Execution

Key dates: Pyrotron testing - 21 Oct 2015 Product design workshop - 14 dec 2015 Sensor Testing - 1 March 2016 Prototype Version 2.0 delivered - 11 April 2016 Wireless Sensor network test with software - 25 June 2016 Range and mobile sensor testing - 19 July 2016 Software development - 27 July 2016 Prototype 3.0 delivered - 1 August 2016 Prototype 3.0 Wind Tunnel tested - 17 August 2016 Pyrotron testing for 3.0 - 22 Oct 2016 Prototype 3.0 infield testing - 11 November 2016 CSIRO DATA61 begins R&D - 1 December 2016 CSIRO validated the prototype- March 2017 NRMA Fireblanket was introduced to over 2 million NRMA Customers - January 2017. Infield trials with the Rural Fire Service demonstrated NRMA Fireblanket could detect bushfires faster than current methods as well as map smoke density and provide insight for prediction. An always-on system means bushfire intelligence can help those that can manage the bushfire best - September 2017

The Campaign

Firefighters are our best defence against bushfires in Australia, and help the country battle the 50,000 fires it suffers each year. They are extremely difficult to stop but speed and information are firefighters’ best weapon in managing their destruction. And that’s exactly what NRMA Fireblanket was built to do: detect early and communicate instantly. In our research into bushfires, we discovered that sight was the most common method of detecting fires. This is fine when fires are large and near, but many bushfires start off small, slow and at night. The truth is you can smell smoke before you see a fire, especially at night. NRMA Fireblanket was developed as an always-on bushfire monitoring and detection network. It uses calibrated dust particle sensor nodes (that talk to one-another) to smell, pinpoint, track but also predict where bushfires will spread. Providing faster identification for quicker response.

Creative Execution

NRMA Fireblanket; a network of sensor ‘nodes’ that analyse the air for bushfire smoke and monitors live weather data. Placed on existing infrastructure, they form a blanket over at-risk communities. It’s a powerful combination of hardware and software working in harmony. When smoke is detected, a fan kicks-in to ensure consistent airflow and an accurate reading. The nodes then communicate with one-another over the network to triangulate the source of the smoke. Authorities are alerted, whilst the modelling software – called SPARK – tracks and then predicts the course of the fire. On the outside the nodes are injection moulded polycarbonate which delivers heat-resistance plus it will self-extinguish, rather than accelerate the fire. Whilst stainless-steel woven mesh on the inside protects the sensors and circuitry. At the heart dust particle (PM2.5/10) and CO/CO2 sensors that are calibrated to distinguish a bushfire from a BBQ (bushfires consist of unique compounds due to the flora). Overall it’s designed for easy access and maintenance Previously, the SPARK software relied on historical data to predict fire spread – but NRMA Fireblanket offers a real-time view, providing firefighters the critical information when it’s needed most.

Community: Over the last 12 months, NRMA Fireblanket has passed two milestones: - March 2017, The Australian Government's Scientific agency, CSIRO validated the prototype. - September 2017, Infield trials with the Rural Fire Service demonstrated Fireblanket could detect ?bushfires faster than current methods. Currently, NRMA Fireblanket is undergoing evaluation by councils and property developers with the aim to be protecting at-risk communities. Brand: NRMA Fireblanket was introduced to over 2 million NRMA Customers in January 2017. Since announcement, over 9.3 million Australians have engaged with NRMA Fireblanket. Since revealing, NRMA Fireblanket has successfully changed the insurance company's brand perception. NRMA Insurance experienced a 61% lift in brand awareness that NRMA is innovating to help protect communities. NRMA Fireblanket, helped NRMA Insurance shift from a remedy based business into a preventive one.

Every year, bushfires endanger 1-in-10 Australians. We have developed an always-on technology that utilises both hardware and software to detect bushfires. It’s a wireless sensor network that covers large expanses of Australian bushland. It can pinpoint, track and predict where bushfires spread. Built for NRMA Insurance, it’s not only going to help in the bushfire battle – it’s also had an impact on how Aussies see Australia’s biggest insurer. It’s a proven innovation that’s on track to equip fire authorities with timely information to manage bushfires more effectively. Whilst providing much-needed peace of mind to at risk communities.