A LOVE CLOUD FOR CATS

TitleA LOVE CLOUD FOR CATS
BrandTENCENT
Product / ServiceTENCENT FOUDATION
CategoryA02. Applied Innovation
EntrantHYLINK DIGITAL SOLUTIONS Beijing, CHINA
Idea Creation HYLINK DIGITAL SOLUTIONS Beijing, CHINA
Production HYLINK DIGITAL SOLUTIONS Beijing, CHINA

Credits

Name Company Position
Nie Guozhi Hylink ECD

Execution

We’ve created a mini program called "A love cloud for cats" on wechat, the largest social media platform in China. It successfully built the new rescue ecology system by connecting online to offline. Through live broadcast + cloud support, which made the rescue easier and simpler. More importantly, it allows more people to help the non-governmental organizations to provide more assistance and arrangements to stray cats.

The Campaign

We’ve created a mini program called "A love cloud for cats" on wechat, the largest social media platform in China. It successfully built the new rescue ecology system by connecting online to offline. Through live broadcast + cloud support, which made the rescue easier and simpler. More importantly, it allows more people to help the non-governmental organizations to provide more assistance and arrangements to stray cats.

Creative Execution

We’ve created a mini program called "A love cloud for cats" on wechat, the largest social media platform in China. It successfully built the new rescue ecology system by connecting online to offline. Through live broadcast + cloud support, which made the rescue easier and simpler. More importantly, it allows more people to help the non-governmental organizations to provide more assistance and arrangements to stray cats.

The program launches for 3 days, H5 visits 240,000+ times, accumulated feeding 16052 times

With the use of mobile App, the independent solution creates a new way of raising awareness of strayed cats. The technological solution also puts cat lover’s passion in to action, and allow a dream come true for those who wish the experience the feelings of owning a cat.