| Title | FUNKY TOWN |
| Brand | CIGNA TTK |
| Product / Service | HEALTH INSURANCE |
| Category | A11. Consumer Services |
| Entrant | McCANN INDIA Mumbai, INDIA |
| Idea Creation | McCANN INDIA Mumbai, INDIA |
| Production | CONTENT FACTORY New Delhi, INDIA |
| Name | Company | Position |
|---|---|---|
| Prasoon Joshi | McCann Worldgroup | Chief Creative Officer |
| Prasoon Joshi | McCann Worldgroup | Chief Creative Officer |
| Prateek Bhardwaj | McCann Worldgroup | National Creative Director |
| Ravinder Siwach | McCann Worldgroup | Executive Creative Director |
| Uddipta Borah | McCann Worldgroup | Creative Director |
| Mohit Pasricha | McCann Worldgroup | Creative Team Leader - Copy |
| Komal Singh | McCann Worldgroup | Creative Resource- Copy |
| Sandeep Menghi | Content Factory | Producer |
| Sarabjit Chadha | Content Factory | Producer |
| Sayantani Ghosh | McCann Worldgroup | Brand Leader |
| Sujala Martis | McCann Worldgroup | Executive Business Leader |
The song and sounds used in the radio spot pertain to 80s. It is only people who were young kids/adolescents in the 80s, who are now nearing the age of 40 in the year 2018. This gives us an interesting way of pointing out to our core TG for health insurance plans, that they are now old! To communicate to them in an undeniable way that they are now at an age where they need a health insurance plan!