Title | LOVE VERSES HATE |
Brand | TEAM MAGAZINE, YOUNG STAR, SCOUT MAGAZINE, PREEN PH, VILLAGE PIPOL |
Product / Service | TEAM MAGAZINE, YOUNG STAR, SCOUT MAGAZINE, PREEN PH, VILLAGE PIPOL |
Category | B02. Use of Ambient Media: Small Scale |
Entrant | PROPEL MANILA Makati City, THE PHILIPPINES |
Idea Creation | PROPEL MANILA Makati City, THE PHILIPPINES |
Production | PROPEL STUDIOS Makati, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
JC Valenzuela | Propel Manila | Chief Executive Officer |
Raymund Sison | Propel Manila | Chief Creative Officer |
Aiko So | Propel Manila | Creative Director |
AJ Marquez | Propel Manila | Business Unit Director |
Earl Guico | Propel Manila | Digital Producer |
Eri Carunungan | Propel Manila | Senior Copywriter |
Hayami Kudo | Propel Manila | Senior Art Director |
Joseph Yuhico | Propel Manila | Copywriter |
Pablo Lorenzo III | Propel Manila | Art Director |
Brent Guzman | Propel Manila | Content Creator |
Lauren Galicia | Propel Manila | Copywriter |
Rachel Clavio | Propel Manila | Account Director |
Zari Sabelita | Propel Manila | Account Director |
Christa Gutierrez | Propel Manila | Account Manager |
Ivy Cabal | Propel Manila | Data Analyst |
Raven Austria | Propel Manila | Data Analyst |
Maxlee Merida | Propel Manila | Lead Data Analyst |
Anna Tejero | Propel Manila | Data Analyst |
Patty Villegas | Propel Manila | Community Manager |
Kay Cardeño | Propel Manila | Lead Community Manager |
Melo Esguerra | Love Is All We Need Coalition | Client |
Paolo Lorenzana | TEAM Magazine | Publisher and Editor-in-Chief |
Jackie Arias | Preen Magazine | Associate Editor |
Oliver Emocling | Scout Magazine | Author |
Jim Zamora | Village Pipol Magazine | Editor-in-Chief |
Maine Manalansan | Young Star Magazine | Author |
Pablo Lorenzo III | Propel Manila | Content Creator |
Brent Guzman | Propel Manila | Content Creator |
Hayami Kudo | Propel Manila | Senior Art Director |
Melo Esguerra | Love Is All We Need Coalition | Chairperson |
Paolo Lorenzana | TEAM Magazine | Publisher and Editor-in-Chief |
Jackie Arias | Preen Magazine | Associate Editor |
Oliver Emocling | Scout Magazine | Author |
Jim Zamora | Village Pipol Magazine | Editor-in-Chief |
Maine Manalansan | Young Star Magazine | Author |
This idea is a bold provocative face to face confrontation of the LGBTQ+ community and the religious sector. Every Pride Parade, anti-LGBTQ+ activists come to spread hate using verses of the Bible. So on this year's Pride Parade, five publications united to turn the weapon these religious activists used against LGBTQ+ into a shield that spreads love to the community. Through provocative Love Verses Hate parade placards, situated and demonstrated right in the area where anti-LGBTQ+ religious activists stand to discriminate and spread hate. An eye for an eye. A tooth for a tooth. A verse for a verse.
The Bible has always been used as a weapon to discriminate and spread hate against the LGBTQ+ community. It’s more prevalent in the Philippines where 85% of the country is Catholic. Every Pride Month in the Philippines, anti-LGBTQ+ activists come to spread hate online and on Pride Parade, using verses of the Bible.
On the eve of Pride Month, five publications – Team Magazine, Preen, Scout Magazine, Young Star, Village Pipol – united to turn the very weapon used against LGBTQ+ into a shield that spreads love to the community. Introducing Love Verses Hate. Demonstrating the truth that there are more Bible verses that show love to LGBTQ+ than verses used to hate and discriminate. Reclaiming the very core of the Bible – that it’s always been about acceptance, not discrimination. That it has always meant to unite, not divide. That it's always about love, never about hate.
The target was bullseye -- religious groups who use verses of the Bible to spread hate and discriminate LGBTQ+. The approach was simple and provocative -- an eye for an eye, a tooth for a tooth, a verse for a verse. Using the very same weapon they use to discriminate as a shield that spreads love for the LGBTQ+ community. Reclaiming the very core of the Bible -- love.
The verses were carefully selected from the books of the Bible – highlighting some of the most powerful verses in over 20 provocative designs that married LGBTQ+ symbolisms and religious iconographies. The provocative verses were launched on the eve of Pride Month, releasing verse after verse, design after design, week after week on social media platforms. Leading up to the Metro Manila Pride March, where Love Verses Hate designs were turned into parade placards, shirts, and totes, situated and displayed right in the area where anti-LGBTQ+ religious activists stand to discriminate and spread hate. A bold provocative face-to-face confrontation of the LGBTQ+ community and the religious sector.
People started using the verses to respond to the controversial anti-LGBTQ+ hate posts by a religious group. Sparking debates and conversations on social media – unfortunately with more hate than love. And then a little miracle happened. On the day of the Pride Parade, different religious groups joined the march with placards of apology to the LGBTQ+ community. A historic moment when love triumphed over hate.