Title Brand Product / Service Entrant Company Location Award
A01 Food / Drink
STICKY SEARCHUATIONS
MARS CHOCOLATE AUSTRALIA
MARS BAR
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
A02 Other FMCG
AURA INCENSE BARRICADE
D'LAS INTERNATIONAL (PVT) LTD.
AURA 'ALIYA' INCENSE STICK
TBWA\SRI LANKA Colombo SRI LANKA
Silver
A05 Automotive
THE REBORN LIGHT
NISSAN MOTOR CO., LTD
THE REBORN LIGHT
TBWA\HAKUHODO INC. Tokyo JAPAN
Short List
A07 Travel / Leisure
BRING ON WINTER
AIR NEW ZEALAND
AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA
Silver
A08 Media / Entertainment
CODE NAME: URI
TRIGGER HAPPY
URI: THE SURGICAL STRIKE, THE FILM
DENTSU WEBCHUTNEY Mumbai INDIA
Short List
A09 Consumer Services / Business to Business
UCB AGROBANKING
UCB UCASH
UCASH
GREY BANGLADESH Dhaka BANGLADESH
Grand Prix
FIREVASE
SAMSUNG FIRE & MARINE INSURANCE
SAMSUNG FIRE & MARINE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
SANS FORGETICA
RMIT UNIVERSITY
RMIT (ROYAL MELBOURNE INSTITUTE OF TECHNOLOGY) UNIVERSITY
NAKED COMMUNICATIONS Sydney AUSTRALIA
Bronze
A10 Not-for-profit / Charity / Government
MISSION ENLIGHTENING
TENCENT FOUDATION
TENCENT FOUNDATION
HYLINK DIGITAL SOLUTIONS Guangzhou CHINA
Short List
HUNGRY PUFFS
FOODBANK WA
HUNGRY PUFFS
THE BRAND AGENCY Perth AUSTRALIA
Silver
DEADLY QUESTIONS
ABORIGINAL VICTORIA, DEPARTMENT OF PREMIER & CABINET
ABORIGINAL VICTORIA, DEPARTMENT OF PREMIER & CABINET
CLEMENGER BBDO MELBOURNE AUSTRALIA
Silver
FATAL RECOGNITION
THE HONG KONG STROKE ASSOCIATION
THE HONG KONG STROKE ASSOCIATION
CHEIL WORLDWIDE HONG KONG HONG KONG SAR
Short List
A11 Corporate Social Responsibility (CSR) / Corporate Image
BACK2LIFE
SAMSUNG
SOCIAL RESPONSIBILITY PROJECT
CHEIL PENGTAI Beijing CHINA
Bronze
#STOPMITHANI
HDFC BANK
PARIVARTAN
LEO BURNETT INDIA Mumbai INDIA
Bronze
B02 Use of Ambient Media: Small Scale
HUNGRY PUFFS
FOODBANK WA
HUNGRY PUFFS
THE BRAND AGENCY Perth AUSTRALIA
Bronze
FIREVASE
SAMSUNG FIRE & MARINE INSURANCE
SAMSUNG FIRE & MARINE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
B03 Use of Ambient Media: Large Scale
SCUBER
TOURISM & EVENTS QUEENSLAND
GREAT BARRIER REEF
PUBLICIS Brisbane AUSTRALIA
Short List
B04 Use of Broadcast
L05T
LOTTO NEW ZEALAND
POWERBALL
DDB NEW ZEALAND Auckland NEW ZEALAND
Bronze
B05 Use of Print / Outdoor
NARCOS THE CENSOR'S CUT
NETFLIX
NETFLIX
WUNDERMAN THOMPSON BANGKOK THAILAND
Short List
POSTABLE FUKUSHIMA LOCAL PAPER
FUKUSHIMA-MINPO CO.
FUKUSHIMA-MINPO
DENTSU INC. Tokyo JAPAN
Short List
UNDERCOVER CROSSWORDS
MINISTRY OF SOCIAL DEVELOPMENT/ OFFICE FOR SENIORS
ELDER ABUSE
FCB NEW ZEALAND Auckland NEW ZEALAND
Short List
TRUCK ART CHILDFINDER
BERGER PAINTS
BERGER PAINTS
BBDO PAKISTAN Lahore PAKISTAN
Bronze
B06 Use of Technology
HAGGLEBOT
FLIPKART INTERNET PVT LTD
SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
DENTSU WEBCHUTNEY Bangalore INDIA
Silver
THE QUIET TAXI
HYUNDAI MOTOR GROUP
HYUNDAI MOTOR GROUP
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
C01 Use of Digital Platforms
MISSION ENLIGHTENING
TENCENT FOUDATION
TENCENT FOUNDATION
HYLINK DIGITAL SOLUTIONS Guangzhou CHINA
Short List
BACK2LIFE
SAMSUNG
SOCIAL RESPONSIBILITY PROJECT
CHEIL PENGTAI Beijing CHINA
Bronze
C02 Use of Mobile
HAGGLEBOT
FLIPKART INTERNET PVT LTD
SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
DENTSU WEBCHUTNEY Bangalore INDIA
Silver
VOICE OF HUNGER
SWIGGY
FOOD DELIVERY
DENTSU WEBCHUTNEY Bangalore INDIA
Short List
SAFETY HUB
NRMA
HOME INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Short List
FATAL RECOGNITION
THE HONG KONG STROKE ASSOCIATION
THE HONG KONG STROKE ASSOCIATION
CHEIL WORLDWIDE HONG KONG HONG KONG SAR
Short List
BLINK TEST
JIMMY NELSON FOUNDATION
JIMMY NELSON FOUNDATION
WUNDERMAN THOMPSON Mumbai INDIA
Bronze
C03 Use of Social Platforms
VOICE OF HUNGER
SWIGGY
FOOD DELIVERY
DENTSU WEBCHUTNEY Bangalore INDIA
Short List
C04 Real-time Response
BRING ON WINTER
AIR NEW ZEALAND
AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA
Short List
C05 Co-creation & User Generated Content
VOICE OF HUNGER
SWIGGY
FOOD DELIVERY
DENTSU WEBCHUTNEY Bangalore INDIA
Short List
THE EARNBASSADORS
VELOCITY FREQUENT FLYER
FREQUENT FLYER PROGRAM
CHE PROXIMITY Melbourne AUSTRALIA
Short List
D01 Data Strategy
SAFETY HUB
NRMA
HOME INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Short List
D02 Data-driven Targeting
EVERY DOG HAS ITS AD
PUPPO
PUPPO
COLENSO BBDO Auckland NEW ZEALAND
Short List
STICKY SEARCHUATIONS
MARS CHOCOLATE AUSTRALIA
MARS BAR
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
E01 Acquisition & Retention
INTO THE SPOTLIGHT - GOOGLE SEARCH WORDS
UNILEVER LUX
LUX PURPOSE CAMPAIGN
WUNDERMAN THOMPSON Singapore SINGAPORE
Silver
E02 Launch / Re-launch
CODE NAME: URI
TRIGGER HAPPY
URI: THE SURGICAL STRIKE, THE FILM
DENTSU WEBCHUTNEY Mumbai INDIA
Short List
7:1 FURNITURE COLLECTION
HOMEPRO
7:1 FURNITURE COLLECTION
BBDO BANGKOK THAILAND
Short List
UCB AGROBANKING
UCB UCASH
UCASH
GREY BANGLADESH Dhaka BANGLADESH
Silver
F01 Copywriting
BRING ON WINTER
AIR NEW ZEALAND
AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA
Short List
F02 Art Direction / Design
THE MOST CHALLENGING PINGPONG TABLE
JAPAN PARA TABLE TENNIS ASSOCIATION
PARA PINGPONG TABLE
TBWA\HAKUHODO INC. Tokyo JAPAN
Short List
OAT THE GOAT
MINISTRY OF EDUCATION
ANTI-BULLYING CAMPAIGN
FCB NEW ZEALAND Auckland NEW ZEALAND
Short List
F03 Experience Design
THE QUIET TAXI
HYUNDAI MOTOR GROUP
HYUNDAI MOTOR GROUP
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
DOME TO HOME
MOGAO CAVE
DIGITAL GALLERY OF MOGAO CAVE
TENCENT Shenzhen CHINA
Bronze
G01 Local Brand
UCB AGROBANKING
UCB UCASH
UCASH
GREY BANGLADESH Dhaka BANGLADESH
Gold
SAFETY HUB
NRMA
HOME INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Short List
G03 Single Market Campaign
NARCOS THE CENSOR'S CUT
NETFLIX
NETFLIX
WUNDERMAN THOMPSON BANGKOK THAILAND
Short List
G04 Social Behaviour & Cultural Insight
HAGGLEBOT
FLIPKART INTERNET PVT LTD
SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
DENTSU WEBCHUTNEY Bangalore INDIA
Silver
DEADLY QUESTIONS
ABORIGINAL VICTORIA, DEPARTMENT OF PREMIER & CABINET
ABORIGINAL VICTORIA, DEPARTMENT OF PREMIER & CABINET
CLEMENGER BBDO MELBOURNE AUSTRALIA
Gold
AURA INCENSE BARRICADE
D'LAS INTERNATIONAL (PVT) LTD.
AURA 'ALIYA' INCENSE STICK
TBWA\SRI LANKA Colombo SRI LANKA
Bronze
POLO UNFAIL
VOLKSWAGEN
VOLKSWAGEN POLO
DDB SYDNEY AUSTRALIA
Short List
INTO THE SPOTLIGHT - GOOGLE SEARCH WORDS
UNILEVER LUX
LUX PURPOSE CAMPAIGN
WUNDERMAN THOMPSON Singapore SINGAPORE
Gold
TRUCK ART CHILDFINDER
BERGER PAINTS
BERGER PAINTS
BBDO PAKISTAN Lahore PAKISTAN
Short List
G05 Breakthrough on a Budget
EXTRA REMINDER
WRIGLEY'S EXTRA
WRIGLEY'S EXTRA CHEWING GUM
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List