DOT MINI. THE FIRST SMART MEDIA DEVICE FOR THE VISUALLY IMPAIRED.

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TitleDOT MINI. THE FIRST SMART MEDIA DEVICE FOR THE VISUALLY IMPAIRED.
ClientDOT INCORPORATION
Product / ServiceDOT MINI
CategoryA05. Health & Wellness Tech
EntrantSERVICEPLAN KOREA Seoul, SOUTH KOREA
Idea Creation SERVICEPLAN KOREA Seoul, SOUTH KOREA
Idea Creation 2 CLOUDANDCO Seoul, SOUTH KOREA
Idea Creation 3 SERVICEPLAN GERMANY Munich, GERMANY
Idea Creation 4 DOT INCORPORATION Seoul, SOUTH KOREA
Production PAULUS.CO Seoul, SOUTH KOREA

The Campaign

Dot Mini is the first device that can access any digital text content on its own. Because the innovative Dot Translation Engine, based on AI / Machine Learning, understands context and translates efficiently to Grade 2 Braille, which is on average 50% shorter. Dot Mini provides additional audio support, for even faster perception and multisensory applications. All in a device that’s multiple times smaller, more lightweight, less power consuming and cheaper than conventional ones with less functionality.

Creative Execution

The Dot Translation Engine can automatically convert any digital text into Grade 2 Braille. The 16 Cell Active Braille Display is built with the innovative (70 patents) Dot Technology, uniquely based on magnetism, which reduces size, weight, power consumption and price by up to ten times. Dot Mini can access digital text files from online libraries and websites, local and network storage. Full audio support with speaker, headphones and microphone allows multisensory experiences like karaoke and even experiencing movies. Intuitive control elements including directional pad, select, menu and scroll buttons, as well as voice recognition, make interactive applications like text editing, bookmarks and notes, as well as calculation, coding and even games possible. Various interfaces: USB, Micro USB, Micro HDMI, SD Card, WiFi and Bluetooth. Comfortably portable: 158x108x18mm / 256g.

Feedback during ongoing closed beta phase and rollout of first 1000 units in Kenya and India confirm that Dot Mini is a life-changing device for the visually impaired. 200,000 books are already directly available through partnerships with big content platforms like Rakuten Kobo and Yes24. 40,000 units are pre-ordered for global launch in late 2018. First 1000 units are being delivered to India and Kenya through Korean national development agency KOICA.

Credits

Name Company Position
Alexander Schill SERVICEPLAN GROUP Global Chief Creative Officer
Eric Ju Yoon Kim Dot Incorporation CEO
Jae-Seong Joo Dot Incorporation CDO
Ki Sung Dot Incorporation CTO
Ahrum Choi Dot Incorporation Senior PR Marketing Manager
Jimin Ryu Dot Incorporation Global Partnership Manager
YeongKyu Yoo cloudandco / Dot Incorporation Creative Director / CCO
KiHwan Joo Dot Incorporation Designer
YoungWoo Choi cloudandco Designer
Nara Ok cloudandco Graphic Designer
Franz Roeppischer SERVICEPLAN GROUP Creative Innovation Director
Lorenz Langgartner SERVICEPLAN GROUP Creative Innovation Director
Saurabh Kakade SERVICEPLAN GROUP Art Director
Pedro Gropo SERIVCEPLAN GROUP Art Director
Dennis Fritz SERVICEPLAN GROUP Senior Motion Designer
Hendrik Sommerfeld Designstube Editor
Robert Csakvari Neverest Artist VFX & Animation
Julie Kang SERVICEPLAN KOREA CEO
Yoon Seo SERIVCEPLAN KOREA Copywriter
Jihyun Seo SERVICEPLAN KOREA Art Director
Yujin Ko SERVICEPLAN KOREA Senior Account Manager
Yerim Kim SERVICEPLAN KOREA Account Executive
Bill Yom SERVICEPLAN KOREA Executive Creative Director
Kyungsin Kim Paulus Co. Ltd Producer
Dahoon Chung Paulus Co. Ltd Director
Yongsang Cho Paulus Co. Ltd DOP
Kwak Yechan Paulus Co. Ltd Assistant Producer
Sungjun Bang Paulus Co. Ltd Cinematographer
Gunyoung Oh Paulus Co. Ltd Cinematographer
Jungtaek Oh Paulus Co. Ltd Line Producer