Title Brand Product / Service Entrant Company Location Award
A01 Food / Drink
STICKY SEARCHUATIONS
MARS CHOCOLATE AUSTRALIA / MARS BAR
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
A02 Other FMCG
AURA INCENSE BARRICADE
D'LAS INTERNATIONAL (PVT) LTD. / AURA 'ALIYA' INCENSE STICK
TBWA\SRI LANKA Colombo SRI LANKA
Silver Spike
A05 Automotive
THE REBORN LIGHT
NISSAN MOTOR CO., LTD / THE REBORN LIGHT
TBWA\HAKUHODO INC. Tokyo JAPAN
Short List
A07 Travel / Leisure
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA
Silver Spike
A08 Media / Entertainment
CODE NAME: URI
TRIGGER HAPPY / URI: THE SURGICAL STRIKE, THE FILM
DENTSU WEBCHUTNEY Mumbai INDIA
Short List
A09 Consumer Services / Business to Business
FIREVASE
SAMSUNG FIRE & MARINE INSURANCE / SAMSUNG FIRE & MARINE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
UCB AGROBANKING
UCB UCASH / UCASH
GREY BANGLADESH Dhaka BANGLADESH
Grand Prix
SANS FORGETICA
RMIT UNIVERSITY / RMIT (ROYAL MELBOURNE INSTITUTE OF TECHNOLOGY) UNIVERSITY
NAKED COMMUNICATIONS Sydney AUSTRALIA
Bronze Spike
A10 Not-for-profit / Charity / Government
FATAL RECOGNITION
THE HONG KONG STROKE ASSOCIATION / THE HONG KONG STROKE ASSOCIATION
CHEIL WORLDWIDE HONG KONG HONG KONG SAR
Short List
DEADLY QUESTIONS
ABORIGINAL VICTORIA, DEPARTMENT OF PREMIER & CABINET / ABORIGINAL VICTORIA, DEPARTMENT OF PREMIER & CABINET
CLEMENGER BBDO MELBOURNE AUSTRALIA
Silver Spike
MISSION ENLIGHTENING
TENCENT FOUDATION / TENCENT FOUNDATION
HYLINK DIGITAL SOLUTIONS Guangzhou CHINA
Short List
HUNGRY PUFFS
FOODBANK WA / HUNGRY PUFFS
THE BRAND AGENCY Perth AUSTRALIA
Silver Spike
A11 Corporate Social Responsibility (CSR) / Corporate Image
BACK2LIFE
SAMSUNG / SOCIAL RESPONSIBILITY PROJECT
CHEIL PENGTAI Beijing CHINA
Bronze Spike
#STOPMITHANI
HDFC BANK / PARIVARTAN
LEO BURNETT INDIA Mumbai INDIA
Bronze Spike
B02 Use of Ambient Media: Small Scale
FIREVASE
SAMSUNG FIRE & MARINE INSURANCE / SAMSUNG FIRE & MARINE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
HUNGRY PUFFS
FOODBANK WA / HUNGRY PUFFS
THE BRAND AGENCY Perth AUSTRALIA
Bronze Spike
B03 Use of Ambient Media: Large Scale
SCUBER
TOURISM & EVENTS QUEENSLAND / GREAT BARRIER REEF
PUBLICIS Brisbane AUSTRALIA
Short List
B04 Use of Broadcast
L05T
LOTTO NEW ZEALAND / POWERBALL
DDB NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
B05 Use of Print / Outdoor
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS
BBDO PAKISTAN Lahore PAKISTAN
Bronze Spike
POSTABLE FUKUSHIMA LOCAL PAPER
FUKUSHIMA-MINPO CO. / FUKUSHIMA-MINPO
DENTSU INC. Tokyo JAPAN
Short List
UNDERCOVER CROSSWORDS
MINISTRY OF SOCIAL DEVELOPMENT/ OFFICE FOR SENIORS / ELDER ABUSE
FCB NEW ZEALAND Auckland NEW ZEALAND
Short List
NARCOS THE CENSOR'S CUT
NETFLIX / NETFLIX
WUNDERMAN THOMPSON BANGKOK THAILAND
Short List
B06 Use of Technology
HAGGLEBOT
FLIPKART INTERNET PVT LTD / SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
DENTSU WEBCHUTNEY Bangalore INDIA
Silver Spike
THE QUIET TAXI
HYUNDAI MOTOR GROUP / HYUNDAI MOTOR GROUP
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
C01 Use of Digital Platforms
BACK2LIFE
SAMSUNG / SOCIAL RESPONSIBILITY PROJECT
CHEIL PENGTAI Beijing CHINA
Bronze Spike
MISSION ENLIGHTENING
TENCENT FOUDATION / TENCENT FOUNDATION
HYLINK DIGITAL SOLUTIONS Guangzhou CHINA
Short List
C02 Use of Mobile
SAFETY HUB
NRMA / HOME INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Short List
FATAL RECOGNITION
THE HONG KONG STROKE ASSOCIATION / THE HONG KONG STROKE ASSOCIATION
CHEIL WORLDWIDE HONG KONG HONG KONG SAR
Short List
HAGGLEBOT
FLIPKART INTERNET PVT LTD / SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
DENTSU WEBCHUTNEY Bangalore INDIA
Silver Spike
VOICE OF HUNGER
SWIGGY / FOOD DELIVERY
DENTSU WEBCHUTNEY Bangalore INDIA
Short List
BLINK TEST
JIMMY NELSON FOUNDATION / JIMMY NELSON FOUNDATION
WUNDERMAN THOMPSON Mumbai INDIA
Bronze Spike
C03 Use of Social Platforms
VOICE OF HUNGER
SWIGGY / FOOD DELIVERY
DENTSU WEBCHUTNEY Bangalore INDIA
Short List
C04 Real-time Response
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA
Short List
C05 Co-creation & User Generated Content
THE EARNBASSADORS
VELOCITY FREQUENT FLYER / FREQUENT FLYER PROGRAM
CHE PROXIMITY Melbourne AUSTRALIA
Short List
VOICE OF HUNGER
SWIGGY / FOOD DELIVERY
DENTSU WEBCHUTNEY Bangalore INDIA
Short List
D01 Data Strategy
SAFETY HUB
NRMA / HOME INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Short List
D02 Data-driven Targeting
STICKY SEARCHUATIONS
MARS CHOCOLATE AUSTRALIA / MARS BAR
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
EVERY DOG HAS ITS AD
PUPPO / PUPPO
COLENSO BBDO Auckland NEW ZEALAND
Short List
E01 Acquisition & Retention
INTO THE SPOTLIGHT - GOOGLE SEARCH WORDS
UNILEVER LUX / LUX PURPOSE CAMPAIGN
WUNDERMAN THOMPSON Singapore SINGAPORE
Silver Spike
E02 Launch / Re-launch
7:1 FURNITURE COLLECTION
HOMEPRO / 7:1 FURNITURE COLLECTION
BBDO BANGKOK THAILAND
Short List
CODE NAME: URI
TRIGGER HAPPY / URI: THE SURGICAL STRIKE, THE FILM
DENTSU WEBCHUTNEY Mumbai INDIA
Short List
UCB AGROBANKING
UCB UCASH / UCASH
GREY BANGLADESH Dhaka BANGLADESH
Silver Spike
F01 Copywriting
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA
Short List
F02 Art Direction / Design
OAT THE GOAT
MINISTRY OF EDUCATION / ANTI-BULLYING CAMPAIGN
FCB NEW ZEALAND Auckland NEW ZEALAND
Short List
THE MOST CHALLENGING PINGPONG TABLE
JAPAN PARA TABLE TENNIS ASSOCIATION / PARA PINGPONG TABLE
TBWA\HAKUHODO INC. Tokyo JAPAN
Short List
F03 Experience Design
THE QUIET TAXI
HYUNDAI MOTOR GROUP / HYUNDAI MOTOR GROUP
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
DOME TO HOME
MOGAO CAVE / DIGITAL GALLERY OF MOGAO CAVE
TENCENT Shenzhen CHINA
Bronze Spike
G01 Local Brand
SAFETY HUB
NRMA / HOME INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Short List
UCB AGROBANKING
UCB UCASH / UCASH
GREY BANGLADESH Dhaka BANGLADESH
Gold Spike
G03 Single Market Campaign
NARCOS THE CENSOR'S CUT
NETFLIX / NETFLIX
WUNDERMAN THOMPSON BANGKOK THAILAND
Short List
G04 Social Behaviour & Cultural Insight
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS
BBDO PAKISTAN Lahore PAKISTAN
Short List
DEADLY QUESTIONS
ABORIGINAL VICTORIA, DEPARTMENT OF PREMIER & CABINET / ABORIGINAL VICTORIA, DEPARTMENT OF PREMIER & CABINET
CLEMENGER BBDO MELBOURNE AUSTRALIA
Gold Spike
POLO UNFAIL
VOLKSWAGEN / VOLKSWAGEN POLO
DDB SYDNEY AUSTRALIA
Short List
HAGGLEBOT
FLIPKART INTERNET PVT LTD / SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
DENTSU WEBCHUTNEY Bangalore INDIA
Silver Spike
AURA INCENSE BARRICADE
D'LAS INTERNATIONAL (PVT) LTD. / AURA 'ALIYA' INCENSE STICK
TBWA\SRI LANKA Colombo SRI LANKA
Bronze Spike
INTO THE SPOTLIGHT - GOOGLE SEARCH WORDS
UNILEVER LUX / LUX PURPOSE CAMPAIGN
WUNDERMAN THOMPSON Singapore SINGAPORE
Gold Spike
G05 Breakthrough on a Budget
EXTRA REMINDER
WRIGLEY'S EXTRA / WRIGLEY'S EXTRA CHEWING GUM
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List