Title Brand Product / Service Entrant Company Location Award
F01 Copywriting
PRE-TESTIE BESTIE
HEALTH PROMOTION AGENCY / DON'T KNOW DON'T DRINK
FCB NEW ZEALAND Auckland NEW ZEALAND
F02 Art Direction / Design
THE VERY HAPPY MEAL FONT.
MCDONALD'S JAPAN / HAPPY MEAL
BEACON/LEO BURNETT Tokyo JAPAN
D01 Data Strategy
TUNA SCOPE
SOJITZ CORPORATION / TUNA SCOPE
DENTSU INC. Tokyo JAPAN
A02 Other FMCG
AURA INCENSE BARRICADE
D'LAS INTERNATIONAL (PVT) LTD. / AURA 'ALIYA' INCENSE STICK
TBWA\SRI LANKA Colombo SRI LANKA
Silver Spike
G01 Local Brand
RED RESTAURANTS LIST
TAKASAKI CITY / CITY PROMOTION
HAKUHODO KETTLE INC Tokyo JAPAN
B03 Use of Ambient Media: Large Scale
GOOGLE DUO FATHER'S DAY SURPRISE
GOOGLE / GOOGLE DUO
TOASTER LIMITED SINGAPORE BRANCH SINGAPORE
A01 Food / Drink
THE SINGING PIZZA
QSR / PIZZA HUT
TBWA\KUALA LUMPUR MALAYSIA
C01 Use of Digital Platforms
BACK2LIFE
SAMSUNG / SOCIAL RESPONSIBILITY PROJECT
CHEIL PENGTAI Beijing CHINA
Bronze Spike
D03 Use of Real-time Data
FOOD PULSE - THE APP THAT TURNS NOISE INTO KNOWLEDGE
UNILEVER FOOD SOLUTIONS / FOOD PULSE MOBILE APP
MRM//McCANN Singapore SINGAPORE
A11 Corporate Social Responsibility (CSR) / Corporate Image
MAKE YOUR ENERGY COUNT
INFINITI / INFINITI HYBRID
CHEIL WORLDWIDE BEIJING CHINA
F03 Experience Design
EATREE PLATES
LIFULL / EATREE PLATES
LIFULL Tokyo JAPAN
G03 Single Market Campaign
SONS #SHARETHELOAD
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
B04 Use of Broadcast
NIGHT SHAKE DRILL BROADCAST
FUKUSHIMA-MINPO CO./RADIO FUKUSHIMA CO. / FUKUSHIMA-MINPO
DENTSU INC. Tokyo JAPAN
A09 Consumer Services / Business to Business
UCB AGROBANKING
UCB UCASH / UCASH
GREY BANGLADESH Dhaka BANGLADESH
Grand Prix
E02 Launch / Re-launch
UCB AGROBANKING
UCB UCASH / UCASH
GREY BANGLADESH Dhaka BANGLADESH
Silver Spike
B05 Use of Print / Outdoor
SILENT TAPE
HANKOOK TIRE / ULTRA-LOW NOISE TIRE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
B06 Use of Technology
THE QUIET TAXI
HYUNDAI MOTOR GROUP / HYUNDAI MOTOR GROUP
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
C03 Use of Social Platforms
KFC CHRISTMAS POCKET STORE
YUM CHINA / KFC
ISOBAR CHINA Shanghai CHINA
C05 Co-creation & User Generated Content
THE UNFOLLOWED
PUMA AUSTRALIA / PUMA TRAINING
HAVAS AUSTRALIA Melbourne AUSTRALIA
A10 Not-for-profit / Charity / Government
MEMO_O_KE
THE ALZHEIMER FOUNDATION OF THAILAND / THE ALZHEIMER FOUNDATION OF THAILAND
DENTSU ONE (BANGKOK) THAILAND
B02 Use of Ambient Media: Small Scale
LOVE LABEL
NAN MEE CO., LTD. / HORSE
DENTSU ONE (BANGKOK) THAILAND
G05 Breakthrough on a Budget
CODE NAME: URI
TRIGGER HAPPY / URI: THE SURGICAL STRIKE, THE FILM
DENTSU WEBCHUTNEY Mumbai INDIA
G04 Social Behaviour & Cultural Insight
THE HALF BISCUIT
LEGACY AUSTRALIA & RSA NEW ZEALAND / THE HALF BISCUIT
VMLY&R MELBOURNE AUSTRALIA
C02 Use of Mobile
REDCEIPT
KAKAO / KAKAO CORP.
CHEIL WORLDWIDE Seoul SOUTH KOREA
MISSION ENLIGHTENING
TENCENT FOUDATION / TENCENT FOUNDATION
HYLINK DIGITAL SOLUTIONS Guangzhou CHINA
G04 Social Behaviour & Cultural Insight
DIVERSITY IN DISASTER PREPARATION
YAHOO! JAPAN / CSR
DENTSU INC. Tokyo JAPAN
C05 Co-creation & User Generated Content
KFC CHRISTMAS POCKET STORE
YUM CHINA / KFC
ISOBAR CHINA Shanghai CHINA
A10 Not-for-profit / Charity / Government
SHE GIVES BIRTH, YOU GIVE BLOOD
THE AUSTRALIAN RED CROSS BLOOD SERVICE / THE AUSTRALIAN RED CROSS BLOOD SERVICE
CUMMINS & PARTNERS Melbourne AUSTRALIA
G05 Breakthrough on a Budget
SPECIFICALLY A BOTTLE
ASAHI BEER / ASAHI SUPER DRY
I&S BBDO Tokyo JAPAN
C03 Use of Social Platforms
#IDIDNTKNOW
SC JOHNSON / ALL OUT
BBDO INDIA Gurgaon INDIA
B02 Use of Ambient Media: Small Scale
SAVE OUR SAND
AWAAZ FOUNDATION / ILLEGAL SAND MINING
BBDO INDIA Mumbai INDIA
G03 Single Market Campaign
A CLASS TEXT TEST DRIVE
MERCEDES-BENZ / THE NEW A-CLASS.
BBDO TAIWAN Taipei City TAIPEI
A11 Corporate Social Responsibility (CSR) / Corporate Image
EATREE PLATES
LIFULL / EATREE PLATES
LIFULL Tokyo JAPAN
E02 Launch / Re-launch
DRAMABAIT CAM
HISTORY CHANNEL / CELEBRITY CAR WARS SEASON 3
GOVT Singapore SINGAPORE
F03 Experience Design
DOME TO HOME
MOGAO CAVE / DIGITAL GALLERY OF MOGAO CAVE
TENCENT Shenzhen CHINA
Bronze Spike
A09 Consumer Services / Business to Business
FIREVASE
SAMSUNG FIRE & MARINE INSURANCE / SAMSUNG FIRE & MARINE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
B05 Use of Print / Outdoor
AVOID HUMANS
TADOBA WILDLIFE SANCTUARY AND IRAI SAFARI / WILDLIFE SANCTUARY AND SAFARI
FAMOUS INNOVATIONS Mumbai INDIA
A01 Food / Drink
TUNA SCOPE
SOJITZ CORPORATION / TUNA SCOPE
DENTSU INC. Tokyo JAPAN
G01 Local Brand
SAFETY HUB
NRMA / HOME INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Short List
B03 Use of Ambient Media: Large Scale
H2.0
DELOITTE / TECHNICAL CONSULTANCY SERVICES
DELOITTE AUSTRALIA Melbourne AUSTRALIA
B06 Use of Technology
H2.0
DELOITTE / TECHNICAL CONSULTANCY SERVICES
DELOITTE AUSTRALIA Melbourne AUSTRALIA
C01 Use of Digital Platforms
THE MOTHER'SDAY SPOKESWOMAN
LOTTE CO., LTD. / GHANA
DENTSU INC. Tokyo JAPAN
D03 Use of Real-time Data
FACE THE CITY
JOHNSON AND JOHNSON CONSUMER (THAILAND) - NEUTROGENA DEEP CLEAN / NEUTROGENA DEEP CLEAN
INITIATIVE Bangkok THAILAND
F02 Art Direction / Design
88 REASONS
JFOODO / BRAND CAMPAIGN
JFOODO Tokyo JAPAN
D01 Data Strategy
HAVE A LITTLE ADVENTURE
TOURISM CENTRAL COAST / CENTRAL COAST
AFFINITY Sydney AUSTRALIA
E01 Acquisition & Retention
OREO SUMMER CAMPAIGN
OREO / OREO
BLUEFOCUS DIGITAL Shanghai CHINA
D02 Data-driven Targeting
THE #MOSTHAPPENING11.11
MALAYSIA AIRLINES / MALAYSIA AIRLINES
ADA Kuala Lumpur MALAYSIA
F01 Copywriting
RECIPEOKE
HORMEL FOODS INTERNATIONAL / SPAMĀ® BRAND
BBDO GUERRERO Makati City THE PHILIPPINES
A03 Healthcare
PRICELINE TACKLES FLU
PRICELINE / FLU SHOTS
PHD AUSTRALIA Melbourne AUSTRALIA
D02 Data-driven Targeting
GOOGLE SEARCH - EASY QUESTIONS DON'T ALWAYS HAVE EASY ANSWERS
GOOGLE / GOOGLE SEARCH
TOASTER LIMITED SINGAPORE BRANCH SINGAPORE