THE BULLETPROOF NOVEL

Gold Spike

Demo Film

Presentation Image

TitleTHE BULLETPROOF NOVEL
ClientSOC OUTREACH
Product / ServiceGIRLS' EDUCATION
CategoryC01. Original Print & Publishing
EntrantBBDO PAKISTAN Lahore, PAKISTAN
Idea Creation BBDO PAKISTAN Lahore, PAKISTAN
PR MINT PR AND IMAGE CONSULTANCY Lahore, PAKISTAN
Production ALI XEESHAN THEATRE STUDIO Lahore, PAKISTAN

Never has a novel been printed before in a bulletproof manner. But in this case, the context made it all the more necessary. The design and art direction strategy behind this first-of-its-kind work was to be like the girls themselves: bold, outrageous, literally and figuratively bulletproof. While considering options of art-directing the cover, we felt that a novel should indeed be judged by its cover, which in this case stood for a clear, concise message.

Credits

Name Company Position
Ali Rez Impact BBDO / BBDO Pakistan Executive Creative Director
Sanam Maher Sanam Maher Writer
Ryan Atkinson Impact BBDO Design Creative Director
Paul Shearer Impact BBDO Chief Creative Officer
Hyunseo Yoo Impact BBDO Designer
Insiya Syed Insiya Syed Photographer
Tennyson Torcato Impact BBDO Creative Services Director
Moiz Khan BBDO Pakistan Associate Creative Director
Aamna Rahim BBDO Pakistan Writer
Saks Afridi Saks Afridi Artist
Akash Goel Akash Goel Coorindator
Huma Mobin BBDO Pakistan Writer
Simar Puneet Simar Puneet Editor
Assam Khalid BBDO Pakistan Strategic Planning Director
Ali Rez Impact BBDO / BBDO Pakistan Creative Director
Mohammed Ali BBDO Pakistan Online Developer
Hira Mohibullah BBDO Pakistan Creative Director
Abid Abbas SOC Films Editor
Huma Shah SOC Films Editor
Joris Bosdriesz Impact BBDO Motion Designer
Assam Khalid BBDO Pakistan Creative Director
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