DISORGANIZER

TitleDISORGANIZER
ClientMARS WRIGLEY CONFECTIONERY
Product / ServiceSNICKERS
CategoryC01. Original Print & Publishing
EntrantBBDO GUERRERO Makati City, THE PHILIPPINES
Idea Creation BBDO GUERRERO Makati City, THE PHILIPPINES

We put disorder in the details. The cover is upside down. The personal information page asks for your account balance and flight number. The yearly overview page says the summer holiday is in January. The activities pages are pointless. And there are 46 different notes pages, where the rules are not straight – not until a Snickers logo is placed. Although every spread in the Snickers Disorganizer has some form of disorder, it still functions as a weekly planner – for all months of the year except January and February.

Credits

Name Company Position
David Guerrero BBDO Guerrero Creative Chairman
Federico Fanti BBDO Guerrero Executive Creative Director
Manuel Villafania BBDO Guerrero Creative Director
Franco Villaflor BBDO Guerrero Designer
Angela Alcala BBDO Guerrero Copywriter
Nico Zapanta BBDO Guerrero Associate Creative Director
Karen Go BBDO Guerrero Client Service Director
Dalla Renard BBDO Guerrero Account Director
Liezl Villamor BBDO Guerrero Account Director
Jackie Vasquez BBDO Guerrero Senior Account Manager
Regie Ucang BBDO Guerrero Senior Account Manager
Al Salvador BBDO Guerrero Creative Services Director
Joy Panaguiton BBDO Guerrero Final Artist
Cielo Laforteza BBDO Guerrero Traffic