQDC	WUNDERMAN THOMPSON BANGKOK	THAILAND
VOICE OF HUNGER SWIGGY FOOD DELIVERY	DENTSU WEBCHUTNEY Bangalore	INDIA	Short List
MESSAGES OF CHANGE YOUTUBE YOUTUBE MUSIC	AKQA Tokyo	JAPAN
THE UNFOLLOWED PUMA AUSTRALIA PUMA TRAINING	HAVAS AUSTRALIA Melbourne	AUSTRALIA
KFC CHRISTMAS POCKET STORE YUM CHINA KFC	ISOBAR CHINA Shanghai	CHINA
SAMURAI AVATAR ALL NIPPON AIRWAYS IS JAPAN COOL?	ENJIN Tokyo	JAPAN
ADIDAS Z.N.E. ADIDAS CHINA ADIDAS ATHLETICS Z.N.E	TBWA\SHANGHAI	CHINA
LEANING TOWER OF BLACK KOALA’S MARCH THAI LOTTE KOALA’S MARCH COCOA VANILLA	DENTSU ONE (BANGKOK)	THAILAND
L&P TASTES LIKE... COCA COLA AMATIL LEMON AND PAEROA	DDB NEW ZEALAND Auckland	NEW ZEALAND
THE EARNBASSADORS VELOCITY FREQUENT FLYER FREQUENT FLYER PROGRAM	CHE PROXIMITY Melbourne	AUSTRALIA	Short List
1 SPOON INNOVATION TORIDOLL HOLDINGS CORPORATION MARUGAME UDON	DENTSU ISOBAR Tokyo	JAPAN
KEYBOARD WARRIOR M150 M150	FACEBOOK Singapore	SINGAPORE
#BPM100 DANCE PROJECT JAPANESE RED CROSS SOCIETY, BYTEDANCE KK #BPM100 DANCE PROJECT	JAPANESE RED CROSS NATIONAL HEADQUARTERS Tokyo	JAPAN
PRIDE MARCH EVERYWHERE GLOBE + TEAM MAGAZINE GLOBE + TEAM MAGAZINE	PROPEL MANILA Makati City	THE PHILIPPINES
#UTPLAYYOURWORLD UNIQLO UT	CYBERAGENT Tokyo	JAPAN
D01 Data Strategy
THE ALGORITHM AGENT STANDARD CHARTERED BANK SIMPLY CASH VISA CARD	TBWA\HONG KONG	HONG KONG SAR
DIVERSITY IN DISASTER PREPARATION YAHOO! JAPAN CSR	DENTSU INC. Tokyo	JAPAN
SAFETY HUB NRMA HOME INSURANCE	CHE PROXIMITY Melbourne	AUSTRALIA	Short List
TUNA SCOPE SOJITZ CORPORATION TUNA SCOPE	DENTSU INC. Tokyo	JAPAN
HAVE A LITTLE ADVENTURE TOURISM CENTRAL COAST CENTRAL COAST	AFFINITY Sydney	AUSTRALIA
THE #MOSTHAPPENING11.11 MALAYSIA AIRLINES MALAYSIA AIRLINES	ADA Kuala Lumpur	MALAYSIA
WHEN CASH IS NO LONGER KING BOOST BOOST	ADA Kuala Lumpur	MALAYSIA
BEAT OF A BILLION SPOTIFY SPOTIFY	LEO BURNETT INDIA Mumbai	INDIA
D02 Data-driven Targeting
THE ALGORITHM AGENT STANDARD CHARTERED BANK SIMPLY CASH VISA CARD	TBWA\HONG KONG	HONG KONG SAR
EVERY DOG HAS ITS AD PUPPO PUPPO	COLENSO BBDO Auckland	NEW ZEALAND	Short List
STICKY SEARCHUATIONS MARS CHOCOLATE AUSTRALIA MARS BAR	CLEMENGER BBDO MELBOURNE	AUSTRALIA	Short List
HAVE A LITTLE ADVENTURE TOURISM CENTRAL COAST CENTRAL COAST	AFFINITY Sydney	AUSTRALIA
THE #MOSTHAPPENING11.11 MALAYSIA AIRLINES MALAYSIA AIRLINES	ADA Kuala Lumpur	MALAYSIA
GOOGLE SEARCH - EASY QUESTIONS DON'T ALWAYS HAVE EASY ANSWERS GOOGLE GOOGLE SEARCH	TOASTER LIMITED SINGAPORE BRANCH	SINGAPORE
D03 Use of Real-time Data
REDCEIPT KAKAO KAKAO CORP.	CHEIL WORLDWIDE Seoul	SOUTH KOREA
BLOOD BEACON TAIPEI BLOOD CENTER BLOOD DONATION	WUNDERMAN THOMPSON Taipei	TAIPEI
BITCHES NEAR ME TAKEOVER KARMA ANIMAL FOUNDATION KARMA ANIMAL FOUNDATION	DENTSU WEBCHUTNEY Gurgaon	INDIA
FOOD PULSE - THE APP THAT TURNS NOISE INTO KNOWLEDGE UNILEVER FOOD SOLUTIONS FOOD PULSE MOBILE APP	MRM//McCANN Singapore	SINGAPORE
FACE THE CITY JOHNSON AND JOHNSON CONSUMER (THAILAND) - NEUTROGENA DEEP CLEAN NEUTROGENA DEEP CLEAN	INITIATIVE Bangkok	THAILAND
NIKKEI BLEND Nikkei Inc. NIKKEI BLEND	DENTSU INC. Tokyo	JAPAN
E01 Acquisition & Retention
KFC CHRISTMAS POCKET STORE YUM CHINA KFC	ISOBAR CHINA Shanghai	CHINA
OATH PREMIUM COFFEE POP-UP SHOP YAHOO TAIWAN OATH PREMIUM SOLUTION	DENTSU ONE Taipei City	TAIPEI
INTO THE SPOTLIGHT - GOOGLE SEARCH WORDS UNILEVER LUX LUX PURPOSE CAMPAIGN	WUNDERMAN THOMPSON Singapore	SINGAPORE	Silver
HAVE A LITTLE ADVENTURE TOURISM CENTRAL COAST CENTRAL COAST	AFFINITY Sydney	AUSTRALIA

C03 Use of Social Platforms
SIX WORD SCHOLARSHIP
OES / SWINBURNE ONLINE

OGILVY AUSTRALIA Melbourne

AUSTRALIA
KEYBOARD WARRIOR
M150 / M150

FACEBOOK Singapore

SINGAPORE
RAMEN MASTER
NAJIMATEI RAMEN SHOP / A SIMPLE BOWL OF RAMEN

FACEBOOK Singapore

SINGAPORE
FORD MUSTANG CONVERTER
FORD / MUSTANG

FACEBOOK Sydney

AUSTRALIA
SANGOBION SYMPTOM PATROL
P&G HEALTH / SANGOBION IRON+

ACE SAATCHI & SAATCHI ADVERTISING Manila

THE PHILIPPINES
#BECYBERSAFE
INTERNET & MOBILE MARKETING ASSOCIATION OF THE PHILIPPINES / IMMAP #BECYBERSAFE

ACE SAATCHI & SAATCHI ADVERTISING Manila

THE PHILIPPINES
OREO X THE PALACE CAMPIGN
OREO / OREO

BLUEFOCUS DIGITAL Shanghai

CHINA
#BPM100 DANCE PROJECT
JAPANESE RED CROSS SOCIETY, BYTEDANCE KK / #BPM100 DANCE PROJECT

JAPANESE RED CROSS NATIONAL HEADQUARTERS Tokyo

JAPAN
TIME HIGHLIGHTER
PENTEL (THAILAND) CO.,LTD. / PENTEL

OGILVY Bangkok

THAILAND
#UTPLAYYOURWORLD
UNIQLO / UT

CYBERAGENT Tokyo

JAPAN

C04 Real-time Response
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND

HOST/HAVAS Sydney

AUSTRALIA

Short List