Title | MODEL |
Brand | EXELTIS THAILAND |
Product / Service | EXELTIS |
Category | C01. Corporate Image & Communication |
Entrant | DREAM RIDERS BANGKOK, THAILAND |
Idea Creation | LEO BURNETT Bangkok, THAILAND |
Production | DREAM RIDERS BANGKOK, THAILAND |
Name | Company | Position |
---|---|---|
SANTI TUBTIMTONG | LEO BURNETT BANGKOK | DEPUTY EXECUTIVE CREATIVE DIRECTOR |
THE SCENE IS A VIRTUAL DEMONSTRATION OF A WOMAN'S UNIVERSE OF PREMENSTRUAL SYNDROME. THE COLOUR OF THE SCENE IS ADJUSTED ACCORDING TO THE PRODUCT COLOUR. A VERY IMPORTANT EVENT OF A MODEL CAREER WHERE SHE HAD SACRIFICED A LOT JUST TO FINALLY APPEARING ON HER DREAM RUNWAY. BUT SHE IS HAVING A PERIOD ON HER DEBUT. THE STORY WANTS TO ENCOURAGE ALL WOMEN TO HANDLE HERSELF MOOD SWING TO GET PASS DIFFICULTY DURING PREMENSTRUAL SYNDROME PERIOD.THE SCENE IS A VIRTUAL
THE STYLE OF THE FILM IS USED TO CREATE A UNIQUE ART DIRECTION TO EMPHASIZE ON THE WOMAN'S MOOD SWING DURING PREMENSTRUAL PERIOD.