TAVERNELLO. SEMPLICE NON VUOL DIRE FACILE. (TAVERNELLO. SIMPLE DOESN'T MEAN EASY

TitleTAVERNELLO. SEMPLICE NON VUOL DIRE FACILE. (TAVERNELLO. SIMPLE DOESN'T MEAN EASY
ClientCAVIRO SOC. COOP. SRL
Product/ServiceTAVERNELLO
CategoryA01. Food & Drink
EntrantLORENZO MARINI GROUP Milan, ITALY
Idea Creation LORENZO MARINI GROUP Milan, ITALY

English Translation of Main Headlines

What’s simple for you is hard for us. It’s hard to work the land with all the respect it deserves. It’s hard to grow, prune, cut and harvest its fruits. It’s hard to select the vines, check the grapes, wait for the rain when it doesn’t come, get sunburnt when the sun is too strong. There are thirteen thousand of us. We collect the fruit of our work in 32 cellars throughout Italy. From the creativity of spring to the generosity of autumn. Without ever saving time. Because wine is crafted from generosity. But also from pride. The pride that makes your heart beat, that swells your chest, that never makes you feel tired. The pride that makes us the biggest Italian wine producer, and enables us to bring a wine to tables in homes all over Italy. A real wine, a strong wine, a wine for the home. From our cellars comes this blood of the earth, ruby red or golden. As soft as velvet and as wholesome as bread. As simple as the wind and as musical as a song. Strong, like love. But what’s simple for you is not so easy for us. We are Caviro, the largest winery in Italy. Tavernello. Simple does not mean Easy.

Credits

Name Company Position
Lorenzo Marini Lorenzo Marini Group CEO - Creative Director
Shan Shan Liu Lorenzo Marini Group Graphic Designer
Ezio Campellone Lorenzo Marini Group General Manager
Artemisa Sakaj Lorenzo Marini Group Account Supervisor
Elisabetta Scolaro Lorenzo Marini Group Account Executive