The Campaign

This piece of content turns a bunch of actual consumer reviews of the Bose Soundlink Revolve speakers into musical content. The reviews were sourced from across the world from Facebook, Twitter, Amazon and eBay and were then sung out and stitched together to form one musical track. The result - you hear about the product from those who've heard it.

Creative Execution

Hundreds of reviews of the product were gathered from across the world. To do that - we scoured Facebook, Twitter, Amazon and eBay and then shortlisted the most interesting reviews. The next step was to contact the author of each review for permission to use the review. Once we were given the green light, we sung out each review in different musical styles and stitched them together to form one musical track. From the time we were awarded the project to the time we completed it took 2 months and it ran in Japan, China, Singapore, Australia and New Zealand. Which meant collecting reviews from Japan and China to make the other 2 versions besides the English one.

Pending campaign results.

Shouldn't a piece of content for a wireless speaker be musically entertaining? That was the thought when this campaign was conceptualised. Most product videos hard-sell their features and overly exaggerate the benefit. We didn't want to fall in the same trap. We wanted to tap into what the consumers were actually saying about the product and make that entertaining.

Rather than shout about our features, we decided to turn actual consumer reviews about our product into an entertaining piece of content.