Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Award
A01 Food / Drink
BEER FOR DAD, BEER FOR PEACE 'SOWON BEER' THE HAND AND MALTS SOWON PALE ALE	HS AD Seoul	SOUTH KOREA
BE-KIND'S JOURNEY TO CANNES FESTIVAL MARS WRIGLEY CONFECTIONERY BE-KIND	RUDER FINN GZ Guangzhou	CHINA
HENNESSY FOODIE’S LAB HENNESSY HENNESSY & MEALS	RUDER FINN ASIA Shanghai	CHINA
THE HOTTER IT IS, THE HOTTER IT GETS LAO GAN MA CHILI SAUCE	I2MAGO Guangzhou	CHINA
TOUCH-AND-GO COFFEE BOSS/SUNTORY COFFEE BOSS	DENTSU ISOBAR Tokyo	JAPAN
VEGI-BUS VEGIBUS INC. VEGI-BUS	HAKUHODO INC. Tokyo	JAPAN	Creative eCommerce Spike
A02 Other FMCG
SHOP2GIVE UNILEVER UNILEVER	GIGIL Taguig	THE PHILIPPINES
A04 Consumer Durables
ADIDAS #REBOOSTED TO MOVE YOU FORWARD # ADIDAS ULTRABOOST19	ARKR GROUP Shanghai	CHINA
MIND YOUR LANGUAGE RACOLD BY ARISTON THERMO CONSUMER ELECTRONICS	WATCONSULT Mumbai	INDIA
A05 Automotive
15 MINUTE SHOWROOM TOYOTA TOYOTA GR SUPRA	R/GA MELBOURNE	AUSTRALIA
A06 Retail
DON’T SHOP DOGS EBAY KOREA EBAY	CHEIL WORLDWIDE Seoul	SOUTH KOREA
EVERYONE IS AN AMAZING BOOK AMAZON AMAZON PRIME READING	McCANN SHANGHAI	CHINA
HAGGLEBOT FLIPKART INTERNET PVT LTD SALE EVENT - FLIPKART'S THE BIG BILLION DAYS	DENTSU WEBCHUTNEY Bangalore	INDIA	Grand Prix
POCKET FRANCHISE KFC KFC POCKET FRANCHISE	HO COMMUNICATION, PART OF ACCENTURE INTERACTIVE Shanghai	CHINA
TARGETED GIFT JD CENTRAL VALENTINE'S DAY CAMPAIGN	BBDO BANGKOK	THAILAND
A07 Travel / Leisure
DOME TO HOME MOGAO CAVE DIGITAL GALLERY OF MOGAO CAVE	TENCENT Shenzhen	CHINA
THE LEGEND OF BANG TOYIB REDBUS BUS BOOKING PLATFORM	M&C SAATCHI INDONESIA Jakarta	INDONESIA
A08 Media / Entertainment
SPOTIFY STUDENT PREMIUM STORE SPOTIFY STUDENT PREMIUM	THE ROYALS Sydney	AUSTRALIA	Short List
A09 Consumer Services / Business to Business
UCB AGROBANKING UCB UCASH UCASH	GREY BANGLADESH Dhaka	BANGLADESH
A10 Not-for-profit / Charity / Government
GALLERY OF A KIND WABC CHARITY	TENCENT CHARITY Shenzhen	CHINA	Short List
B02 Customer Acquisition & Retention
15 MINUTE SHOWROOM TOYOTA TOYOTA GR SUPRA	R/GA MELBOURNE	AUSTRALIA
BE-KIND'S JOURNEY TO CANNES FESTIVAL MARS WRIGLEY CONFECTIONERY BE-KIND	RUDER FINN GZ Guangzhou	CHINA
BURGER WHERE? UNILEVER FOOD SOLUTIONS LADY'S CHOICE	GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur	MALAYSIA
DOME TO HOME MOGAO CAVE DIGITAL GALLERY OF MOGAO CAVE	TENCENT Shenzhen	CHINA
FIVE MINUTES FLAT WITH MATT PAYPAL PAYPAL	EDELMAN Sydney	AUSTRALIA
LET "TASTE DATA" AUTOMATE YOUR NEXT NESPRESSO NESTLE NESPRESSO HONG KONG	NEO MEDIA WORLD Hong Kong	HONG KONG SAR
POCKET FRANCHISE KFC KFC POCKET FRANCHISE	HO COMMUNICATION, PART OF ACCENTURE INTERACTIVE Shanghai	CHINA	Short List
SPOTIFY STUDENT PREMIUM STORE SPOTIFY STUDENT PREMIUM	THE ROYALS Sydney	AUSTRALIA
THE HOTTER IT IS, THE HOTTER IT GETS LAO GAN MA CHILI SAUCE	I2MAGO Guangzhou	CHINA
B03 Payment Solutions
POCKET FRANCHISE KFC KFC POCKET FRANCHISE	HO COMMUNICATION, PART OF ACCENTURE INTERACTIVE Shanghai	CHINA
REDCEIPT KAKAO KAKAO CORP.	CHEIL WORLDWIDE Seoul	SOUTH KOREA
TACO TO TECH KFC + TMALL CRAZY CHICKEN TACO	HO COMMUNICATION, PART OF ACCENTURE INTERACTIVE Shanghai	CHINA	Short List
UCB AGROBANKING UCB UCASH UCASH	GREY BANGLADESH Dhaka	BANGLADESH
B04 Personalised Campaigns
EVERY DOG HAS ITS AD PUPPO PUPPO	COLENSO BBDO Auckland	NEW ZEALAND
EVERYONE IS AN AMAZING BOOK AMAZON AMAZON PRIME READING	McCANN SHANGHAI	CHINA
HAGGLEBOT FLIPKART INTERNET PVT LTD SALE EVENT - FLIPKART'S THE BIG BILLION DAYS	DENTSU WEBCHUTNEY Bangalore	INDIA	Short List
NIKE MEMBERSHIP 2.0 NIKE HONG KONG NIKEPLUS	ANALOGFOLK Hong Kong	HONG KONG SAR
SAMURAI AVATAR ALL NIPPON AIRWAYS IS JAPAN COOL?	ENJIN Tokyo	JAPAN
TARGETED GIFT JD CENTRAL VALENTINE'S DAY CAMPAIGN	BBDO BANGKOK	THAILAND
B05 Predictive Data Targeting
TARGETED GIFT JD CENTRAL VALENTINE'S DAY CAMPAIGN	BBDO BANGKOK	THAILAND
B06 Retail Promotions & In-store Integration
KFC CHRISTMAS POCKET STORE YUM CHINA KFC	ISOBAR CHINA Shanghai	CHINA
REDCEIPT KAKAO KAKAO CORP.	CHEIL WORLDWIDE Seoul	SOUTH KOREA
UCB AGROBANKING UCB UCASH UCASH	GREY BANGLADESH Dhaka	BANGLADESH
B07 Social Business & Commerce
A CLASS TEXT TEST DRIVE MERCEDES-BENZ THE NEW A-CLASS.	BBDO TAIWAN Taipei City	TAIPEI
BE-KIND'S JOURNEY TO CANNES FESTIVAL MARS WRIGLEY CONFECTIONERY BE-KIND	RUDER FINN GZ Guangzhou	CHINA
FIVE MINUTES FLAT WITH MATT PAYPAL PAYPAL	EDELMAN Sydney	AUSTRALIA
GALLERY OF A KIND WABC CHARITY	TENCENT CHARITY Shenzhen	CHINA	Creative eCommerce Spike
HENNESSY FOODIE’S LAB HENNESSY HENNESSY & MEALS	RUDER FINN ASIA Shanghai	CHINA
KFC CHRISTMAS POCKET STORE YUM CHINA KFC	ISOBAR CHINA Shanghai	CHINA	Creative eCommerce Spike
SHOP2GIVE UNILEVER UNILEVER	GIGIL Taguig	THE PHILIPPINES

A01 Food / Drink
BEER FOR DAD, BEER FOR PEACE 'SOWON BEER'
THE HAND AND MALTS / SOWON PALE ALE

HS AD Seoul

SOUTH KOREA
BE-KIND'S JOURNEY TO CANNES FESTIVAL
MARS WRIGLEY CONFECTIONERY / BE-KIND

RUDER FINN GZ Guangzhou

CHINA
HENNESSY FOODIE’S LAB
HENNESSY / HENNESSY & MEALS

RUDER FINN ASIA Shanghai

CHINA
THE HOTTER IT IS, THE HOTTER IT GETS
LAO GAN MA / CHILI SAUCE

I2MAGO Guangzhou

CHINA
TOUCH-AND-GO COFFEE
BOSS/SUNTORY / COFFEE BOSS

DENTSU ISOBAR Tokyo

JAPAN
VEGI-BUS
VEGIBUS INC. / VEGI-BUS

HAKUHODO INC. Tokyo

JAPAN

Creative eCommerce Spike

A02 Other FMCG
SHOP2GIVE
UNILEVER / UNILEVER

GIGIL Taguig

THE PHILIPPINES

A05 Automotive
15 MINUTE SHOWROOM
TOYOTA / TOYOTA GR SUPRA

R/GA MELBOURNE

AUSTRALIA

A08 Media / Entertainment
SPOTIFY STUDENT PREMIUM STORE
SPOTIFY / STUDENT PREMIUM

THE ROYALS Sydney

AUSTRALIA

Short List

A09 Consumer Services / Business to Business
UCB AGROBANKING
UCB UCASH / UCASH

GREY BANGLADESH Dhaka

BANGLADESH

A10 Not-for-profit / Charity / Government
GALLERY OF A KIND
WABC / CHARITY

TENCENT CHARITY Shenzhen

CHINA

Short List

B05 Predictive Data Targeting
TARGETED GIFT
JD CENTRAL / VALENTINE'S DAY CAMPAIGN

BBDO BANGKOK

THAILAND

B06 Retail Promotions & In-store Integration
KFC CHRISTMAS POCKET STORE
YUM CHINA / KFC

ISOBAR CHINA Shanghai

CHINA
REDCEIPT
KAKAO / KAKAO CORP.

CHEIL WORLDWIDE Seoul

SOUTH KOREA
UCB AGROBANKING
UCB UCASH / UCASH

GREY BANGLADESH Dhaka

BANGLADESH