| Title | "THIS" IS MY LIFE. |
| Brand | CANON MARKETING JAPAN INC. |
| Product / Service | EOS |
| Category | A04 . Consumer Durables |
| Entrant | TUGBOAT DESIGN Tokyo, JAPAN |
| Idea Creation | TUGBOAT DESIGN Tokyo, JAPAN |
| Idea Creation 2 | TUGBOAT Tokyo, JAPAN |
| Media Placement | HAKUHODO INC. Tokyo, JAPAN |
| Media Placement 2 | CANON MARKETING JAPAN Tokyo, JAPAN |
| PR | HAKUHODO INC. Tokyo, JAPAN |
| PR 2 | CANON MARKETING JAPAN Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Taku Tada | TUGBOAT | Creative Director |
| Kengo Kato | TUGBOAT DESIGN | Art Director |
| Jun Goto | TUGBOAT DESIGN | Designer |
| Kenichi Higuchi | Freelance | Photographer |
| Raiki Shirasagi | TUGBOAT DESIGN | Designer |
| Kenji Mitsuhashi | TUGBOAT DESIGN | Producer |
| Yosuke Mochizuki | Freelance | Retoucher |