| Title | TINY DOLL |
| Brand | KIMBERLY - CLARK |
| Product / Service | KLEENEX |
| Category | A02. OTC Applications |
| Entrant | J. WALTER THOMPSON BANGKOK, THAILAND |
| Idea Creation | J. WALTER THOMPSON BANGKOK, THAILAND |
| Production | HOUSETON FILMS BANGKOK, THAILAND |
| Name | Company | Position |
|---|---|---|
| João Braga | J.WALTER THOMPSON BANGKOK | Chief Creative Officer |
| Thasorn Boonyanate | J.WALTER THOMPSON BANGKOK | Creative Director/ Head of Content and Digital |
| Danai Apiwatmongkol | J.WALTER THOMPSON BANGKOK | Creative Group Head |
| Kusuma Arunanondchai | J.WALTER THOMPSON BANGKOK | Junior Art Director |
| Intira Tripukdeekul | J.WALTER THOMPSON BANGKOK | Digital Art Director |
| Supalerk Silarangsri | J.WALTER THOMPSON BANGKOK | Copywriter |
| Supanat Wachiralappaitoon | J.WALTER THOMPSON BANGKOK | Copywriter |
| Supannapa Traitonwong | J.WALTER THOMPSON BANGKOK | Brand Team Leader |
| Nutthapong Wannakovit | J.WALTER THOMPSON BANGKOK | Client Service Director |
| Michelle Abeleda | J.WALTER THOMPSON BANGKOK | Group Account Director |
| Prachawan Ketavan | J.WALTER THOMPSON BANGKOK | Head of Planning Director |
| Jiroj Mechoojit | J.WALTER THOMPSON BANGKOK | Head of Production |
| Duangjai Choomnoommanee | J.WALTER THOMPSON BANGKOK | Producer |
| Nattawut Poonpiriya | Houseton Film | Director |
| Wattanapong Wongwan | Houseton Film | Co-Director |
| Phaklao Jiraungkoonun | Houseton Film | Cinematographer |
| Chonlasit Upanigkit | Houseton Film | Editor |
| Amorn Nilthep | Houseton Film | Executive Producer |
| Kobrsak Noomnoi | Houseton Film | Producer |
| Kritakorn Tanuchaikar | Soundwave | Sound Designer |
| Chanut Thatritorn | Aftershoot Post Production | Post Production Artist |
A short film turns tissue paper into real inspiration for bully victims. “TINY DOLL” is a biographical short film that chronicles the trails, tribulations and triumphs of Rika Ishige, Thailand’s No.1 either and MMA Champion whose fire to fight is fuelled by her childhood traumas. In a 6-minute long take, she takes the audience through the story of her life, from the early days as a small and delicate girl made bully victim to finding strength to conquer her fears and become an MMA Champion. With “TINY DOLL”, Kleenex not only breaks the category norm, but raises a much-needed awareness of bullying in Thailand, empowering Thai women to fight back while still preserving their soft and gentle nature. #GENTLENOTWEAK