Title Brand Product / Service Entrant Company Location Award
G05 Breakthrough on a Budget
EXTRA REMINDER
WRIGLEY'S EXTRA / WRIGLEY'S EXTRA CHEWING GUM
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
B02 Use of Ambient Media: Small Scale
THE HALF BISCUIT
LEGACY AUSTRALIA & RSA NEW ZEALAND / THE HALF BISCUIT
VMLY&R MELBOURNE AUSTRALIA
G04 Social Behaviour & Cultural Insight
THE HALF BISCUIT
LEGACY AUSTRALIA & RSA NEW ZEALAND / THE HALF BISCUIT
VMLY&R MELBOURNE AUSTRALIA
C05 Co-creation & User Generated Content
THE UNFOLLOWED
PUMA AUSTRALIA / PUMA TRAINING
HAVAS AUSTRALIA Melbourne AUSTRALIA
A10 Not-for-profit / Charity / Government
SHE GIVES BIRTH, YOU GIVE BLOOD
THE AUSTRALIAN RED CROSS BLOOD SERVICE / THE AUSTRALIAN RED CROSS BLOOD SERVICE
CUMMINS & PARTNERS Melbourne AUSTRALIA
G04 Social Behaviour & Cultural Insight
SHE GIVES BIRTH, YOU GIVE BLOOD
THE AUSTRALIAN RED CROSS BLOOD SERVICE / THE AUSTRALIAN RED CROSS BLOOD SERVICE
CUMMINS & PARTNERS Melbourne AUSTRALIA
A10 Not-for-profit / Charity / Government
HUNGRY PUFFS
FOODBANK WA / HUNGRY PUFFS
THE BRAND AGENCY Perth AUSTRALIA
Silver Spike
B02 Use of Ambient Media: Small Scale
HUNGRY PUFFS
FOODBANK WA / HUNGRY PUFFS
THE BRAND AGENCY Perth AUSTRALIA
Bronze Spike
F02 Art Direction / Design
HUNGRY PUFFS
FOODBANK WA / HUNGRY PUFFS
THE BRAND AGENCY Perth AUSTRALIA
A01 Food / Drink
STICKY SEARCHUATIONS
MARS CHOCOLATE AUSTRALIA / MARS BAR
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
D02 Data-driven Targeting
STICKY SEARCHUATIONS
MARS CHOCOLATE AUSTRALIA / MARS BAR
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
A06 Retail
NAUGHTY OR NICE BAUBLE
MYER / MYER
CLEMENGER BBDO MELBOURNE AUSTRALIA
A10 Not-for-profit / Charity / Government
DEADLY QUESTIONS
ABORIGINAL VICTORIA, DEPARTMENT OF PREMIER & CABINET / ABORIGINAL VICTORIA, DEPARTMENT OF PREMIER & CABINET
CLEMENGER BBDO MELBOURNE AUSTRALIA
Silver Spike
G04 Social Behaviour & Cultural Insight
DEADLY QUESTIONS
ABORIGINAL VICTORIA, DEPARTMENT OF PREMIER & CABINET / ABORIGINAL VICTORIA, DEPARTMENT OF PREMIER & CABINET
CLEMENGER BBDO MELBOURNE AUSTRALIA
Gold Spike
A09 Consumer Services / Business to Business
H2.0
DELOITTE / TECHNICAL CONSULTANCY SERVICES
DELOITTE AUSTRALIA Melbourne AUSTRALIA
B03 Use of Ambient Media: Large Scale
H2.0
DELOITTE / TECHNICAL CONSULTANCY SERVICES
DELOITTE AUSTRALIA Melbourne AUSTRALIA
B06 Use of Technology
H2.0
DELOITTE / TECHNICAL CONSULTANCY SERVICES
DELOITTE AUSTRALIA Melbourne AUSTRALIA
A07 Travel / Leisure
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA
Silver Spike
C04 Real-time Response
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA
Short List
F01 Copywriting
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA
Short List
C03 Use of Social Platforms
THE EARNBASSADORS
VELOCITY FREQUENT FLYER / FREQUENT FLYER PROGRAM
CHE PROXIMITY Melbourne AUSTRALIA
C05 Co-creation & User Generated Content
THE EARNBASSADORS
VELOCITY FREQUENT FLYER / FREQUENT FLYER PROGRAM
CHE PROXIMITY Melbourne AUSTRALIA
Short List
B02 Use of Ambient Media: Small Scale
COVER FOR THEIR OVERCONFIDENCE
RACV / PET INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
G05 Breakthrough on a Budget
COVER FOR THEIR OVERCONFIDENCE
RACV / PET INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
B05 Use of Print / Outdoor
TAKEN IN VICTORIA
RACV / SINGLE ITEM INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
A09 Consumer Services / Business to Business
TAKEN IN VICTORIA
RACV / SINGLE ITEM INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
E03 Integrated Campaign Led by Direct
TAKEN IN VICTORIA
RACV / SINGLE ITEM INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
C02 Use of Mobile
SAFETY HUB
NRMA / HOME INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Short List
D01 Data Strategy
SAFETY HUB
NRMA / HOME INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Short List
G01 Local Brand
SAFETY HUB
NRMA / HOME INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Short List
C03 Use of Social Platforms
SIX WORD SCHOLARSHIP
OES / SWINBURNE ONLINE
OGILVY AUSTRALIA Melbourne AUSTRALIA
G04 Social Behaviour & Cultural Insight
POLO UNFAIL
VOLKSWAGEN / VOLKSWAGEN POLO
DDB SYDNEY AUSTRALIA
Short List
B03 Use of Ambient Media: Large Scale
SCUBER
TOURISM & EVENTS QUEENSLAND / GREAT BARRIER REEF
PUBLICIS Brisbane AUSTRALIA
Short List
C01 Use of Digital Platforms
SPOTIFY STUDENT PREMIUM STORE
SPOTIFY / STUDENT PREMIUM
THE ROYALS Sydney AUSTRALIA
C03 Use of Social Platforms
FORD MUSTANG CONVERTER
FORD / MUSTANG
FACEBOOK Sydney AUSTRALIA
D01 Data Strategy
HAVE A LITTLE ADVENTURE
TOURISM CENTRAL COAST / CENTRAL COAST
AFFINITY Sydney AUSTRALIA
D02 Data-driven Targeting
HAVE A LITTLE ADVENTURE
TOURISM CENTRAL COAST / CENTRAL COAST
AFFINITY Sydney AUSTRALIA
E01 Acquisition & Retention
HAVE A LITTLE ADVENTURE
TOURISM CENTRAL COAST / CENTRAL COAST
AFFINITY Sydney AUSTRALIA
A09 Consumer Services / Business to Business
SANS FORGETICA
RMIT UNIVERSITY / RMIT (ROYAL MELBOURNE INSTITUTE OF TECHNOLOGY) UNIVERSITY
NAKED COMMUNICATIONS Sydney AUSTRALIA
Bronze Spike
G03 Single Market Campaign
CHILDREN'S PANADOL - FIRST TIMERS
GSK / CHILDREN'S PANADOL
PHD Sydney AUSTRALIA
B05 Use of Print / Outdoor
POWERSHARE STATIONS
SAMSUNG / SPECIAL BUILD OUTDOOR
LEO BURNETT SYDNEY AUSTRALIA
B06 Use of Technology
POWERSHARE STATIONS
SAMSUNG / SPECIAL BUILD OUTDOOR
LEO BURNETT SYDNEY AUSTRALIA
C02 Use of Mobile
POWERSHARE STATIONS
SAMSUNG / SPECIAL BUILD OUTDOOR
LEO BURNETT SYDNEY AUSTRALIA
A03 Healthcare
PRICELINE TACKLES FLU
PRICELINE / FLU SHOTS
PHD AUSTRALIA Melbourne AUSTRALIA
C01 Use of Digital Platforms
PRICELINE TACKLES FLU
PRICELINE / FLU SHOTS
PHD AUSTRALIA Melbourne AUSTRALIA
C02 Use of Mobile
PRICELINE TACKLES FLU
PRICELINE / FLU SHOTS
PHD AUSTRALIA Melbourne AUSTRALIA
A09 Consumer Services / Business to Business
UCB AGROBANKING
UCB UCASH / UCASH
GREY BANGLADESH Dhaka BANGLADESH
Grand Prix
E02 Launch / Re-launch
UCB AGROBANKING
UCB UCASH / UCASH
GREY BANGLADESH Dhaka BANGLADESH
Silver Spike
G01 Local Brand
UCB AGROBANKING
UCB UCASH / UCASH
GREY BANGLADESH Dhaka BANGLADESH
Gold Spike
C03 Use of Social Platforms
ADIDAS Z.N.E.
ADIDAS CHINA / ADIDAS ATHLETICS Z.N.E
TBWA\SHANGHAI CHINA