NO MORE CUP 2018 FANTASTIC TURNDOWNS FOR YOUR NO DRINKING DAY. SAYING NO IN A FA

TitleNO MORE CUP 2018 FANTASTIC TURNDOWNS FOR YOUR NO DRINKING DAY. SAYING NO IN A FA
ClientSUNTORY HOLDINGS LIMITED
Product / ServiceAPPROACH TO ALCOHOL RELATED PROBLEMS
CategoryA12. Corporate Social Responsibility (CSR) / Corporate Image
EntrantHAKUHODO INC. Tokyo, JAPAN
Idea Creation HAKUHODO INC. Tokyo, JAPAN
Idea Creation 2 SUNTORY Tokyo, JAPAN
Production TOKYO PLANET DESIGN Tokyo, JAPAN

English Translation of Main Headlines

NO MORE CUP 2018 FANTASTIC TURNDOWNS for Your No Drinking Day. Saying no in a fantastic way is a precious skill to have in enjoying your liquor. By Suntory Hat trick: Wow, this is my third invitation today! Zigzag dribble: Yes? No? Yes? No! Clear: I need to make some issues clear! Middle-range shot: Let’s make that happen within the next 2 weeks. Long-range shot: Let’s make that within the next 2 years. Keep: I’ll keep thinking about it. Bicycle-kick: Sorry, I came on my bicycle today. Heel lift : My heels are too high, I can’t walk anymore. Cut back: Why do you want to go drinking that much? No-look pass: Oh, time for me to go home. Giant killing: I invited the president as my substitute. He’s actually my uncle. Heading: I’m having a sudden headache. Scissors: I’m going to the barber tonight. Direct shot: Directly going home! Drag: I’m dragging the hangover from yesterday… Mark: Mark is watching. Eye contact: Look away immediately. Look up: Shoot! Just remembered I had plans tonight! Over lap : Didn’t you say something like that last week too? One touch shot: You’re just one touch too late! I have plans today. Double touch: I said I can’t go tonight a moment ago. Chip kick: I'm still full from the chips I had on lunch. L-turn: I’m gonna turn on the next corner. Final pass: You’re not watching the final episode of THAT drama? Power play: Catching my last train! Early cross: Oh, if you had contacted me earlier! Shoulder charge: Can you see how packed my schedule is? Post play: I need to go to the post office. Roulette: Today is his turn. Man-to-man: It’ll be a looong night if it’s just the two of us? Banana shot: I’m on a banana diet! Step over: Sorry, taking my steps to go home. One touch pass: I don’t take first time offers. Instep kick: I need to get back into making the deck. Trap: Yes, let’s go! Sometime next week! Okocha dance: Gotta go to a dance lesson with my kids! Dive : I'm flying to Okinawa for scuba diving tonight! Falcao feint : Oh, no! I’m suddenly feeling dizzy… Through pass : You should invite Ken instead. Chest trap : I think I have a chest cold. Scoop turn: I’d rather scoop a cup of ice cream. Killer pass : You’d have to kill me to make me come. Big bridge : I'm busy bridging the gap between my wife and I. Game maker : I promised my kids that I' ll play their game together today. Fine save: I need to save my money until payday! Punching: Do you know that today is the boxing title match?

Credits

Name Company Position
Masaya Maruta hakuhodo Creative director
Yoko Imai HAKUHODO Copywriter
Motomasa Takakura hakuhodo Copywriter
KENSUKE SHIGENO SUNTORY SPIRITS LIMITED Chief Marketing Officer
ERIKO TAKATORI SUNTORY BEER,WINE&SPIRITS JAPAN LIMITED Senior General Manager
MUGEN TOKUHISA SUNTORY COMMUNICATIONS LIMITED Advertising Department
SUSUMU YAMADA TOKYO PLANET DESIGN, INC. Art Director
TAKASHI ITO TOKYO PLANET DESIGN, INC. designer
JOSE FRANKY JOSE FRANKY Illustrator
Links
Website URL