OYSTER KANJI DICTATION

TitleOYSTER KANJI DICTATION
ClientHIROSHIMA PREFECTURE
Product / ServiceHIROSHIMA TOURISM
CategoryC01. Original Print & Publishing
EntrantI&S BBDO Tokyo, JAPAN
Idea Creation I&S BBDO Tokyo, JAPAN
Production KOO-KI Fukuoka-City, JAPAN
Production 2 KOTONOHA Fukuoka, JAPAN

For raise awareness of oysters which are one of the Hiroshima’s tourism resources, we utilized a brand-new media approach instead of “traditional” advertisements. We developed the “Oyster kanji workbook” as an official teaching material for elementary schools. It is a kanji workbook related to oysters and oyster's complicated kanji form. All model sentences are oyster related supervised by professors. You can practice writing oyster in kanji even 100 times. This eccentric workbook made a huge impact to media through becoming a prefecture’s certified teaching material. Thus we succeeded to make citizens and tourists have interests to Hiroshima’s oysters.

Credits

Name Company Position
Masaru Hasegawa I&S BBDO INC. Creative Director
Kan Eguchi KOO-KI General Director
Yoshiyuki Kaneko I&S BBDO INC. Art Director
Kenta Takagi I&S BBDO INC. Planner
Tatsuro Kumaki I&S BBDO INC. Copywriter
Daisuke Sasaki I&S BBDO INC. Communication Director
Susumu Yamamoto I&S BBDO INC. Communication Planner
Shunsuke Sakamoto KOTONOHA Producer
Masaki Shimamura KOO-KI Producer
Yoshihiko Otsuka KOTONOHA Designer
Kazuhiro Koba KOTONOHA Designer
Links
Website URL