Title Brand Product / Service Entrant Company Location Award
B05 Use of Print / Outdoor
NEWSPAPER OF FATE
TV ASAHI CORPORATION / "YOUR NAME." TERRESTRIAL TELEVISION BROADCAST
DENTSU INC. Tokyo JAPAN
C03 Use of Social Platforms
#BPM100 DANCE PROJECT
JAPANESE RED CROSS SOCIETY, BYTEDANCE KK / #BPM100 DANCE PROJECT
JAPANESE RED CROSS NATIONAL HEADQUARTERS Tokyo JAPAN
C05 Co-creation & User Generated Content
#BPM100 DANCE PROJECT
JAPANESE RED CROSS SOCIETY, BYTEDANCE KK / #BPM100 DANCE PROJECT
JAPANESE RED CROSS NATIONAL HEADQUARTERS Tokyo JAPAN
A04 Consumer Durables
7:1 FURNITURE COLLECTION
HOMEPRO / 7:1 FURNITURE COLLECTION
BBDO BANGKOK THAILAND
E02 Launch / Re-launch
7:1 FURNITURE COLLECTION
HOMEPRO / 7:1 FURNITURE COLLECTION
BBDO BANGKOK THAILAND
Short List
A03 Healthcare
999 WARM-HEARTED LEGGINGS
SAN JIU MEDICINE TRADE CO., LTD / 999 GANMAOLING KELI
SERVICEPLAN CHINA Beijing CHINA
C02 Use of Mobile
RAMEN MASTER
NAJIMATEI RAMEN SHOP / A SIMPLE BOWL OF RAMEN
FACEBOOK Singapore SINGAPORE
C03 Use of Social Platforms
RAMEN MASTER
NAJIMATEI RAMEN SHOP / A SIMPLE BOWL OF RAMEN
FACEBOOK Singapore SINGAPORE
A10 Not-for-profit / Charity / Government
DEADLY QUESTIONS
ABORIGINAL VICTORIA, DEPARTMENT OF PREMIER & CABINET / ABORIGINAL VICTORIA, DEPARTMENT OF PREMIER & CABINET
CLEMENGER BBDO MELBOURNE AUSTRALIA
Silver Spike
G04 Social Behaviour & Cultural Insight
DEADLY QUESTIONS
ABORIGINAL VICTORIA, DEPARTMENT OF PREMIER & CABINET / ABORIGINAL VICTORIA, DEPARTMENT OF PREMIER & CABINET
CLEMENGER BBDO MELBOURNE AUSTRALIA
Gold Spike
C03 Use of Social Platforms
ADIDAS Z.N.E.
ADIDAS CHINA / ADIDAS ATHLETICS Z.N.E
TBWA\SHANGHAI CHINA
C05 Co-creation & User Generated Content
ADIDAS Z.N.E.
ADIDAS CHINA / ADIDAS ATHLETICS Z.N.E
TBWA\SHANGHAI CHINA
A07 Travel / Leisure
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA
Silver Spike
C04 Real-time Response
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA
Short List
F01 Copywriting
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA
Short List
B02 Use of Ambient Media: Small Scale
DULUX PUTS THE LID ON EVIL
DULUX / AKZONOBEL DULUX PAINTS
TAPROOT DENTSU Mumbai INDIA
G04 Social Behaviour & Cultural Insight
DULUX PUTS THE LID ON EVIL
DULUX / AKZONOBEL DULUX PAINTS
TAPROOT DENTSU Mumbai INDIA
A02 Other FMCG
#IDIDNTKNOW
SC JOHNSON / ALL OUT
BBDO INDIA Gurgaon INDIA
C03 Use of Social Platforms
#IDIDNTKNOW
SC JOHNSON / ALL OUT
BBDO INDIA Gurgaon INDIA
G03 Single Market Campaign
#IDIDNTKNOW
SC JOHNSON / ALL OUT
BBDO INDIA Gurgaon INDIA
F02 Art Direction / Design
OAT THE GOAT
MINISTRY OF EDUCATION / ANTI-BULLYING CAMPAIGN
FCB NEW ZEALAND Auckland NEW ZEALAND
Short List
A09 Consumer Services / Business to Business
THE MONTH-END COLLECTION
EARLYSALARY / APP/MICRO LOAN
DENTSU WEBCHUTNEY Mumbai INDIA
A02 Other FMCG
SONS #SHARETHELOAD
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
G03 Single Market Campaign
SONS #SHARETHELOAD
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
G04 Social Behaviour & Cultural Insight
SONS #SHARETHELOAD
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
G01 Local Brand
SPECIFICALLY A BOTTLE
ASAHI BEER / ASAHI SUPER DRY
I&S BBDO Tokyo JAPAN
G05 Breakthrough on a Budget
SPECIFICALLY A BOTTLE
ASAHI BEER / ASAHI SUPER DRY
I&S BBDO Tokyo JAPAN
A02 Other FMCG
AURA INCENSE BARRICADE
D'LAS INTERNATIONAL (PVT) LTD. / AURA 'ALIYA' INCENSE STICK
TBWA\SRI LANKA Colombo SRI LANKA
Silver Spike
G04 Social Behaviour & Cultural Insight
AURA INCENSE BARRICADE
D'LAS INTERNATIONAL (PVT) LTD. / AURA 'ALIYA' INCENSE STICK
TBWA\SRI LANKA Colombo SRI LANKA
Bronze Spike
A03 Healthcare
BAKAMOL P.O.D
BAKAMOL / BAKAMOL PARACETAMOL
BBDO BANGKOK THAILAND
B05 Use of Print / Outdoor
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS
BBDO PAKISTAN Lahore PAKISTAN
Bronze Spike
G04 Social Behaviour & Cultural Insight
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS
BBDO PAKISTAN Lahore PAKISTAN
Short List
D03 Use of Real-time Data
BLOOD BEACON
TAIPEI BLOOD CENTER / BLOOD DONATION
WUNDERMAN THOMPSON Taipei TAIPEI
C02 Use of Mobile
WHEN CASH IS NO LONGER KING
BOOST / BOOST
ADA Kuala Lumpur MALAYSIA
D01 Data Strategy
WHEN CASH IS NO LONGER KING
BOOST / BOOST
ADA Kuala Lumpur MALAYSIA
F02 Art Direction / Design
88 REASONS
JFOODO / BRAND CAMPAIGN
JFOODO Tokyo JAPAN
C01 Use of Digital Platforms
BREAST BUFFER
ALT BALAJI / BREAST CANCER AWARENESS
GREY INDIA Mumbai INDIA
A05 Automotive
THE THREE-POINTED-STAR COURT
MERCEDES-BENZ / MERCEDES-BENZ TAIWAN / C-CLASS
LEO BURNETT TAIWAN Taipei TAIPEI
E02 Launch / Re-launch
THE THREE-POINTED-STAR COURT
MERCEDES-BENZ / MERCEDES-BENZ TAIWAN / C-CLASS
LEO BURNETT TAIWAN Taipei TAIPEI
A08 Media / Entertainment
DRAMABAIT CAM
HISTORY CHANNEL / CELEBRITY CAR WARS SEASON 3
GOVT Singapore SINGAPORE
C03 Use of Social Platforms
DRAMABAIT CAM
HISTORY CHANNEL / CELEBRITY CAR WARS SEASON 3
GOVT Singapore SINGAPORE
E02 Launch / Re-launch
DRAMABAIT CAM
HISTORY CHANNEL / CELEBRITY CAR WARS SEASON 3
GOVT Singapore SINGAPORE
D01 Data Strategy
HAVE A LITTLE ADVENTURE
TOURISM CENTRAL COAST / CENTRAL COAST
AFFINITY Sydney AUSTRALIA
D02 Data-driven Targeting
HAVE A LITTLE ADVENTURE
TOURISM CENTRAL COAST / CENTRAL COAST
AFFINITY Sydney AUSTRALIA
E01 Acquisition & Retention
HAVE A LITTLE ADVENTURE
TOURISM CENTRAL COAST / CENTRAL COAST
AFFINITY Sydney AUSTRALIA
G01 Local Brand
THE BUDDAH’S PROVIDER
MOGAO CAVE / CHARITY
TENCENT Shenzhen CHINA
G03 Single Market Campaign
CHILDREN'S PANADOL - FIRST TIMERS
GSK / CHILDREN'S PANADOL
PHD Sydney AUSTRALIA
A10 Not-for-profit / Charity / Government
100 WORDS PAIN_TING
SAVE THE CHILDREN KOREA / CHILDREN'S RIGHT
OVERMAN Seoul SOUTH KOREA
C01 Use of Digital Platforms
100 WORDS PAIN_TING
SAVE THE CHILDREN KOREA / CHILDREN'S RIGHT
OVERMAN Seoul SOUTH KOREA
C02 Use of Mobile
SOUND OF A NATION
CIMB BANK / CIMB SOUND OF A NATION
GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur MALAYSIA