Title Brand Product / Service Entrant Company Location Award
F01 Copywriting
SKIP ADS FOR 3MONTH
LG U+ / LG UPLUS X YOUTUBE PREMIUM
PENTACLE Seoul SOUTH KOREA
D01 Data Strategy
DIVERSITY IN DISASTER PREPARATION
YAHOO! JAPAN / CSR
DENTSU INC. Tokyo JAPAN
D03 Use of Real-time Data
BLOOD BEACON
TAIPEI BLOOD CENTER / BLOOD DONATION
WUNDERMAN THOMPSON Taipei TAIPEI
A10 Not-for-profit / Charity / Government
MISSION ENLIGHTENING
TENCENT FOUDATION / TENCENT FOUNDATION
HYLINK DIGITAL SOLUTIONS Guangzhou CHINA
Short List
C01 Use of Digital Platforms
MISSION ENLIGHTENING
TENCENT FOUDATION / TENCENT FOUNDATION
HYLINK DIGITAL SOLUTIONS Guangzhou CHINA
Short List
A06 Retail
TARGETED GIFT
JD CENTRAL / VALENTINE'S DAY CAMPAIGN
BBDO BANGKOK THAILAND
E02 Launch / Re-launch
7:1 FURNITURE COLLECTION
HOMEPRO / 7:1 FURNITURE COLLECTION
BBDO BANGKOK THAILAND
Short List
A08 Media / Entertainment
CODE NAME: URI
TRIGGER HAPPY / URI: THE SURGICAL STRIKE, THE FILM
DENTSU WEBCHUTNEY Mumbai INDIA
Short List
A09 Consumer Services / Business to Business
THE MONTH-END COLLECTION
EARLYSALARY / APP/MICRO LOAN
DENTSU WEBCHUTNEY Mumbai INDIA
B02 Use of Ambient Media: Small Scale
THE HALF BISCUIT
LEGACY AUSTRALIA & RSA NEW ZEALAND / THE HALF BISCUIT
VMLY&R MELBOURNE AUSTRALIA
B05 Use of Print / Outdoor
RAIN TREE - CHANGEABLE POSTER
NEPA / NEPA
CHEIL WORLDWIDE Seoul SOUTH KOREA
C03 Use of Social Platforms
VOICE OF HUNGER
SWIGGY / FOOD DELIVERY
DENTSU WEBCHUTNEY Bangalore INDIA
Short List
C05 Co-creation & User Generated Content
VOICE OF HUNGER
SWIGGY / FOOD DELIVERY
DENTSU WEBCHUTNEY Bangalore INDIA
Short List
G04 Social Behaviour & Cultural Insight
HAGGLEBOT
FLIPKART INTERNET PVT LTD / SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
DENTSU WEBCHUTNEY Bangalore INDIA
Silver Spike
G05 Breakthrough on a Budget
EXTRA REMINDER
WRIGLEY'S EXTRA / WRIGLEY'S EXTRA CHEWING GUM
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
C02 Use of Mobile
VOICE OF HUNGER
SWIGGY / FOOD DELIVERY
DENTSU WEBCHUTNEY Bangalore INDIA
Short List
G05 Breakthrough on a Budget
FROM MATE TO MATE
HUAWEI CONSUMER BUSINESS GROUP THAILAND / HUAWEI
WUNDERMAN THOMPSON BANGKOK THAILAND
G04 Social Behaviour & Cultural Insight
REDCEIPT
KAKAO / KAKAO CORP.
CHEIL WORLDWIDE Seoul SOUTH KOREA
B05 Use of Print / Outdoor
POSTABLE FUKUSHIMA LOCAL PAPER
FUKUSHIMA-MINPO CO. / FUKUSHIMA-MINPO
DENTSU INC. Tokyo JAPAN
Short List
C03 Use of Social Platforms
TARGETED GIFT
JD CENTRAL / VALENTINE'S DAY CAMPAIGN
BBDO BANGKOK THAILAND
A10 Not-for-profit / Charity / Government
CLEVER CASH
SAVE STREET CHILD SIDOARJO / CLEVER CASH
HAKUHODO INDONESIA Jakarta INDONESIA
B02 Use of Ambient Media: Small Scale
CLEVER CASH
SAVE STREET CHILD SIDOARJO / CLEVER CASH
HAKUHODO INDONESIA Jakarta INDONESIA
C05 Co-creation & User Generated Content
MESSAGES OF CHANGE
YOUTUBE / YOUTUBE MUSIC
AKQA Tokyo JAPAN
E02 Launch / Re-launch
THE THREE-POINTED-STAR COURT
MERCEDES-BENZ / MERCEDES-BENZ TAIWAN / C-CLASS
LEO BURNETT TAIWAN Taipei TAIPEI
C01 Use of Digital Platforms
SKIP ADS FOR 3MONTH
LG U+ / LG UPLUS X YOUTUBE PREMIUM
PENTACLE Seoul SOUTH KOREA
D03 Use of Real-time Data
BITCHES NEAR ME TAKEOVER
KARMA ANIMAL FOUNDATION / KARMA ANIMAL FOUNDATION
DENTSU WEBCHUTNEY Gurgaon INDIA
A11 Corporate Social Responsibility (CSR) / Corporate Image
SOLAR BOAT : CLEAN UP MEKONG
HANWHA / HANWHA
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
G01 Local Brand
SPECIFICALLY A BOTTLE
ASAHI BEER / ASAHI SUPER DRY
I&S BBDO Tokyo JAPAN
A05 Automotive
SILENT TAPE
HANKOOK TIRE / ULTRA-LOW NOISE TIRE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
B03 Use of Ambient Media: Large Scale
THE REBORN LIGHT
NISSAN MOTOR CO., LTD / THE REBORN LIGHT
TBWA\HAKUHODO INC. Tokyo JAPAN
B06 Use of Technology
FUTON AIRING FORECAST
KAO / RESESH PROTECT GUARD
I&S BBDO Tokyo JAPAN
A02 Other FMCG
SONS #SHARETHELOAD
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
G03 Single Market Campaign
#IDIDNTKNOW
SC JOHNSON / ALL OUT
BBDO INDIA Gurgaon INDIA
A09 Consumer Services / Business to Business
OATH PREMIUM COFFEE POP-UP SHOP
YAHOO TAIWAN / OATH PREMIUM SOLUTION
DENTSU ONE Taipei City TAIPEI
A01 Food / Drink
STICKY SEARCHUATIONS
MARS CHOCOLATE AUSTRALIA / MARS BAR
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
D02 Data-driven Targeting
STICKY SEARCHUATIONS
MARS CHOCOLATE AUSTRALIA / MARS BAR
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
A06 Retail
NAUGHTY OR NICE BAUBLE
MYER / MYER
CLEMENGER BBDO MELBOURNE AUSTRALIA
A08 Media / Entertainment
DRAMABAIT CAM
HISTORY CHANNEL / CELEBRITY CAR WARS SEASON 3
GOVT Singapore SINGAPORE
F03 Experience Design
SHAREABLE EMOJI STICKER
KABAYA FOODS CORPORATION / PURERAL GUMMY
I&S BBDO Tokyo JAPAN
B04 Use of Broadcast
L05T
LOTTO NEW ZEALAND / POWERBALL
DDB NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
D01 Data Strategy
SAFETY HUB
NRMA / HOME INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Short List
F01 Copywriting
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA
Short List
A03 Healthcare
FACE 2 FACE
GENESIS SCHOOL FOR SPECIAL EDUCATION / FACE 2 FACE LEARNING MOBILE APPLICATION
GENESIS SCHOOL FOR SPECIAL EDUCATION Singapore SINGAPORE
F02 Art Direction / Design
OAT THE GOAT
MINISTRY OF EDUCATION / ANTI-BULLYING CAMPAIGN
FCB NEW ZEALAND Auckland NEW ZEALAND
Short List
E03 Integrated Campaign Led by Direct
STRANGER THAILAND
NETFLIX / NETFLIX
WUNDERMAN THOMPSON BANGKOK THAILAND
E01 Acquisition & Retention
INTO THE SPOTLIGHT - GOOGLE SEARCH WORDS
UNILEVER LUX / LUX PURPOSE CAMPAIGN
WUNDERMAN THOMPSON Singapore SINGAPORE
Silver Spike
A07 Travel / Leisure
THE #MOSTHAPPENING11.11
MALAYSIA AIRLINES / MALAYSIA AIRLINES
ADA Kuala Lumpur MALAYSIA
A03 Healthcare
999 WARM-HEARTED LEGGINGS
SAN JIU MEDICINE TRADE CO., LTD / 999 GANMAOLING KELI
SERVICEPLAN CHINA Beijing CHINA
D02 Data-driven Targeting
HAVE A LITTLE ADVENTURE
TOURISM CENTRAL COAST / CENTRAL COAST
AFFINITY Sydney AUSTRALIA
E01 Acquisition & Retention
HAVE A LITTLE ADVENTURE
TOURISM CENTRAL COAST / CENTRAL COAST
AFFINITY Sydney AUSTRALIA