Title | THE BULLETPROOF NOVEL |
Brand | SOC OUTREACH |
Product / Service | GIRLS' EDUCATION |
Category | C01. Original Print & Publishing |
Entrant | BBDO PAKISTAN Lahore, PAKISTAN |
Idea Creation | BBDO PAKISTAN Lahore, PAKISTAN |
PR | MINT PR AND IMAGE CONSULTANCY Lahore, PAKISTAN |
Production | ALI XEESHAN THEATRE STUDIO Lahore, PAKISTAN |
Name | Company | Position |
---|---|---|
Ali Rez | Impact BBDO / BBDO Pakistan | Executive Creative Director |
Sanam Maher | Sanam Maher | Writer |
Ryan Atkinson | Impact BBDO | Design Creative Director |
Paul Shearer | Impact BBDO | Chief Creative Officer |
Hyunseo Yoo | Impact BBDO | Designer |
Insiya Syed | Insiya Syed | Photographer |
Tennyson Torcato | Impact BBDO | Creative Services Director |
Moiz Khan | BBDO Pakistan | Associate Creative Director |
Aamna Rahim | BBDO Pakistan | Writer |
Saks Afridi | Saks Afridi | Artist |
Akash Goel | Akash Goel | Coorindator |
Huma Mobin | BBDO Pakistan | Writer |
Simar Puneet | Simar Puneet | Editor |
Assam Khalid | BBDO Pakistan | Strategic Planning Director |
Ali Rez | Impact BBDO / BBDO Pakistan | Creative Director |
Mohammed Ali | BBDO Pakistan | Online Developer |
Hira Mohibullah | BBDO Pakistan | Creative Director |
Abid Abbas | SOC Films | Editor |
Huma Shah | SOC Films | Editor |
Joris Bosdriesz | Impact BBDO | Motion Designer |
Assam Khalid | BBDO Pakistan | Creative Director |
Never has a novel been printed before in a bulletproof manner. But in this case, the context made it all the more necessary. The design and art direction strategy behind this first-of-its-kind work was to be like the girls themselves: bold, outrageous, literally and figuratively bulletproof. While considering options of art-directing the cover, we felt that a novel should indeed be judged by its cover, which in this case stood for a clear, concise message.