DEDICATED TO SUSTAINING ALL LIFE.

TitleDEDICATED TO SUSTAINING ALL LIFE.
ClientTHE NORINCHUKIN BANK
Product / ServiceBRAND ADVERTISING
CategoryA10. B2B
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production DENTSU CREATIVE X INC. Tokyo, JAPAN
Production 2 ADBRAIN INC. Tokyo, JAPAN
Additional Company ART FACTORY CO.LTD TOKYO, JAPAN

English Translation of Main Headlines

LIFE 001 Social Ecosystem Our history spans more than 90 years. But that alone is no longer enough. We must take on a greater role than ever before if this sector is to continue developing in response to the changing times. We must harness our financial knowledge to make new contributions that extend beyond our past functions and scope. We must do our utmost to address on-the-ground issues. We must respond to the needs not only of producers, but also to those of processors, distributors and consumers. The life generated by the agriculture, fishery and forestry industries sprouts the workings of all life well into the future. Now is the time for each and every one of us to give our all. We aim to make the chain of life that connects us to the future more bounteous and more certain. Dedicated to sustaining all life. The Norinchukin Bank

Credits

Name Company Position
ICHIRO KAMATA Kamata Ad Creative Director
YUKI ABE DENTSU INC. Creative Director
ETSUO  WATANABE N/A Writer
YUTAKA KATO DENTSU INC. Writer
IICHIRO TANAKA DENTSU INC. Creative Director
SHOICHIRO MINOHARA ADBRAIN Inc. Art Director
SHINTARO YAMAZUMI DENTSU INC. Agency Producer
YOKU AKAO DENTSU INC. Agency Producer
TAKESHI ODA DENTSU INC. Agency Producer
SHUNTARO YOSHII DENTSU CREATIVE FORCE INC. Agency Producer
MAI SUGANO DENTSU CREATIVE X INC. Producer
MITSUAKI KAWASHIMA ADBRAIN Inc. Producer
NOBUAKI KUBOTA ADBRAIN Inc. Designer
NAOMI NIJI ART FACTORY CO.LTD Technical Producer