| Title | THE BULLETPROOF NOVEL |
| Brand | SOC OUTREACH |
| Product / Service | GIRLS' EDUCATION |
| Category | C01. Original Print & Publishing |
| Entrant | BBDO PAKISTAN Lahore, PAKISTAN |
| Idea Creation | BBDO PAKISTAN Lahore, PAKISTAN |
| PR | MINT PR AND IMAGE CONSULTANCY Lahore, PAKISTAN |
| Production | ALI XEESHAN THEATRE STUDIO Lahore, PAKISTAN |
| Name | Company | Position |
|---|---|---|
| Ali Rez | Impact BBDO / BBDO Pakistan | Executive Creative Director |
| Sanam Maher | Sanam Maher | Writer |
| Ryan Atkinson | Impact BBDO | Design Creative Director |
| Paul Shearer | Impact BBDO | Chief Creative Officer |
| Hyunseo Yoo | Impact BBDO | Designer |
| Insiya Syed | Insiya Syed | Photographer |
| Tennyson Torcato | Impact BBDO | Creative Services Director |
| Moiz Khan | BBDO Pakistan | Associate Creative Director |
| Aamna Rahim | BBDO Pakistan | Writer |
| Saks Afridi | Saks Afridi | Artist |
| Akash Goel | Akash Goel | Coorindator |
| Huma Mobin | BBDO Pakistan | Writer |
| Simar Puneet | Simar Puneet | Editor |
| Assam Khalid | BBDO Pakistan | Strategic Planning Director |
| Ali Rez | Impact BBDO / BBDO Pakistan | Creative Director |
| Mohammed Ali | BBDO Pakistan | Online Developer |
| Hira Mohibullah | BBDO Pakistan | Creative Director |
| Abid Abbas | SOC Films | Editor |
| Huma Shah | SOC Films | Editor |
| Joris Bosdriesz | Impact BBDO | Motion Designer |
| Assam Khalid | BBDO Pakistan | Creative Director |
Never has a novel been printed before in a bulletproof manner. But in this case, the context made it all the more necessary. The design and art direction strategy behind this first-of-its-kind work was to be like the girls themselves: bold, outrageous, literally and figuratively bulletproof. While considering options of art-directing the cover, we felt that a novel should indeed be judged by its cover, which in this case stood for a clear, concise message.