Title Brand Product / Service Entrant Company Location Award
A11 Corporate Social Responsibility (CSR) / Corporate Image
BACK2LIFE
SAMSUNG / SOCIAL RESPONSIBILITY PROJECT
CHEIL PENGTAI Beijing CHINA
Bronze Spike
G01 Local Brand
SAFETY HUB
NRMA / HOME INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Short List
D01 Data Strategy
SAFETY HUB
NRMA / HOME INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Short List
C02 Use of Mobile
SAFETY HUB
NRMA / HOME INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Short List
E03 Integrated Campaign Led by Direct
TAKEN IN VICTORIA
RACV / SINGLE ITEM INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
A09 Consumer Services / Business to Business
TAKEN IN VICTORIA
RACV / SINGLE ITEM INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
B05 Use of Print / Outdoor
TAKEN IN VICTORIA
RACV / SINGLE ITEM INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
G05 Breakthrough on a Budget
COVER FOR THEIR OVERCONFIDENCE
RACV / PET INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
B02 Use of Ambient Media: Small Scale
COVER FOR THEIR OVERCONFIDENCE
RACV / PET INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
C05 Co-creation & User Generated Content
THE EARNBASSADORS
VELOCITY FREQUENT FLYER / FREQUENT FLYER PROGRAM
CHE PROXIMITY Melbourne AUSTRALIA
Short List
C03 Use of Social Platforms
THE EARNBASSADORS
VELOCITY FREQUENT FLYER / FREQUENT FLYER PROGRAM
CHE PROXIMITY Melbourne AUSTRALIA
E01 Acquisition & Retention
OREO SUMMER CAMPAIGN
OREO / OREO
BLUEFOCUS DIGITAL Shanghai CHINA
C02 Use of Mobile
OREO SUMMER CAMPAIGN
OREO / OREO
BLUEFOCUS DIGITAL Shanghai CHINA
G03 Single Market Campaign
OREO X THE PALACE CAMPIGN
OREO / OREO
BLUEFOCUS DIGITAL Shanghai CHINA
C03 Use of Social Platforms
OREO X THE PALACE CAMPIGN
OREO / OREO
BLUEFOCUS DIGITAL Shanghai CHINA
A01 Food / Drink
OREO X THE PALACE CAMPIGN
OREO / OREO
BLUEFOCUS DIGITAL Shanghai CHINA
F02 Art Direction / Design
THE VERY HAPPY MEAL FONT.
MCDONALD'S JAPAN / HAPPY MEAL
BEACON/LEO BURNETT Tokyo JAPAN
G04 Social Behaviour & Cultural Insight
VERY HAPPY MEAL
MCDONALD'S JAPAN / HAPPY MEAL
BEACON/LEO BURNETT Tokyo JAPAN
G03 Single Market Campaign
A CLASS TEXT TEST DRIVE
MERCEDES-BENZ / THE NEW A-CLASS.
BBDO TAIWAN Taipei City TAIPEI
G04 Social Behaviour & Cultural Insight
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS
BBDO PAKISTAN Lahore PAKISTAN
Short List
B05 Use of Print / Outdoor
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS
BBDO PAKISTAN Lahore PAKISTAN
Bronze Spike
G04 Social Behaviour & Cultural Insight
SONS #SHARETHELOAD
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
G03 Single Market Campaign
SONS #SHARETHELOAD
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
A02 Other FMCG
SONS #SHARETHELOAD
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
B02 Use of Ambient Media: Small Scale
SAVE OUR SAND
AWAAZ FOUNDATION / ILLEGAL SAND MINING
BBDO INDIA Mumbai INDIA
A10 Not-for-profit / Charity / Government
SAVE OUR SAND
AWAAZ FOUNDATION / ILLEGAL SAND MINING
BBDO INDIA Mumbai INDIA
G03 Single Market Campaign
#IDIDNTKNOW
SC JOHNSON / ALL OUT
BBDO INDIA Gurgaon INDIA
C03 Use of Social Platforms
#IDIDNTKNOW
SC JOHNSON / ALL OUT
BBDO INDIA Gurgaon INDIA
A02 Other FMCG
#IDIDNTKNOW
SC JOHNSON / ALL OUT
BBDO INDIA Gurgaon INDIA
F01 Copywriting
RECIPEOKE
HORMEL FOODS INTERNATIONAL / SPAMĀ® BRAND
BBDO GUERRERO Makati City THE PHILIPPINES
C03 Use of Social Platforms
TARGETED GIFT
JD CENTRAL / VALENTINE'S DAY CAMPAIGN
BBDO BANGKOK THAILAND
A06 Retail
TARGETED GIFT
JD CENTRAL / VALENTINE'S DAY CAMPAIGN
BBDO BANGKOK THAILAND
A03 Healthcare
BAKAMOL P.O.D
BAKAMOL / BAKAMOL PARACETAMOL
BBDO BANGKOK THAILAND
E02 Launch / Re-launch
7:1 FURNITURE COLLECTION
HOMEPRO / 7:1 FURNITURE COLLECTION
BBDO BANGKOK THAILAND
Short List
A04 Consumer Durables
7:1 FURNITURE COLLECTION
HOMEPRO / 7:1 FURNITURE COLLECTION
BBDO BANGKOK THAILAND
C05 Co-creation & User Generated Content
MESSAGES OF CHANGE
YOUTUBE / YOUTUBE MUSIC
AKQA Tokyo JAPAN
E01 Acquisition & Retention
HAVE A LITTLE ADVENTURE
TOURISM CENTRAL COAST / CENTRAL COAST
AFFINITY Sydney AUSTRALIA
D02 Data-driven Targeting
HAVE A LITTLE ADVENTURE
TOURISM CENTRAL COAST / CENTRAL COAST
AFFINITY Sydney AUSTRALIA
D01 Data Strategy
HAVE A LITTLE ADVENTURE
TOURISM CENTRAL COAST / CENTRAL COAST
AFFINITY Sydney AUSTRALIA
A11 Corporate Social Responsibility (CSR) / Corporate Image
THE FORCE OF LOVE
7-ELEVEN TAIWAN / CSR
ADK TAIWAN Taipei City TAIPEI
C03 Use of Social Platforms
MAKE IT A RUNWAY
PVH JAPAN LTD. / TOMMY HILFIGER
ADK CREATIVE ONE Tokyo JAPAN
D01 Data Strategy
WHEN CASH IS NO LONGER KING
BOOST / BOOST
ADA Kuala Lumpur MALAYSIA
C02 Use of Mobile
WHEN CASH IS NO LONGER KING
BOOST / BOOST
ADA Kuala Lumpur MALAYSIA
HOW WE HIJACKED CONSUMERS FROM OUR COMPETITION, AND CONVERTED THEM TO MOBILE, AL
YOODO / YOODO
ADA Kuala Lumpur MALAYSIA
D02 Data-driven Targeting
THE #MOSTHAPPENING11.11
MALAYSIA AIRLINES / MALAYSIA AIRLINES
ADA Kuala Lumpur MALAYSIA
D01 Data Strategy
THE #MOSTHAPPENING11.11
MALAYSIA AIRLINES / MALAYSIA AIRLINES
ADA Kuala Lumpur MALAYSIA
A07 Travel / Leisure
THE #MOSTHAPPENING11.11
MALAYSIA AIRLINES / MALAYSIA AIRLINES
ADA Kuala Lumpur MALAYSIA
A10 Not-for-profit / Charity / Government
#BECYBERSAFE
INTERNET & MOBILE MARKETING ASSOCIATION OF THE PHILIPPINES / IMMAP #BECYBERSAFE
ACE SAATCHI & SAATCHI ADVERTISING Manila THE PHILIPPINES
C03 Use of Social Platforms
#BECYBERSAFE
INTERNET & MOBILE MARKETING ASSOCIATION OF THE PHILIPPINES / IMMAP #BECYBERSAFE
ACE SAATCHI & SAATCHI ADVERTISING Manila THE PHILIPPINES
SANGOBION SYMPTOM PATROL
P&G HEALTH / SANGOBION IRON+
ACE SAATCHI & SAATCHI ADVERTISING Manila THE PHILIPPINES